Audience

consumption

habits

Application• So how will our music video apply to our audience?

• We plan on using part of Blumler and Katz’s theory of uses and gratifications.

They developed this theory in 1974 and we want to use it to help define our audience.

The reasonsThis theory suggests that audiences use media texts for various reasons; here are those suggestions:

1. Diversion (escapism)- To escape from everyday life.

2. Personal relationships (social interaction)- The use of a media text for emotional use and other interaction.

3. Personal identity (create their own identity) – from characters or celebrities- in order to help find themselves.

4. Entertainment- use of relaxation, enjoyment, and emotional release.

5. Surveillance- To gain information and knowledge.

SO WHO WILL WE BE APPLYING THIS THEORY TOO?

WOLF ALICE and consumption•We will use the ‘uses and gratification theory’ in order to narrow down our

audiences and help us limit what kind of look and style we will go for when recreating our music video.

• We will use the ideas of diversion and personal identity when creating our content for our recreated music video.

• In order to push for our video to be a source of personal identity we will use locations, music, style to target our audiences at the ages between 13-21. I think it is very important to put content into the media for teens because those are the years where you get the opportunity to find yourself and create your individual style and ideas.

•We hope that the artistic style we will go for will help young adults express