what we will cover today getting started with social media developing a social media compass...
TRANSCRIPT
![Page 1: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals](https://reader036.vdocument.in/reader036/viewer/2022062500/5697bfab1a28abf838c9aeeb/html5/thumbnails/1.jpg)
What We Will Cover Today
• Getting Started with Social Media• Developing a Social Media Compass• Auditing and Listening Programs• Evaluating Your Homebase• Fundamentals of Search Engine Optimization• Social Media Content Development• What Sandboxes Do You Want To Play In?• Defining Success – Keys to Measurement
![Page 2: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals](https://reader036.vdocument.in/reader036/viewer/2022062500/5697bfab1a28abf838c9aeeb/html5/thumbnails/2.jpg)
Start Your Engines!
![Page 3: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals](https://reader036.vdocument.in/reader036/viewer/2022062500/5697bfab1a28abf838c9aeeb/html5/thumbnails/3.jpg)
• D eepen connectivity to customers/employees/partners• R aise company awareness & strengthen reputation• I nvent new uses for existing content• eV aluate the impact of a dying media model• E mpower your audience by turning customers into fans
DRIVE Relationships
![Page 4: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals](https://reader036.vdocument.in/reader036/viewer/2022062500/5697bfab1a28abf838c9aeeb/html5/thumbnails/4.jpg)
Compass Lab Session
![Page 5: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals](https://reader036.vdocument.in/reader036/viewer/2022062500/5697bfab1a28abf838c9aeeb/html5/thumbnails/5.jpg)
Listening Program
![Page 6: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals](https://reader036.vdocument.in/reader036/viewer/2022062500/5697bfab1a28abf838c9aeeb/html5/thumbnails/6.jpg)
Monitoring Tools & Terms
![Page 7: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals](https://reader036.vdocument.in/reader036/viewer/2022062500/5697bfab1a28abf838c9aeeb/html5/thumbnails/7.jpg)
Listening Lab Session
![Page 8: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals](https://reader036.vdocument.in/reader036/viewer/2022062500/5697bfab1a28abf838c9aeeb/html5/thumbnails/8.jpg)
Homebase Evaluation
![Page 9: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals](https://reader036.vdocument.in/reader036/viewer/2022062500/5697bfab1a28abf838c9aeeb/html5/thumbnails/9.jpg)
Homebase Lab Session
![Page 10: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals](https://reader036.vdocument.in/reader036/viewer/2022062500/5697bfab1a28abf838c9aeeb/html5/thumbnails/10.jpg)
Search Engine Optimization
80-90
![Page 11: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals](https://reader036.vdocument.in/reader036/viewer/2022062500/5697bfab1a28abf838c9aeeb/html5/thumbnails/11.jpg)
Progression to SEO Friendly Sites
![Page 12: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals](https://reader036.vdocument.in/reader036/viewer/2022062500/5697bfab1a28abf838c9aeeb/html5/thumbnails/12.jpg)
SEO Lab Session
![Page 13: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals](https://reader036.vdocument.in/reader036/viewer/2022062500/5697bfab1a28abf838c9aeeb/html5/thumbnails/13.jpg)
Content: Planning & Development
![Page 14: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals](https://reader036.vdocument.in/reader036/viewer/2022062500/5697bfab1a28abf838c9aeeb/html5/thumbnails/14.jpg)
Content Planning Lab Session
![Page 15: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals](https://reader036.vdocument.in/reader036/viewer/2022062500/5697bfab1a28abf838c9aeeb/html5/thumbnails/15.jpg)
Which Sand Box Do You Play In? Distribution and Outpost Strategy
![Page 16: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals](https://reader036.vdocument.in/reader036/viewer/2022062500/5697bfab1a28abf838c9aeeb/html5/thumbnails/16.jpg)
Original Content Sharing
![Page 17: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals](https://reader036.vdocument.in/reader036/viewer/2022062500/5697bfab1a28abf838c9aeeb/html5/thumbnails/17.jpg)
Building Blogger Relationships
![Page 18: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals](https://reader036.vdocument.in/reader036/viewer/2022062500/5697bfab1a28abf838c9aeeb/html5/thumbnails/18.jpg)
Building Blogger Relationships
![Page 19: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals](https://reader036.vdocument.in/reader036/viewer/2022062500/5697bfab1a28abf838c9aeeb/html5/thumbnails/19.jpg)
Keys to Honing Social Media Programs and Growing Communities
![Page 20: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals](https://reader036.vdocument.in/reader036/viewer/2022062500/5697bfab1a28abf838c9aeeb/html5/thumbnails/20.jpg)
Blog Research Lab Session
![Page 21: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals](https://reader036.vdocument.in/reader036/viewer/2022062500/5697bfab1a28abf838c9aeeb/html5/thumbnails/21.jpg)
Measurement: Defining Success
Social Media Campaign Goals & Metrics
Exposure
Engagement
Influence
Action
ROI
![Page 22: What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals](https://reader036.vdocument.in/reader036/viewer/2022062500/5697bfab1a28abf838c9aeeb/html5/thumbnails/22.jpg)
Measurement Lab Session