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For each of the images below – explain WHY the item shown will be of benefit to customers, and WHICH TYPES OF CUSTOMER it might appeal to.
Remember – be specific.
1). Singapore Airlines – Special Meals:
Sourced from: http://www.singaporeair.com/en_UK/flying-with-us/specialmeals/
Why will this be something that will benefit customers?
Which sorts of specific customers might these appeal to and why?
2). Singapore Airlines – Special Assistance:
Sourced from: http://www.singaporeair.com/en_UK/travel-information/wheelchair-mobility-aids/
Why will this be something that will benefit customers?
Which sorts of specific customers might these appeal to and why?
3). Singapore Airlines – Different Classes of Seats:
Sourced from: http://www.singaporeair.com/SAA-flow.form?execution=e1s1
Why will this be something that will benefit customers?
Which sorts of specific customers might these appeal to and why?
4). Singapore Airlines – Unaccompanied Minors:
Sourced from: http://www.singaporeair.com/en_UK/travel-information/travelling-with-children/
Why will this be something that will benefit customers?
Which sorts of specific customers might these appeal to and why?
5). Singapore Airlines – Website Languages:
Sourced from: http://www.singaporeair.com/
Why will this be something that will benefit customers?
Which sorts of specific customers might these appeal to and why?
6). The Headland Hotel – Conference & Meeting Facilities:
Sourced from: http://www.headlandhotel.co.uk/plan-an-event/conferences-and-meetings/
Why will this be something that will benefit customers?
Which sorts of specific customers might these appeal to and why?
7). The Headland Hotel – Dining Options:
Sourced from: http://www.headlandhotel.co.uk/restaurants/
Why will this be something that will benefit customers?
Which sorts of specific customers might these appeal to and why?
8). The Headland Hotel – Accessibility Policy:
Sourced from: http://www.headlandhotel.co.uk/policies/accessibility-policy/
Why will this be something that will benefit customers?
Which sorts of specific customers might these appeal to and why?
9). The Headland Hotel – Translation:
Sourced from: http://www.headlandhotel.co.uk/international/
Why will this be something that will benefit customers?
Which sorts of specific customers might these appeal to and why?
10). The Headland Hotel – Car Parking:
Sourced from: https://maps.google.co.uk/maps?q=the+headland+hotel&ie=UTF-8&ei=ck36UoazFfLH7Aa9h4HoCw&ved=0CAcQ_AUoAQ
Why will this be something that will benefit customers?
Which sorts of specific customers might these appeal to and why?