Video SEO - New trend to Traditional Search Engine Optimization

• It is common knowledge to know that making content easy- to- find in search engines requires one to understand how your search engine algorithm ranks and distributes the content in it that it indexes. We also know that not all search engines work in the same manner. Some have their priorities on links, some on date, and some on keywords.

• It is no longer hindsight that Google has been evolving towards displaying videos and images towards the top of its first page and pushing down sometimes off the page traditional web results that do not contain videos and images.

• As most search engine optimisation (SEO) experts are aware, getting a first page Google result is harder than anything else is. Now that the mantra is revealed that videos were more likely to receive an organic first page ranking, researchers opine there are ONLY two ways to getting there.

• Now isn’t that exciting?• Firstly, you need to upload your video to YouTube. Simple. The video

guarantees that your site is certain to be indexed in the search engine but on the other side as is typically the case with SEO, anyone who clicks on a YouTube result will only end up going to YouTube and not to your site. Therefore, this may not be a successful strategy.

Video SEO - New trend to Traditional Search Engine Optimization

• The second option is to upload your video using video SEO techniques. These are simple techniques that are designed to make sure that the search engine finds your video content, it indexes it and lastly display the video content when the particular keywords are searched for.

• In order to make both the techniques work make use of video footage, screen captures, animated PowerPoint slides etc that will enable the search engine to rely on the meta data and title to display your video content. You can also submit your video using a Video Sitemap that is specifically formatted for video and contains information related to information only on the video content. Similarly, search engines like Google love it when the title tag of the page matches the title of the video. This no doubt will give a higher weightage for results. Like traditional SEO, search results in video SEO are more productive if specific targeting is done using more of specific description matching the video.

• Newer or smaller sites have the opportunity to compete with larger and more established players as in video SEO, neither the age of a website nor number of pages, or number of links matter in any way.

• Thus taking into aspect all these winning strategies, thee is no doubt that as time goes by, the discovery and indexing of video content is likely to gain momentum and popularity and just as in traditional web SEO it will become increasingly difficult for sites to achieve first-page rankings unless they are smart enough to follow all the rules of a good video SEO.

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