what about us? local seo & multi-location businesses

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WHAT ABOUT US?

Local SEO and Multi-Location Brands

Twitter: @danleibson Email: [email protected]

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OBLIGATORY PROMOTIONAL SLIDE

Local SEO Guide is a full service SEO agency I run localWe have some great clients


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STATE OF THE UNION


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IS THE UNION STRONG?


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GOOGLE’S PRODUCT IS STILL BROKEN


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MARKETERS MARKETING MARKETING


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THE SKY ISN’T FALLING


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I HAVE A CASE OF SOLOMO


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WHAT ABOUT MULTI-LOCATION?


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SOLUTIONS AREN’T SIMPLE


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BEST PRACTICES AREN’T


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BRANDING, #THESTRUGGLEISREAL


http://www.localseoguide.com/why-is-this-closed-listing-not-like-other-closed-listings/



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IMAGE CLEANUP 101


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THIS IS TOTALLY NOT OBFUSCATED


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FINALLY


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STOP IGNORING LOCAL ORGANIC SEO


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SMALL TACTICS, BIG RESULTS


Page level optimization results1,991 keywords in position #1 to 13,493 keywords in position #1

5,005 keywords in positions #2-5 to 28,751 keywords in position #2-5

Citation optimization results11,686 keywords ranking in position #1 to 14,569 keywords in position #1.

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EVEN STEEL BENDS TO LOCAL


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ARE YOU OPTIMIZING FOR IMPLICIT GEO LOCATION?


Number of queries containing “near me” or “nearby” have doubled in the past year.

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HERE IS HOW ONE SITE IS DOING IT


http://www.tripadvisor.com/Restaurants




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SERIOUSLY, I HAVE TO MAKE THE CASE FOR

CITATIONS?


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WHAT ARE THE FACTS ON THE GROUND?


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DUNKIN’ DUPES1,239 locations

48 Keywords per location

59,329 data points checked on a weekly basis

8,115 true duplicate or incorrect listings suppressed across 37 publishers


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METHODOLOGYAll keywords were geo-located by zip as there are multiple locations per city.DonutsLocation set to 92627

Explicit geo-location was called out both before and after the term.Donuts Costa MesaCosta Mesa Donuts

This is the first large scale study to demonstrate a direct correlation between citation consistency and Google My Business ranking.


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SERIOUSLY, WHA HAPPENED?


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STUFF HAPPENED


12/21/14 12/28/14 1/4/15 1/11/15 1/18/15 1/25/15 2/1/15 2/8/15 2/15/15 2/22/15 3/1/15 3/8/15 3/15/150

2000400060008000

1000012000

Local / 3 Pack Progress by Pack Type and Position Counts

3 Pack #1 Local Pack A 3 Pack #2 Local Pack B 3 Pack #3Local Pack C Local Pack D Local Pack E Local Pack F

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LOTS OF AMAZING STUFF


12/21/14 12/28/14 1/4/15 1/11/15 1/18/15 1/25/15 2/1/15 2/8/15 2/15/15 2/22/15 3/1/15 3/8/15 3/15/150

2000400060008000

1000012000

Local / 3 Pack Progress by Pack Type and Position Counts

3 Pack #1 Local Pack A 3 Pack #2 Local Pack B 3 Pack #3Local Pack C Local Pack D Local Pack E Local Pack F

3 Pack #1 Local Pack A

3 Pack #2 Local Pack B

3 Pack #3 Local Pack C

Local Pack D

Local Pack E

Local Pack F

Total-100%

-50%0%

50%100%150%200%

-1000-5000500100015002000

Overall Gain by Pack Type and Position Counts

Gain % Gain

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AND EVEN THINGS WE DIDN’T EXPECT


Positive 6 Positive 5 Positive 4 Positive 3 Positive 2 Positive 1 Zero Change

Negative 1

Negative 2

Negative 3

Negative 4

Negative 5

Negative 6

0500

1000150020002500300035004000

Rank Changes within Local or 3 Pack

Series1

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TAKEAWAYS


Enforcing citation consistency and removing duplicates produced a net 23% increase in pack presence.

This brand has an anemic SEO strategyNo indexable page per locationNo Google My Business optimizationDon’t measure GMB traffic

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BUT WAIT, THERE’S MORE!


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IT’S ALL ABOUT THE LINKS


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DAE INTERNAL LINKS?


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ABT – ALWAYS BE TESTING


Biggest benefit that brands have other then their strong domain is the number of locations.

Micro-understanding of the algo allows for deploying tactics at scale.

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TEST SCHEMA BEYOND LOCALBUSINESS


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UNLIKE SMBS BRANDS CAN’T IGNORE IOS


https://twitter.com/asymco/status/659112817275072513



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ARE YOU PAYING ATTENTION TO FACEBOOK?


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IF NOTHING ELSE DO THESE 5 THINGS

Get a good local SEO quarterback

Make sure your on-domain location pages are well optimized

Optimize your listings GMB, AM and Facebook

Clean-up the local data mess

Build linksTwitter: @danleibson Email: [email protected]

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THANKS!


what about us? local seo & multi-location businesses

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