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Evidence Based Social Media Francisco Lupiáñez-Villanueva @flupianez www.ictconsequences.net Professor Universitat Oberta de Catalunya

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Evidence Based Social Media

Francisco Lupiáñez-Villanueva@flupianez

www.ictconsequences.netProfessor Universitat Oberta de Catalunya

Investigador de l’Internet Interdisciplinary Institute

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2.6B€

3.5B€

1.4B€

IVORY TOWER

TRUTH TO POWER

NOT SIGNIFICANT

CASTLES IN THE AIR

ACTIONS

EVID

ENCE

WEAK

ROBUST

NOT USED, and/or USEFUL, and/or USABLE

USED, USEFUL, USABLE

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Francisco Lupiáñez-Villanueva www.ictconsequences.net @flupianez

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Health Information Sources

Trust

AwarenessMaterialSkillsUsage

ICT for Health READINESSEvaluationUsefulnessLearningSocial life

ICT for Health ASSESSMENT

Health care Demand

Health Management

Health care Quality ICT for Health IMPACT

Individual uses

Social uses

BARRIERSEMPOWERMENTTRIGGERS

ICT for Health MOTIVATION

MotivationMaterialSkillsUsage

ICT ACCESS

Social cohesion &

Social capital

Distribution of Health

and well-being

Material circumstancesSocial CohesionPsychosocial factorsBehaviourBiological factors

Intermediary determinants

Health System

Technological properties of ICT (hardware, software, content)

So

cial determ

inan

ts of IC

T fo

r Health

SOCIOECONOMIC AND POLITICAL CONTEXTPersonal categories

- Age/generation- Sex/gender- Race/ethnicity- Intelligence- Personality- HEALTH/ABILITY

Positional categories- Labor- Education- Household- Nation

Structural determinants

Willingness to use ICTfor Health

ICT FOR HEALTH ACCESS

PARTICIPATORY HEALTH

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Social media usage - Age

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Information and Communication

Usage

Awareness

Skills

Willingness

Information & Communication Usage

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Services & DevicesUsage

Awareness

Skills

Willingness

Services & devices usage

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Web 2.0 uses

Internet Health Information

Willingness to use

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Services and Devices

Willingness to use

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SOCIAL ENGAGEMENT

BEYOND INFORMATION

FOSTERING ADVANCE USES

Willingness to use

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Qu

alit

y o

f ca

re

and

Hea

lth

y b

ehav

iors

Hea

lth

car

e a

cces

s

Impact

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COMPLEMENTARY

SUBSTITUTIONHEALTH PREVENTION

ANDPROMOTION AS

SERVICES

Impact

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Traditional media

Health professionals

Social media sources

Institutional Trust

Companies Trust

Health information & Trust

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Health is also social

Social engagement

Household participation

Peers

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Social media pyramid

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Social media pyramid - Age

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Social media pyramid – Number of health problems

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Social media pyramid – Diabetes

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Francisco Lupiáñez-Villanueva www.ictconsequences.net @flupianez

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Citizens

Health Professionals

Health organisations

Tech uses

Web 2.0

Basic uses

Individual uses

Services &devices

Information & Communication

ICT ReadinessICT for

Health Usage

Intra-muralPatient & Drug management

Extra-mural

Awareness and readiness

Socio-economic and technological barriers

Quality Throughput

Activity Throughput

Triangulation

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THANKS… please contact me if you know the impact of yobingo

Francisco Lupiáñez-Villanueva@flupianez

www.ictconsequences.netProfessor Universitat Oberta de Catalunya

Investigador de l’Internet Interdisciplinary Institute