workforce implementation guidance (wig) letter date: … · 2016. 8. 17. · workforce...

WORKFORCE IMPLEMENTATION GUIDANCE (WIG) LETTER

DATE: August 17, 2016

NO: WIG PS-16-002

TO: LOCAL WORKFORCE SYSTEM STAKEHOLDERS

FROM: BEN HAMES, Deputy Commissioner

SUBJECT: WORKSOUCE GEORGIA UNIFIED BRANDING STANDARDS

1. Purpose. To provide guidelines to LWDAs for the statewide implementation and application of the WorkSource Georgia unified brand resulting in a single, statewide universal brand with aligned identities (represented by common names and logos) for LWDAs and the state’s one-stop system. The establishment of a unified brand for the state workforce system will leverage the collective strength of the system and enhance customer awareness and use of vital employment and training services, providing greater clarity and consistency about the Georgia workforce system’s mission and role. Additionally, the use of a statewide brand across all nineteen LWDAs will further assist Georgia in achieving the one-stop system vision set forth in WIOA.

2. References. PS-16-002 TEGL-36-11 TEGL 4-15 20 CFR § 678.900(b)

3. Definitions.

LWDA – Local Workforce Development Area SWDB – State Workforce Development Board AJC – American Job Center

4. Background. On February 24, 2016, the SWDB unanimously approved the brand

name, establishing WorkSource Georgia as the single, statewide unified brand for Georgia’s workforce system. This universal brand will apply directly to LWDAs and the one-stop delivery system, creating aligned brand names and logos system-wide. The state notified each LWDA of their proposed local identifier on April 15, 2016. After final identifiers were selected on May 19, 2016, the SWDB unanimously approved the WorkSource Georgia logo created by the Blue Sky Agency.

5. Nomenclature. When referring to the unified brand name, whether state, regional, or local, “WorkSource” must appear in writing as one word with no space between “Work” and “Source.” The “W” and “S” must always be capitalized. “WorkSource” is to be followed by either “Georgia” or the specific geographic locater or regional identifier adopted by the LWDA approved by the state. The word “Georgia” may not be abbreviated

http://www.georgia.org/competitive-advantages/workforce-division/technical-assistance/workforce-implementation-guidance-wig/

https://wdr.doleta.gov/directives/corr_doc.cfm?DOCN=7695

http://wdr.doleta.gov/directives/corr_doc.cfm?DOCN=6455

https://www.doleta.gov/wioa/Docs/wioa-regs-joint-final-rule.pdf

to “GA” when referring to the statewide brand. The following are the unified brand names approved by the state:

LWDA Unified Brand

LWDA 1 WorkSource Northwest Georgia

LWDA 2 WorkSource Georgia Mountains

LWDA 3 WorkSource Atlanta

LWDA 4 WorkSource Cobb

LWDA 5 WorkSource DeKalb

LWDA 6 WorkSource Fulton

LWDA 7 WorkSource Atlanta Regional

LWDA 8 WorkSource Three Rivers

LWDA 9 WorkSource Northeast Georgia

LWDA 10 WorkSource Macon-Bibb

LWDA 11 WorkSource Middle Georgia

LWDA 12 WorkSource CSRA

LWDA 13 WorkSource East Central Georgia

LWDA 14 WorkSource Lower Chattahoochee

LWDA 15 WorkSource Middle Flint

LWDA 16 WorkSource Heart of Georgia

LWDA 17 WorkSource Southwest Georgia

LWDA 18 WorkSource Southern Georgia

LWDA 20 WorkSource Coastal

6. Brand Guidelines. See document below.

7. Transition Funding. The transition funding for this effort will be allocated through the Branding Implementation Funds Request that was sent via electronic mail on July 19, 2016.

8. AJC Tagline. LWDAs will receive logos and identity packets that contain the tagline “a proud partner of the American Job Center network.” All use of the brand in concert with the AJC tagline must be in accordance with TEGL-36-11. Also, each LWDA must comply with the branding requirements listed in 20 CFR § 678.900(b).

9. Action Requested. Implement the enclosed brand in all comprehensive one-stop

centers. The brand may also be implemented in affiliate site locations; however, all usage must comply with the Brand Guidelines in this document. In order to ensure cohesive usage of the brand for PY16, all manipulation of the brand, co-branding, or creation of original content and distribution materials not included in the identity packets that feature the brand must be approved by Shemeeka Johnson ([email protected]). Similarly, all usage of the brand for activities not directly affiliated with the one-stop system must be approved by Ms. Johnson indefinitely.

Depending on each LWDA’s service delivery structure, implementation may involve cooperation with partner agencies. To ensure a smooth implementation, please meet and discuss the branding effort and requirements with your partners as soon as possible. Please contact your programmatic technical assistance representative if assistance in coordinating with partners is needed.

mailto:[email protected]

Local Workforce Development Boards will be requested to ensure that comprehensive one-stops within their LWDAs comply with the branding guidelines as a component of the comprehensive one-stop certification process. Comprehensive one-stop sites failing to use the brand or incorrectly using the brand may be required to perform corrective actions prior to their certification.

10. Inquiries. Inquiries regarding this guidance should be directed to the designated programmatic technical assistance representative.

11. Attachment. See document below.

12. Expiration. Continuing.

Brand Guidelines | 8.11.16

2

1. Logo Guidelines .................................................................................. 3

2. Secondary Logos ............................................................................... 5

3. Co-Branded Marks ............................................................................. 6

4. Arrow Usage ........................................................................................ 7

5. Color Palette ........................................................................................ 8

6. Typography .......................................................................................... 9

7. Identity Packet .................................................................................... 10

TABLE OF CONTENTS

3

Primary Logo

DO:

Always use supplied logo art

Use logo with tagline in all instances

On smaller scale applications where legibility is a concern, use of the logo sans tagline is permitted

DON’T:

Attempt to reconstruct or alter the logo in any way

Scale the logo below .75” wide

One Color

DO:

If a one-color option is required, use a version using either turquoise (A) or black (B), with shades of said color providing the distinction in shapes within the mark

If a flattened version is necessary, use the 1c mark (C) or the 1c mark on black (D)

A. B.

C. D.

Primary LogoLOGO GUIDELINES

Clear Space

DO:

Leave adequate clear space—equal to the cap-height of the W—around the logo

Measurement begins from the line at the top and below the tagline. On the version without the tagline, measurement at the bottom begins from the line

DON’T:

Crowd the logo with type or other graphic elements

.75”

4

Do’s/Don’tsLOGO GUIDELINES

Recommended Usage

DO:

Whenever a composition allows, always use the four color logo on a white background

DON’T:

Apply effects to the logo (i.e. drop shadow, outer glow, etc.)

Reversing/Backgrounds

DO:

There are two versions of the reversed logo: all-white and white with WorkSource colors

When placing the logo on a colored background, choose a color for the logo that will provide maximum contrast and readability

DON’T:

Use a logo that won’t provide adequate contrast to the background

Place the logo over a busy photo or patterned background

Use the full-color logo on a dark colored background

Alter the logo beyond the exceptions included on page three

Logo Symbol

DO:

The symbol should be present with the logo at all times, placed to the left of “WORKSOURCE”

DON’T:

Modify the symbol (i.e. altering the colors, removing either of the triangles, etc.)

Don’t remove the symbol from the logo

DO

DO

DO

DON’T

DON’T

DON’T

5

Secondary LogosLOGO GUIDELINES

Recommended Usage

DO:

Always lead with the area name, followed by the Georgia WorkSource mark

Use secondary logo for area-specific branding

Follow primary logo usage rules

On a light-colored background, the tagline should be in WorkSource gray

On a dark-colored background, the tagline should be in white

GEORGIA

worksource

Connecting Talent with Opportunity

Atlanta Regional

GEORGIA

worksource


CSRA

GEORGIA

worksource


Georgia Mountains


Metro Atlanta

GEORGIA

worksource


Northwest Georgia

GEORGIA

worksource


Atlanta

GEORGIA

worksource


Coastal

GEORGIA

worksource


Cobb

GEORGIA

worksource


DeKalb

GEORGIA

worksource


Heart of Georgia

GEORGIA

worksource


Middle Georgia

GEORGIA

worksource


Southern Georgia

GEORGIA

worksource


East Central Georgia

GEORGIA

worksource


Fulton

GEORGIA

worksource


Lower Chattahoochee

GEORGIA

worksource


Macon-Bibb

GEORGIA

worksource


Middle Flint

GEORGIA

worksource


Northeast Georgia

GEORGIA

worksource


Southwest Georgia

GEORGIA

worksource


Three Rivers

6

Co-Branded MarksLOGO GUIDELINES

Recommended Usage

DO:

Always lead with Georgia WorkSource mark first

Use co-branded logo in instances where we are introducing WorkSource to a new/unfamiliar audience

All usage rules regarding the logo standing alone remain valid when it appears as a lock-up

On a light-colored background, the tagline should be in WorkSource gray

On a dark-colored background, the tagline should be in white

When scaling, both logos should share the same height as each other

Georg ia Mounta insConnecting Talent with Opportunity

Georgia Mountains

Primary w/ tagline

Primary w/o tagline

Secondary w/ tagline

Secondary w/o tagline

CO-BRANDED SECONDARY:

Each secondary logo has a co-branded version that should be used in instances where we are introducing WorkSource to a new/unfamiliar audience, i.e., in LWDA’s

7

ARROW USAGE

The Arrow

The Arrow symbol visually represents the connection of talent and opportunity. It suggests forward movement, progress and unity towards a common goal.

The Arrow consists of three intersecting shapes, each using one of the three brand colors.

Recommended Usage

DO:

The Arrow can be used as a graphic element to further brand a piece of creative with the WorkSource identity

It can be used as a texture or background element. Screened versions (where the symbol’s opacity is adjusted) are acceptable

It can be used as a bullet point or accent to emphasize headlines or other copy

DON’T:

Rotate or flip the Arrow

Alter the shape of the Arrow

Adjust the proportion of the three shapes to each other

Change the position of colors within the Arrow

Adjust color except in versions previously described

Lorem Ipsum Dolor

8

WorkSource Turquoise

WorkSource Orange

WorkSource Green

WorkSource Gray

C: 85 M: 56 Y: 47 K: 27

R: 43 G: 84 B: 98

Web: #2b5462

PMS: 7477 C

C: 0 M: 60 Y: 100 K: 0

R: 245 G: 130 B: 32

Web: #f58220

PMS: 158 C

C: 79 M: 48 Y: 44 K: 16

R: 61 G: 105 B: 117

Web: #3d6975

PMS: 7699 C

C: 64 M: 56 Y: 52 K: 28

R: 87 G: 88 B: 91

Web: #57585b

PMS: Cool Gray 11 C

COLOR PALETTE

9

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789



Primary Font Family

DO:

Use only Gotham by Adobe or ITC

Use italic sparingly for emphasis only

All body copy/subheads should be set in 100% WorkSmart Gray or in black

All body copy should be set in Book weight and never smaller than 8pt

Headline copy should be at least 6pt larger than subhead copy

Subhead copy should be at least 6pt larger than body copy

All CTA copy should be set in Medium weight with Bold accents for URLs and phone numbers

Use periods and other punctuation in headlines and subheads where necessary

DON’T:

Use a font that “looks close”

Stretch or condense the font

Gotham Book

Gotham Medium

Gotham Bold

TYPOGRAPHY



Web Font Family

DO:

Use Arial for HTML copy when Gotham Rounded is unavailable due to the restrictions of the web

DON’T:

Use Arial in any other communications

Arial Regular

Arial Bold

10

2481 Hilton Drive, Suite 8 Gainesville, GA 30501

www.gmrc.ga.gov/workforcedevelopment.htm

John SmithDirector, WorkSource Atlanta770-592-4383

COUNTY/AREA logo (there are 20 versions of this):• DeKalb• Northwest Georgia• Georgia Mountains• Atlanta• Cobb• Fulton• Atlanta Regional• Three Rivers• Northeast Georgia• Macon-Bibb• Middle Georgia• CSRA• East Central Georgia• Lower Chattahoochee• Middle Flint• Heart of Georgia• Southwest Georgia• Southern Georgia• Coastal• Metro Atlanta Regional


Atlanta

770-538-2735 | gmrc.ga.gov/workforcedevelopment.htm | 2481 Hilton Drive, Suite 8, Gainesville, GA 30501

IDENTITY PACKET

Identity Packet Usage

Use the customized identity suite for all external communications. Each suite includes business cards, stationery, PowerPoint templates and digital signatures.

The co-branded logo should always be present on identity materials.

Envelope

PowerPoint Template

LetterheadBusiness Card

Email Signature

John SmithDirector

WorkSource Atlanta

[email protected]

770-592-4383

2481 Hilton Drive

Suite 8

Gainesvil le, GA

30501

COUNTY/AREA logo (there are 20 versions of this):• DeKalb• Northwest Georgia• Georgia Mountains• Atlanta• Cobb• Fulton• Atlanta Regional• Three Rivers• Northeast Georgia• Macon-Bibb• Middle Georgia• CSRA• East Central Georgia• Lower Chattahoochee• Middle Flint• Heart of Georgia• Southwest Georgia• Southern Georgia• Coastal• Metro Atlanta Regional


Atlanta

workforce implementation guidance (wig) letter date: … · 2016. 8. 17. · workforce...

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