WELCOME TO WEEK 1 !

Entrepreneurship & Marketing

Introduce Yourself

What is your background?If you were a cereal brand or a car, what kind

would you be?

Why are you Here?

In-House Specialis

t

Online Business

Agency

3 Main Groups:

What We’re Going to Learn

We’re going to be the Innovative Thinkers!

Main Topics

Entrepreneurship Business Ideas Product Planning Start-up & Growth Strategies

Marketing Connecting with Customers Branding & Online Presence Sales & Communications Strategies (Advertising +)

Online Media (e-Publishing) Making $ on the Web

Summary:Making smart, confident business decisions.

In Addition:

CreativityConfidence

Strategic ThinkingNetworkingAwareness

DecisivenessFocus

To get these out, you must first try to put them in.

Resources

No Required TextbooksMany Great and Helpful WebsitesAll Materials on Blackboard (Coming Soon)Purchase/Borrow Books Based on your NeedsBenefit from Each Other

Deliverables (in a Nut Shell)

e-Publication Business Plan Idea Proposal Product Plan Launch Campaign Pitch Presentation

Quizzes Marketing Concepts Ad Sales

Full Chart Available on Blackboard.

A CREATIVE EXERCISE IN PROBLEM SOLVING:

Exercise: Why & How

How will I get a good grade?

Marketing Foundations

Business & Marketing

Business and Marketing are two ways of saying the same thing: an exchange of value between company and client to meet a demand or need.

The marketing system never changes – only the tools and situations within it.

The Marketing System

AUDIENCE

need

PROVIDER

value

convince

cultivate

connect

clutter

Good Marketing Habits

Be relevantBe differentBe efficientBe aware

Ask the right questions.

Find fresh ideas.Integrate.Measure.

What does it have to do with e-Publishing?

What is e-Publishing?What are the roles in e-Publishing?

Then Now

Why e-Publications?

http://mashable.com/2011/09/09/internet-yesterday-today/

Then Now

Why e-Publications?

http://mashable.com/2011/09/09/internet-yesterday-today/

Business Opportunity Analysis

Business Opportunity - Steps

1. Brainstorm & Collect Ideas2. Research Feasibility

Qualitatively Quantitatively

3. SWOT Analysis to Inform Strategy

Idea Collection

Internal

Previous Experience

Hobbies

Pain Points

External

Industry Gaps

Trends

Evolving Ideas

Quick Questionnaire:

Submit a quick note with the following:1. Where have you used marketing before?2. In what capacity are you most likely to be

using it? In your current occupation In your desired future career path

3. What’s your most creative pastime?

For Next Week:

Bring in one or two printed publications that would make a good premise for an online one

Find some good sources for business and internet trends

Upcoming: Business Opportunity Assignment