For each of the images below – explain WHY the item shown will be of benefit to customers, and WHICH TYPES OF CUSTOMER it might appeal to.

Remember – be specific.

1). Singapore Airlines – Special Meals:

Sourced from: http://www.singaporeair.com/en_UK/flying-with-us/specialmeals/

Why will this be something that will benefit customers?

Which sorts of specific customers might these appeal to and why?

2). Singapore Airlines – Special Assistance:

Sourced from: http://www.singaporeair.com/en_UK/travel-information/wheelchair-mobility-aids/

Why will this be something that will benefit customers?

Which sorts of specific customers might these appeal to and why?

3). Singapore Airlines – Different Classes of Seats:

Sourced from: http://www.singaporeair.com/SAA-flow.form?execution=e1s1

Why will this be something that will benefit customers?

Which sorts of specific customers might these appeal to and why?

4). Singapore Airlines – Unaccompanied Minors:

Sourced from: http://www.singaporeair.com/en_UK/travel-information/travelling-with-children/

Why will this be something that will benefit customers?

Which sorts of specific customers might these appeal to and why?

5). Singapore Airlines – Website Languages:

Sourced from: http://www.singaporeair.com/

Why will this be something that will benefit customers?

Which sorts of specific customers might these appeal to and why?

6). The Headland Hotel – Conference & Meeting Facilities:

Sourced from: http://www.headlandhotel.co.uk/plan-an-event/conferences-and-meetings/

Why will this be something that will benefit customers?

Which sorts of specific customers might these appeal to and why?

7). The Headland Hotel – Dining Options:

Sourced from: http://www.headlandhotel.co.uk/restaurants/

Why will this be something that will benefit customers?

Which sorts of specific customers might these appeal to and why?

8). The Headland Hotel – Accessibility Policy:

Sourced from: http://www.headlandhotel.co.uk/policies/accessibility-policy/

Why will this be something that will benefit customers?

Which sorts of specific customers might these appeal to and why?

9). The Headland Hotel – Translation:

Sourced from: http://www.headlandhotel.co.uk/international/

Why will this be something that will benefit customers?

Which sorts of specific customers might these appeal to and why?

10). The Headland Hotel – Car Parking:

Sourced from: https://maps.google.co.uk/maps?q=the+headland+hotel&ie=UTF-8&ei=ck36UoazFfLH7Aa9h4HoCw&ved=0CAcQ_AUoAQ

Why will this be something that will benefit customers?

Which sorts of specific customers might these appeal to and why?