2012-13 media kit

Santa Barbara City College · 721 Cliff Drive, Campus Center-Room 123 · Santa Barbara, CA 93109Email: [email protected] · Phone: (805) 965-0581 ext. 2826 · Fax: (805) 730-3079 · www.thechannels.org

revised 06/12

ADVERTISING

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ADVERTISINGADVERTISING

Welcome to The Channels!

PublicationsThe Channels, Print NewspaperThe Channels, Multimedia

Measurements• A full page of The Channels measures 11 X 17 inches, or 77.5 column inches.• The active area of the paper is 10 X 15.5 inches. • For advertising purposes, we use column inches. One column inch measures 1.87” wide by 1” high.

Refer to page 4 for specific ad sizes.

DeadlinesSpace reservation: 11 a.m. Wednesday, the week before publication.Ad content or text to be created: 4 p.m. Thursday, the week before publication.Camera-ready art: noon Friday, the week before publication.Prepayment: 11 a.m. Wednesday, the week before publication.** All deadlines are Pacific Time.** Holidays may alter deadlines.

DiscountsGet Acquainted: Take advantage of our “Get Acquainted” offer. Contract for two consecutive issues and receive the following discounts:• $200 for two Quarter-Page ads• $400 for two Half-Page ads• $800 for two Full-Page ads

Prepayment: Take 5 percent off all campus and open-rate advertisements if you pay in advance.

Frequency Contract: National, agency, and open-rate clients that advertise in The Channels for a minimum of four issues per semester receive a 15 percent discount on each insertion. This requires a contract.

Payment MethodsIn addition to check and cash, The Channels accepts Visa and MasterCard payments. All advertising rates are net 30 days. An invoice and the current issue will be provided for each insertion.

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ADVERTISING

Online AdvertisementsWeekly Rates: Banner 468 x 60 pixels $200.00 Block 300 x 250 pixels $125.00

Specifications:Limit of two designs per insertion. Online-only ads are posted 24 hours after content is received and run for two weeks. All ads rotate on each page refresh. All ads share placement location. JPG, GIF, PNG or Flash, HTML and other web-based animation formats are accepted. Sizes are fixed. 72 dpi / RGB. Contact The Channels advertising about targeting specific sections.

Classified / Text Advertisements

One insertion, up to 20 words $6.50. . . each additional word $0.3312pt. Headline $1.00

16pt. Headline $2.00

Frequency Discounts:3 insertions, up to 20 words $17.50. . . each additional word $0.9012pt. Headline $2.70

16pt. Headline $5.40

Classified/Text Specifications:All ads must run in successive publications. No tearsheets are provided for classified/text ads. No refunds for partial cancellations.

Payment:All classified/text ads must be prepaid. Classified ads can be placed over the phone with a Visa or MasterCard. Allow five working days to process mailed in payments.

Printed AdvertisementsAll rates are per column inch

Rates: Billed National / Agency Rate: $12.00 Open Rate: $9.00 Campus Rate: $6.00

Size: Rate Billed 3” 1 col. x 3” National $36.00 Open $27.00 Campus $18.00

4” 2 col. x 2” National $48.00 Open $36.00 Campus $24.00



Modular Sizes: Rate Billed Quarter Page: National $240.00 Open $180.00 Campus $120.00

Half Page: National $480.00 Open $340.00 Campus $240.00

Full Page: National $960.00 Open $680.00 Campus $480.00

** One column is 1.87”

Color:Each spot color (in addition to black) cost an extra $100.00. Use of spot colors is almost always available. Process color (4-color) costs an extra $300.00. Process color (4-color) use is determined by the editorial content. Please contact The Channels advertising for color availability.

Exclusions: • The Channels does not accept pre-printed inserts. • The Channels does not offer a nonprofit rate.

Standard Rates

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KEY

Print Publication

Multimedia Publication

Holiday/School Break

NOTES:

• Online publications are subject to change.

Print Publications

FALL 2012

September 12September 19October 3October 17October 31November 7December 5

SPRING 2013

February 6February 13March 6March 20April 10April 24May 15 (Commencement Edition)

Multimedia Publications

FALL 2012

September 5September 12September 19October 3October 10October 17October 31November 7November 14November 28December 5

SPRING 2013

February 6February 13February 27March 6March 13March 20April 10April 24May 1May 15 (Commencement Edition)

9 10 11 12 13 14 15

19

26

30

S M T W Th F S

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6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30 31

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25 26 27 28 29 30

1 2 3

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12 13 14 15 16 17 18

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14 15 16 17 18 19 20

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28 29 30

S M T W Th F S

OCTOBER 2012

DECEMBER 2012

FEBRUARY 2013

APRIL 2013

Publication CalendarSEPTEMBER 2012

NOVEMBER 2012

JANUARY 2013

MARCH 2013

MAY 2013

23 24 25 27 28 29

5

516 17 18 20 21 22

3 4 5 6 7 1/82

28 29 30 31

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Full Page77.5 column inches

5 col. x 15.5”(10” x 15.5”)

5 col. x 8”(10” x 8”)

Ad Sizes(proportional but not to size)

Half Page40 column inches

2.5 col. x 8”(4.9” x 8”)

Quarter Page20 column inches

6” ad2 col. x 3”

(3.9” x 3”)

5 col. x 4”(10” x 4”)

8” ad2 col. x 4”

(3.9” x 4”)

3” ad1 col. x 3”

(1.87” x 3”)

4” ad2 col. x 2”

(3.9” x 2”)

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Online Ad Sizesactual sizes

Leaderboard Ad728 x 90 pixels

Block300 x 250 pixels

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Design Services

Basic design services are included in the cost of the ad. In cases where advertisement requires excessive work, we charge a $35/hour fee for creative services. You will be notified before charges are applied.

Term Glossary

Active Area The area of the actual sheet of paper that can be used for printing content, both editorial and advertising. This area excludes a 0.5” margin and a 0.5” folio.

Campus Rate A rate for Santa Barbara City College departments, programs and clubs.

Column Inch A column inch is one inch in height by the width of one column. The Channels column inch is exactly 1.8677” wide by 1” high.

Insertion A space reserved for a specific advertisement.

National / Agency Rate A rate used by national advertising companies or agencies.

Open Rate A rate for personal, business, nonprofit or outside educational clients (non-agency).

Page Impression The exact number of times a specific Web page has been accessed or viewed by a single user.

Process Color (4-color) Process colors are reproduced by printing overlapping dots of cyan, magenta, yellow and black inks to simulate a large number of different colors. The use of process color (4-color) is determined by editorial content.

Reservation A verbal or emailed agreement to hold a space in The Channels for an advertisement.

Spot color A spot color is color used in addition to black. You can choose from among hundreds of spot-color inks to enhance a design. These colors are not a part of process colors (4-color).

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Advertising InformationAD PLACEMENT

Advertising may be placed at The Channels newsroom, located at Campus Center-Room 123, Santa Barbara City College, Santa Barbara, CA 93109. Ads may be placed by mail by forwarding the ad and proper payment to this address. Advertising materials may be sent by fax to (805) 730-3079 (instructions, text or rough layouts only; fax quality does not allow logos, photos or layouts to be used in an ad). Ad information may be emailed to [email protected].

No advertising materials will be returned unless accompanied by specific instructions.

All advertising is subject to acceptance by The Channels, which reserves the right to reject copy at its sole discretion at any time prior to publication. The Channels will not knowingly publish advertisements that discriminate on the basis of race, color, sex, sexual orientation, religion, national origin, ancestry or physical or mental handicap.

The Channels will make all reasonable efforts to see that advertising is published as accepted. However, The Channels will not be responsible for any consequential damages resulting from failure to do so.

The advertiser and/or agency agrees to assume full and complete responsibility and liability for the content (including text representations, illustrations and copyrights) of any advertisements placed in The Channels.

Specific placement may be requested but is neither sold nor guaranteed.

RATES & CONTRACTSAdvertisers without contract will be charged

the open rate. A contract must be signed with The Channels to receive frequency or other special discounts. A frequency contract shall become effective only upon the approval of the Advertising Representative. If an advertiser fails to order instructions and furnish copy for space as agreed in the contract, the advertiser will be back-billed a “short rate” equal to the difference between the contract rate and the appropriate earned rate for the ads actually run.

ERRORS & ADJUSTMENTSThe advertiser must notify the Advertising

Representative of any error or omission within seven working days of the advertiser’s ad publication to be eligible for a makegood. The Channels’s

liability, if any, will not exceed the original cost of the incorrect advertisement. Credit will be given for the first incorrect insertion only. The original copy and instructions must be clear and legible. The Channels is not responsible for incorrect copy submitted by the client. Adjustments will be based on the percentage the error detracts from the effectiveness of the total advertising message, as determined by the Advertising Representative. Our liability does not extend to advertisements, which do not appear, or for errors in ads submitted after deadline or after proof has been approved.

DEADLINES AND CANCELLATIONSPrint & Online Advertisements: Ad insertion

and prepayment must be completed by 11 a.m. Wednesday, one week prior to the publication date. All advertising cancelled after deadline for publication is subject to a service charge up to 2/3 the cost of the ad.

Classified/Text Advertisements: Ad text, insertion and payment must be completed by 11 a.m. Wednesday, one week prior to publication. All ad changes and cancellations must be made before the advertising deadlines. No refunds will be offered after the first insertion deadline.

The Channels is responsible for the first incorrect ad insertion only. It is the advertiser’s responsibility to proofread the ad on the first day of publication. If an error should appear in the ad, the advertiser must notify The Channels by 11 a.m. Wednesday one week before the next publication in order to have the correction made. Minor typographical errors do not qualify for a refund.

PAYMENT TERMSAll advertising rates for the The Channels quoted

herein are net 30 days. New advertisers must PREPAY for the first two issues. All return print and online advertisers will be invoiced upon publication. Classified/Text advertisers will not be invoiced.

A current issue will act as proof of publication and will be sent with the invoice for payment. Payment is due upon receipt of the invoice. A monthly 1.5% service charge will be added to accounts 30 days delinquent. Accepted forms of payment are cash, check and Visa and MasterCard credit cards. A $10 fee will be charged for a returned check.

Classified ads placed through the mail should be addressed to “Classified.” Please include ad copy and payment in check or money order.

DESIGN SERVICESThe Channels production department provides

basic ad typesetting, layout and design at no extra charge.

In cases where advertisements require excessive work, the client will be charged creative charges. Proofs will be furnished upon request. Please allow two working days for receipt of your proof.

MECHANICS

• The Channels is a standard (tabloid) newspaper

and is printed by the offset process.

• For screens and halftones, a 70-line screen is

preferred. 85-line screen is acceptable.

• Reproduction proofs must be unmounted.

• Any extra cost incurred in the reproduction

or re-creation of advertising materials will be

charged to the client.

• Negatives must be right reading, emulsion side

down.

• Column width is 1.8677” (11p2.4 picas).

• Column height is 15.5” (plus 1/2” for folio).

• Full page: 5 columns x 15.5” equivalent to

80 column inches. 1/2 page: 40 column inches.

1/4 page: 20 column inches.

Ads must be supplied through one of the following formats:

• PDF files are preferred (no changes can be

made)

• EPS, TIFF files are acceptable

• Adobe Illustrator (All versions)

• Adobe InDesign (All versions)

• Adobe Photoshop (All versions)

ALL fonts, artwork and related items MUST be included.

We do not accept Microsoft Publisher formats. Any other Microsoft format will need to be converted and the client may be charged creative charges.

Ads submitted by email must be compressed as a StuffIt (any version), or Zip (any version).

2012-13 media kit

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