© 2009 JRMP Enterprises, Inc. All rights reserved.

© 2009 JRMP Enterprises, Inc. All rights reserved.

Let’s talk about:› Starting with your goals› Picking the platforms that work for your business

› Implementing the plan› Measuring your success› Implications to consider› Case study: The Zappos Formula

© 2009 JRMP Enterprises, Inc. All rights reserved.

How familiar are you with social networking and media?

How often do you use social networking for business purposes?

High

Low

© 2009 JRMP Enterprises, Inc. All rights reserved.

Answer these questions: › What› When › Why › Where› How

© 2009 JRMP Enterprises, Inc. All rights reserved.

© 2009 JRMP Enterprises, Inc. All rights reserved.

When implementing your plan, consider:› What is your budget?› Do you have the right resources?› Can you meet your go live date?› Who takes over after implementation?

© 2009 JRMP Enterprises, Inc. All rights reserved.

How do you know you are succeeding?› Goals with time frames› Specific action plan and tasks › Definable measurements

© 2009 JRMP Enterprises, Inc. All rights reserved.

Consider the risks:› Using the right platform(s)› Biting off more than you can chew› Knowing how your business is performing

› Tracking where your Internet footprints go

© 2009 JRMP Enterprises, Inc. All rights reserved.

© 2009 JRMP Enterprises, Inc. All rights reserved.