what seniors want online - tips and insights from leadingage pa 2013 conference

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LeadingAge PA | June 19, 2013 Seniors are Online—and Spending Social, Silver Surfers Web

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Handouts from the LeadingAge PA 2013 Conference session, "What do seniors want online," presented by Todd Harff and Erin Read. Stats and insights into the attitudes, behaviors of seniors on websites and social networks.

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Page 1: What Seniors Want Online - Tips and Insights from LeadingAge PA 2013 Conference

LeadingAge PA | June 19 2013

Seniors are Onlinemdashand

Spending

Social Silver Surfers

Web

LeadingAge PA | June 19 2013

Use of Web in Move

Journey

LeadingAge PA | June 19 2013

Web

LeadingAge PA | June 19 2013

Web

LeadingAge PA | June 19 2013

Social Media

LeadingAge PA | June 19 2013

Social Media

LeadingAge PA | June 19 2013

Why Marketers Use Social

Why Seniors Use Social

LeadingAge PA | June 19 2013

Case Study North Hill

Case Study North Hill

LeadingAge PA | June 19 2013

Case Study North Hill

LeadingAge PA | June 19 2013

Case Study North Hill

LeadingAge PA | June 19 2013

Critical Components

Additional Resources

LeadingAge PA | June 19 2013

Page 2: What Seniors Want Online - Tips and Insights from LeadingAge PA 2013 Conference

LeadingAge PA | June 19 2013

Use of Web in Move

Journey

LeadingAge PA | June 19 2013

Web

LeadingAge PA | June 19 2013

Web

LeadingAge PA | June 19 2013

Social Media

LeadingAge PA | June 19 2013

Social Media

LeadingAge PA | June 19 2013

Why Marketers Use Social

Why Seniors Use Social

LeadingAge PA | June 19 2013

Case Study North Hill

Case Study North Hill

LeadingAge PA | June 19 2013

Case Study North Hill

LeadingAge PA | June 19 2013

Case Study North Hill

LeadingAge PA | June 19 2013

Critical Components

Additional Resources

LeadingAge PA | June 19 2013

Page 3: What Seniors Want Online - Tips and Insights from LeadingAge PA 2013 Conference

LeadingAge PA | June 19 2013

Web

LeadingAge PA | June 19 2013

Web

LeadingAge PA | June 19 2013

Social Media

LeadingAge PA | June 19 2013

Social Media

LeadingAge PA | June 19 2013

Why Marketers Use Social

Why Seniors Use Social

LeadingAge PA | June 19 2013

Case Study North Hill

Case Study North Hill

LeadingAge PA | June 19 2013

Case Study North Hill

LeadingAge PA | June 19 2013

Case Study North Hill

LeadingAge PA | June 19 2013

Critical Components

Additional Resources

LeadingAge PA | June 19 2013

Page 4: What Seniors Want Online - Tips and Insights from LeadingAge PA 2013 Conference

LeadingAge PA | June 19 2013

Web

LeadingAge PA | June 19 2013

Social Media

LeadingAge PA | June 19 2013

Social Media

LeadingAge PA | June 19 2013

Why Marketers Use Social

Why Seniors Use Social

LeadingAge PA | June 19 2013

Case Study North Hill

Case Study North Hill

LeadingAge PA | June 19 2013

Case Study North Hill

LeadingAge PA | June 19 2013

Case Study North Hill

LeadingAge PA | June 19 2013

Critical Components

Additional Resources

LeadingAge PA | June 19 2013

Page 5: What Seniors Want Online - Tips and Insights from LeadingAge PA 2013 Conference

LeadingAge PA | June 19 2013

Social Media

LeadingAge PA | June 19 2013

Social Media

LeadingAge PA | June 19 2013

Why Marketers Use Social

Why Seniors Use Social

LeadingAge PA | June 19 2013

Case Study North Hill

Case Study North Hill

LeadingAge PA | June 19 2013

Case Study North Hill

LeadingAge PA | June 19 2013

Case Study North Hill

LeadingAge PA | June 19 2013

Critical Components

Additional Resources

LeadingAge PA | June 19 2013

Page 6: What Seniors Want Online - Tips and Insights from LeadingAge PA 2013 Conference

LeadingAge PA | June 19 2013

Social Media

LeadingAge PA | June 19 2013

Why Marketers Use Social

Why Seniors Use Social

LeadingAge PA | June 19 2013

Case Study North Hill

Case Study North Hill

LeadingAge PA | June 19 2013

Case Study North Hill

LeadingAge PA | June 19 2013

Case Study North Hill

LeadingAge PA | June 19 2013

Critical Components

Additional Resources

LeadingAge PA | June 19 2013

Page 7: What Seniors Want Online - Tips and Insights from LeadingAge PA 2013 Conference

LeadingAge PA | June 19 2013

Why Marketers Use Social

Why Seniors Use Social

LeadingAge PA | June 19 2013

Case Study North Hill

Case Study North Hill

LeadingAge PA | June 19 2013

Case Study North Hill

LeadingAge PA | June 19 2013

Case Study North Hill

LeadingAge PA | June 19 2013

Critical Components

Additional Resources

LeadingAge PA | June 19 2013

Page 8: What Seniors Want Online - Tips and Insights from LeadingAge PA 2013 Conference

LeadingAge PA | June 19 2013

Case Study North Hill

Case Study North Hill

LeadingAge PA | June 19 2013

Case Study North Hill

LeadingAge PA | June 19 2013

Case Study North Hill

LeadingAge PA | June 19 2013

Critical Components

Additional Resources

LeadingAge PA | June 19 2013

Page 9: What Seniors Want Online - Tips and Insights from LeadingAge PA 2013 Conference

LeadingAge PA | June 19 2013

Case Study North Hill

LeadingAge PA | June 19 2013

Case Study North Hill

LeadingAge PA | June 19 2013

Critical Components

Additional Resources

LeadingAge PA | June 19 2013

Page 10: What Seniors Want Online - Tips and Insights from LeadingAge PA 2013 Conference

LeadingAge PA | June 19 2013

Case Study North Hill

LeadingAge PA | June 19 2013

Critical Components

Additional Resources

LeadingAge PA | June 19 2013

Page 11: What Seniors Want Online - Tips and Insights from LeadingAge PA 2013 Conference

LeadingAge PA | June 19 2013

Critical Components

Additional Resources

LeadingAge PA | June 19 2013

Page 12: What Seniors Want Online - Tips and Insights from LeadingAge PA 2013 Conference

LeadingAge PA | June 19 2013