2016 media planner

1Contact: Sarah Shelstrom at 863-616-5400 or Melissa Sanders at 866-229-2035

2016 MEDIA PLANNER

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2

ADVERTISING R.O.I.

Sarah ShelstromDirector of [email protected]

Melissa SandersAdvertising [email protected]

ISN’s Media Outlets Drive Sales for Suppliers.

ToolWeb and Tech’sEdge Plus are subscribed to by ISN distributor customers and distributed to their end user customers to generate sales activity. ISN has the ability to track new sales activity based on products featured in the flyers offering an ROI on advertising, often difficult to track in our two-step distribution channel.

We are seeing an average increase in sales of 18% for advertising vendors. Currently, over 30% of ISN vendors are taking advantage of ISN flyers to increase sales activity. For those of you taking advantage of the increased sales activity, thank you for your continued support and partnership in growing ISN sales. For the remainder of you, we invite you to give it a try. Contact myself or Melissa Sanders to discuss how you can get involved and increase your overall sales activity with ISN through regular advertising exposure.

Sincerely,

Sarah Shelstrom*This data is based on sales YTD through August 2015 compared to Sales YTD through August 2014.


TOOLWEB PUBLICATIONS

ToolwebFast Facts:• Exclusive product for stationary stores /national accounts • 212 pages filled with thousands of skus• Reach 270,000 end-users

Jan/Feb issue: Oct 2, 2015Mar/Apr issue: Nov 30, 2015 ***A/C FocusMay/Jun/July issue: Feb 1, 2016Aug/Sep/Oct issue: Apr 1, 2016***Sportsman FocusNov/Dec issue: Aug 1, 2016 ***Winter & Holiday FocusJan/Feb 2017 issue: Oct 3, 2016

Send Ad Files to Isabelle Wininger <[email protected]> Ad rates include design. Supplied ads deduct: 1/2 page = $750 off total price and Full page = $1,250 off total price.

Deadlines:

Ad Size 1x 3x 5x1/2 Page $4,750 $4,515 $4,275Full Page $7,000 $6,650 $6,300Page 2 or 3 $8,200 $7,790 $7,380Inside Back Cover $7,600 $7,220 $6,8401/2 Front Cover $10,0001/2 Back Cover $8,000

1/4 Page Back Cover $5,000

CLICK HERE

FOR PRINTAD SPECS

http://isnadvertising.blogspot.com/2015/09/paid-ad-specifications.html


TOOLWEB.COM

ToolWEB.comThe offical website of ToolWEB magazine.

Fast Facts:• 1,000,000 + monthly pageviews• 28,000 + monthly users• 10 pages per visit;

Average visit is 8 minutes

Toolweb.com ad materials are due 10 business days prior to live date.

• Rich Media, Standard Flash and HTML5 accepted

• Max File size 50 kb.

Deadlines: Ad Specs:

Ad Rates 1 month 6 months 12 months180x150; ROS 20% SOV $1,250 $1,000 $750160x600; ROS 20% SOV $1,500 $1,250 $1,000728x90; Product Pages Only $1,000 $750 $500Category Sponsor 180x150 + Featured Listing n/a $5,000 $8,500

CLICK HERE

FOR FULLCREATIVE

SPECS

*Pricing Valid Starting 8/1/2015. Pricing subject to change at anytime. Contract pricing will be honored.

https://www.toolweb.com/toolwebv3/

https://www.toolweb.com/toolwebv3/

http://www.iab.net/guidelines/508676/508767/displayguidelines


TECH’S EDGE PUBLICATIONS

Tech’s Edge PlusFast Facts:• Exclusive product

for the mobile distribution channel

• 164 Pages filled with thousands of sku’s

• Reach 31,000 end users

Tech’s Edge PlusNew Products SupplementFast Facts:• 16 pages of new products• Reach 31,000 end-users

Jan/Feb issue: Oct 23, 2015Mar/Apr issue: Jan 4, 2016 ***A/C FocusMay/Jun issue: Feb 24, 2016Jul/Aug issue: Apr 25, 2016Sep/Oct issue: Jun 29, 2016 ***Sportsman FocusNov/Dec issue: Aug 25, 2016 ***Winter & Holiday FocusJan/Feb 2017 issue: Oct 24, 2016


Feb issue: Dec 1, 2015Apr issue: Feb 1, 2016Jun issue: Apr 1, 2016Aug issue: May 1, 2016Oct issue: Aug 1, 2016Dec issue: Oct 3, 2016Feb 2017 issue: Dec 1, 2016

Deadlines: Deadlines:





JULY-SEPTEMBER 2015

Air Impact Wrenches

• See page 11

MST9211

11 Piece MET Long

Combination Wrench Set

• Fully polished with ergonomically formed

design for comfort during use

• Patented colored laser etching

• Packaged on a rack150% ANSI/ASME

torque requirement guarantee

• Wrench set includes sizes: 8 mm, 9 mm, 10 mm,

11 mm, 12 mm, 13 mm, 14 mm, 15 mm, 16 mm,

17 mm, and 19 mm

RDBUSBBKSC10

Easy Escape 6” Slip-on Steel Toe Scuff Cap

• Thermo plastic poly-urethane toe cap

• ASTM steel toe

• Oil/acid slip resistant outsoles

• PU shock absorbing midsoles

• See page 4

LIMITED

EDITION

EXCLUSIVE

EXCLUSIVEMLW2791-23

M18™ FUEL™

3 Piece

Combo Kit• See page 38

NEW

NEW

NEW

®

$66.65

$616.65

$203.32

CLICK HERE

FOR PRINTAD SPECS


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MOBILEDEALER.COM

MobileDealer.com Fast Facts:• 72,000 monthly pageviews• 3,132 monthly users• 8.5 pages per visit; Average visit of 6 minutes

MobileDealer.com ad materials are due 10 business days prior to live date.

Deadlines: Ad Specs:

Ad Rates 1 month 6 months 12 months180x150; ROS 20% SOV $1,000 $750 $500160x600; ROS 20% SOV $1,250 $1,000 $750728x90; Product Pages Only $750 $500 $250

Category Sponsor 180x150 + Featured Listing n/a $4,000 $7,500

*Pricing Valid Starting 8/1/2015. Pricing subject to change at anytime. Contract pricing will be honored.

CLICK HERE

FOR FULLCREATIVE

SPECS

• Rich Media, Standard Flash and HTML5 accepted

• Max File size 50 kb.

Contact: Sarah Shelstrom at 863-616-5400 or Melissa Sanders at 866-229-2035

https://mobiledealer.com

https://mobiledealer.com

http://www.iab.net/guidelines/508676/508767/displayguidelines


SPECIALTY PUBLICATIONS

Equipment

• Focusing on Capital Equipment and shop purchases

• Fall 2016• 48 Pages• 20,000 end users

Deadline: Jul 24, 2016

Heavy Duty

• Providing products essential to keeping heavy duty vehicles on the road

• May & November• 80 Pages• 40,000 end users

Deadline: Feb 11, 2016 and Aug 11, 2016

CLICK HERE

FOR PRINTAD SPECS



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EBLASTS & CUSTOM MARKETING

EblastsTargeted marketing via ISN’s exclusive distributor email list. Your very own content delivered directly to ISN customer inboxes. Over 6,000 email subscribers. Segment the audience and customize your message.

Custom Marketing

Direct Mail – Customize your audience specific to your marketing and sales needs. • Target mobile dealers only in 5 states where you are looking to grow your business• Introduce a new product to the top 20% of ISN customers• Offer a special gift to 100 top sellers for your brand• You can segment and customize a list and message to reach ISN customers in the most effective and direct way possible• This is a cost effective marketing tool that has proven successful for decades

Inserts – Insert your own custom message to a targeted audience through ISN publications.A post card or 2 page insert can be stitched in to ISN flyers for high visibility and effective marketing to the full audience or a chosen segment.

6,000 email subscribers RateFull List $1,500Mobile or Stationary $1,250Custom List .55¢ / name

Materials are due 15 business days prior to blast date. ISN designs the blast for you.

Deadlines:

Contact: Sarah Shelstrom at 863-616-5400 or Melissa Sanders at 866-229-2035


TOOL DEALER EXPO

The Largest Automotive Aftermarket Expo Exclusive to Tools & Equipment

2 Opportunities to participate: Expo West - Regional ExpoMarch 2016 - Phoenix, Arizona. Final sign up: January 15, 2016

Tool Dealer Expo - International Expo June 2016 - Orlando, Florida. Final sign up: March 1, 2016

Why to Exhibit at Tool Dealer Expo• It’s a selling event• Thousands of attendees - Qualified buyers• Sales & marketing event• Product feedback• Meet customers face to face

Sponsorships - get your name and message out there!

• Show Bags • Lanyards• Wristbands• Beverage/Food• Spa, Buses• Hotel Key Cards

& Room Drop

• New Product Showcases • Video Kiosks• Window graphics• Floor clings• Pop Up Banners• Meter Boards• TDE Price Book

Contact your category manager to reserve your booth space. First Come, First Serve.

TO LEARNMORE ABOUT

BRANDING OPPORTUNITIES

CLICK HERE

Many items are limited quantities or first come,

first serve.DEADLINE: April 2016.

http://tooldealerexpo.blogspot.com

http://tooldealerexpo.blogspot.com

http://isnadvertising.blogspot.com/2015/09/build-your-brand-2016-tool-dealer-expo.html

2016 media planner

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