writing for social media
DESCRIPTION
Talk given to the Enterprising Women Network of Dun Laoghaire Rathdown on 8 October 2013.TRANSCRIPT
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Writing For Social Media
(Disclaimer*)
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Social Media Defined…
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Social Media List
• Blogs | Forums | Wikis • Video Sharing (YouTube, Vimeo, Vine)• Photo Sharing (Flickr, Instagram, Snapchat)• Microblogs (Twitter, Tumblr)• Social Networks (Facebook, LinkedIn)
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Blogs | Forums | Wikis
• All About Me Me Me… write for the user, and don’t be self conscious!
• Write to be scanned – headlines, sub headers, short paragraphs, bullets (5-7), colour…
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Blogs
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Blogs
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Blogs
• Write to be skimmed: less words, short sentences, active verbs. No multi-syllabic. No to the passive voice!
• Tips for being “super perfect”:– Link style– File format/date/size– Business writing is in the singular (just saying!)
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Video | Photo | Link SharingTitle Tag: 60-66 characters. Include keywords. Title Case. Emotive.Description Tag: 170-200 characters. Write for your reader.
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• Be shorter than the 140 chars to allow for RT’s (90)
• Stick the hashtag or @ in the middle
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• Tweets of less than 100 chars get 17% more engagement.
If you’re adding a link, keep your Tweet to 120- 130 chars.
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Go Easy On Those Twitter HashtagsDO…– Use for humour #firstworldproblems– To take part in a conversation #seanadref
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Twitter Hashtags
DON’T• Use one to jump in on a conversation that has nothing to
do with you, eg. Habitat lampshades• #hashtag #every #word #in #a #sentence. [It is a crime.]
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RT: The Currency Of Twitter
• Show the love and RT stuff you like and think is beneficial
• ‘via’ good etiquette to not pass off as your own
• If something’s worth repeating, do it. If something’s worth repeating, do it!
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Twitter Factoids
Men share links
Women share… (feelings, emotions)
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• Must have an image• If no image, then link destination must have
an image
Here’s why…
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Facebook - Length
Keep your posts below 250 chars to score 60% more engagement!
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• Be personal, human, genuine…especially if you’re a brand
• Engaging, ask questions…
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LinkedIn• Headline is your Title Tag – 110 chars. Use keywords! Title Case.• Don’t be afraid to use adjectives “Experienced” or “Talented”
• Be careful when writing recommendations.
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Summary
• Good online copy (me, scannable, skimmible)• Tagging strength PLUS
• Twitterisms• Facebookery EQUALS
Great Online Copy!!
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Thank You!