© gs1 2019 · © gs1 2019 today’s brand owners and suppliers global brands and suppliers...
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© GS1 2019
© GS1 2019
Carolyn Lee, GS1 Global Office & Jerry Tracey, GS1 Netherlands
Improving data quality to achieve traceability in the supply
chain
How standards help companies to get started
14 May 2019
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Global food trends
Omni-channel commerce in consumers’ “path to purchase”
Traceability
Sector growth
Increasing length and complexity of supply chains
Advanced and emerging technologies
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Today’s brand owners and suppliers
Global brands and suppliers increasingly rely on data to drive consumer engagement and partner for success.
Chiquita placed stickers with a Shazam code on its products that consumers could scan to see videos of how bananas move through the supply chain from Latin American farms to U.S. stores.
Marks & Spencer (M&S), one of the UK’s largest retailers, launched an interactive map to show where it sources all 47 species of fish and shellfish that it sells in its nearly 1,000 locations, plotting the 71 fisheries in 29 countries from which it sources.
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GS1 standards help meet the needs of consumers for trusted information about the products they purchase—no matter how or where they shop.
Physical identification
Digitalidentification
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GS1 provides the common language for business
GS1 enables the traceability ecosystem
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What’s new GS1 Global Traceability Standard
Extends the role of GS1 by putting the focus on DATA
GS1 Identification keys
Batch / serial level Physical identification
Critical Tracking EventsKey Data Elements
Traceability responsibilities
Traceability data
Data sharing
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Traceability data
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Traceability data
Visibility event data
Transactional data
Master data
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Critical tracking events and key data elements
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Data sharing repositories
One step up, one step down
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Centralised
Cumulative
Decentralised and replicated
Networked
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5 Business Sub-Processes have been defined:
1. Plan and Organize- Starts before physicalmovement of physical item
2. Align Master Data- Product data and other relateddata (e.g. identification of parties and physicallocations) is aligned between trading partners
3. Record Traceability Data- Collect, share and storetraceability data during the product’s physical flow
4. Request Trace determines how to initiate andrespond to a traceability request.
5. Use information to resolve a quality issue or toconduct a product recall/withdrawal
Traceability Process
Data is checked and validated before this goes into any registry/ shared with any trading partner
Data Quality
Data Quality
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Standards can help!
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GTIN Management Standard
GS1 Global Traceability Standard
Other specific data sharing standards
GS1 Global Traceability
Compliance Criteria for Food-Application
Standard
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Call to action
https://www.gs1.org/sites/default/files/docs/t
raceability/GS1_Global_Traceability_Standard
_i2.pdf
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https://www.gs1.org/docs/traceability/GS1_Global_Trace
ability_Compliance_Criteria_For_Food_Application_Standa
rd.pdf
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GS1 Netherlands
Improving data quality in the Dutch food retail sector
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Adoption of GS1 standards in Dutch food retail
Identify Capture Share Use
• Almost 100% of trade items have GTIN
• About 90% orders and invoices with GS1 EDI
• About 85% of product data via Global Data Synchronisation Network (GDSN)
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• Worldwide network of 35 interoperable data pools
• Secure, accurate, real-time data sharing based on GS1 standards
• Automatic, efficient and faultless exchange among trading partners
Global Data Synchronisation Network (GDSN)
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Key stakeholders
Dutch retailers/wholesalers using GDSN 20+
Dutch manufacturers using GDSN 1000+
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How does GDSN work?
Data Source Data recipient
Global Registry
Supplier’s data pool Buyer’s data poolSeller’s data pool
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Stap 1: Loading of data
Stap 2: Registering of data
Stap 3: Subscribtion to data
Stap 4: Publishing of data
Stap 5: Conformation of receipt
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What kind of product data?
Legally equired label information Trade item information (e.g. logistical)
• GS1 item code• Item hierarchy
• Product description and classification• Brand name and sub brand• Indication consumers, trade and order unit
• Manufacturing date• Tax rate• Dimensions and weight• Alcohol percentage
• Country of origin• Min. shelf life after production and delivery• Min. and max. storage temperature• Packaging• Pallet information• Hazardous materials• …
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Dutch food data quality program
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Key learnings & next steps
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• Reliability up from 0% in 2016 to 96% today
• First-time-right from under 10% to 50% today
• Timeliness still less than 15%, but must go up to 96%
• And more to come:
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Key takeaways
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• Ensuring product data quality is essential for regulatory compliance and
meeting the demands of trading partners and consumers for transparency.
• Product master data is fundamental to advanced use cases like traceability.
• Getting product data right (the first time!) is not easy.
• Local GS1 Member Organisations offer information and support to achieve
business requirements using standards
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GS1 – the global language of business
GS1 is a global standards
organisation
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Neutral and not-for-profit
User-driven and governed
Global and local
Inclusive and
collaborative
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Contact:
Carolyn Lee
GS1 Global Traceability Programme
Lead
Traceability and Data Management Manager
GS1 Global Office
+32 476945538
Jerry Tracey
Industry Manager Retail,
GS1 Netherlands
+31 650122215