2021/2022 media kit

1 Independence Australia 2021 Media Kit Valid February - January 2021/2022your way

2021/2022Media Kit

independenceaustralia.com.au

Valid February - January 2021/2022


ContentsMedia Kit

PrintCost Savers

PhoneOn-Hold message

Digital Health & Self e-newsletterInform Online

EventsEducation Days Independence Australia Daddo Charity Golf Day

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thank you By advertising with Independence Australia, you’re supporting a good cause.

Independence Australia is a social enterprise that provides choices for people living with a disability or personal need, supporting them to regain and retain their independence.

We send around 2,500 orders a day from our six distribution centres across Australia. As a social enterprise, the income we make is invested back into the vital services we provide to help people with disabilities. Your support helps us to enhance people’s lives.

We’re also a registered NDIS service provider, with experts who can coordinate and develop full support packages. We provide participants with a wide range of supports and services, continence, wound care products and mobility equipment.

[email protected] 1300 788 855


PrintCost Savers

Media KitIndependence Australia

Independence Australia is a social enterprise that provides choices for people living with a disability or other personal need, supporting them to regain and retain their independence.

300k+ Customers (Nationally)

1 million+ Webstore Visitors

650k+ Deliveries Annually

54%Webstore Sales

3000Phone Orders

Per Day

What we doToday we’re a national business with warehouses in every state, distributing over 13,000 personal healthcare products, mobility aids and equipment to people living with a disability and the elderly including their carers.

With our customer support, the income we make is invested back into the vital services we provide to help people with disabilities. So, the more we’re supported, the more we can help.

Our customersGovernment funded customers, Hospitals, Residents in aged care, Retirement villages and Community customers at home.

Our Marketing ServicesWith a broad range of promotional opportunities available, we’re the perfect business partner for all your advertising needs.

Print• Cost Savers • Flyers/Insert

Digital • Health & Self e-newsletter • Inform website • Cost Savers EDM• Cost Savers Online Feature

Events• Up to 9 Education Days

sponsorship packages• Annual Golf Day

sponsorship packages

Phone • On-hold phone messages


Print


PrintCost Savers

Cost Savers Advertising in Cost Savers delivers quarterly best buys to community customers living at home across Australia.

37k + Quarterly National Print

Distribution

30% Average Annual Increase

in ROI

27kEmail Newsletter Distribution

Print

Cost Savers is a 16+ page quarterly catalogue distributed to over 37,000 customers with their first initial order for the quarter. Full of special product offers and hot savings, it’s the first item a customer sees when a product delivery is opened.

Promotional Period: 3 months

Advertising to reach your customer

• 4 printed issues a year

• Special deals on continence, wound dressing, skin care, medical aids, living aids and clearance items

• Marketed to community customers at home and their carers

• Advertisers receive FREE bonus exposure in Cost Savers email edition (reaching 27,000 B2C subscribers) and also featured on webstore via promotional banner (reaching 70,000 visitors).

Key Dates

All bookings are to be made via email to [email protected]

Issue Booking Deadline

Artwork Deadline

Q2 May -July 2021 Friday February 26th 2021

Friday March 5th 2021

Q3 August - October 2021 Friday April 23rd 2021

Friday May 7th 2021

Q4 November - Jan 2022 Friday June 25th 2021

Friday July 2nd 2021

BOOK NOW

Click here to

mailto:products%40iagroup.org.au?subject=

https://supplier.iagroup.org.au/cost-savers-booking/


PrintCost Savers

Material Guidelines

Requirements Formats accepted Formats accepted Dimensions

Prime Position - Front Cover

Front Cover - Full Page

Note: Designed by IA and must include a promotional deal

• Up to 8 x products to feature• 1 x logo• Product and/or lifestyle images• Supporting brand assets and infographics • Preferred heading and subheading• Preferred copy 40 words max including product benefits

High-res deep etched (clear-cut) product im-ages in PNG, PDF, PSD or EPS format

Images at least 300dpi

Inside

Full Page

Note: Designed by IA and must include a promotional deal. Or if Brand Feature ad Supplier designs ad.

• Up to 8 products to feature• 1 x logo• Product and/or lifestyle images• Supporting brand assets and infographics • Preferred heading and subheading• Preferred copy 40 words max including product benefits



Double Page Spread


• Up to 12 products to feature• 1 x logo• Product and/or lifestyle images• Supporting brand assets and infographics • Preferred heading and subheading• Preferred copy 50 words max including product benefits

or tips

Double Page ad pro-vided by supplier as a high-res PDF, CMYK, 300 dpi,

420 x 253mm/3mm bleed

Half Page


• Up to 4 x products• 1 x logo• Supporting brand assets and infographics to be provided

by Suppliers• Preferred heading and subheading• Preferred copy 30 words max - including product tips

or product benefits



How to book a Cost Savers ad in 2 easy steps

* Subject to availability. Maximum of 2 available per catalogue. # Percentage discounts must be 10% or more. See advertising guidelines.

+ Ad booking will not be accepted if incomplete information or design assets are supplied to IA.

Step 1:Tell us what you want

Step 2:Give us your design assets

For Sales Promotionse.g. % discount, $ off, buy 1 get 1 free, multibuys

Email the following to: [email protected] approval: • Product(s) to promote• Competitive offer# • Ad size (Full page, Half page)• Any special position (Front cover, back cover)

If request is approved visit supplier.iagroup.org.au. Complete online

Cost Savers booking form and upload design assets+ for ad.For Product/Brand Features*

e.g. New product launches, new product features, brand ads

• Product(s) or brand to promote• How product or brand has improved or is different• Ad size (Double page, Full page, Half page)• Any special position (Front cover, back cover)

BOOK NOW

Click here to



Rates*

PrintCost Savers

Requirements Casual Rates

Prime Position - Front Cover $

Front Cover - Full Page 2300

Inside $

Double Page Spread 3060

Full Page 1700

Half Page (Maximum 3 products) 900

Sampling Option in Cost Savers

Pricing based on sample size and if sample will be state or nationwide distribution

Cost Savers Flyer Insert Quarterly $

National Please ask for rate

State Please ask for rate

*Includes GST and subject to change

Q4 Exclusive Deal 10%OFF

SAVE $340

Advertising Guidelines

• All promotional offers must be submitted to Independence Australia (Promotional Supplier Manager and/or Product Marketing Assistant) prior to the booking deadline. The offer will be reviewed and negotiated between the advertiser and Independence Australia. If a deal or discount is deemed not competitive, Independence Australia reserves the right to decline the promotion or booking. All percentage discounts applied to products must be 10% off or more to be deemed competitive.

• Artwork supplied by the advertiser must meet the branding requirements of Cost Savers. Any ad that fails to meet the requirements must be amended, or it will be denied inclusion in Cost Savers, and the advertiser will be charged for the booking.

• Front page cover, full page, double page or half page ads will only be designed by Independence Australia if the promotional offer is accepted by Promotional supplier Manager. Rates include artwork design and layout by Independence Australia.

• Independence Australia reserves the right to change any copy, headings, or subheadings including any content that exceeds advertising space limits

• Independence Australia offers one round of changes per booking but reserves the right to charge up to $180 per hour if 2 or more revisions are made to the artwork and/or 2 revisions are made to any concepts (pre-artwork).

• Independence Australia will add product codes to facilitate the order process including discount callouts and other applicable icons.

• Independence Australia reserves the right to change or remove any images, website links, or copy referring to external sources.

• Prior notice of up to 8 weeks is required for every New Product booking and includes submitting a request to Independence Australia for ranging consideration. A new product must be approved by the Promotional Supplier Manager before inclusion in Cost Savers. If an advertiser has booked and featured a new product without prior ranging approval, it will not be advertised in Cost Savers. The advertiser may also be charged for the advertising space.

Layout

Front Cover Internal Ad Sizes

Full Page

Finished size: 198 x 192mm

Full Page

Artwork Supplied: 210 x 253mm

include 3mm bleed

Double Page Spread Double Page Spread

Artwork Supplied: 420 x 253mm

include 3mm bleed

Half Page

Half Page

Finished size: 198 x 125mm

BOOK NOW

Click here to



Phone


3000+Calls received per day

in Call Centre

5 minute Average Hold Time

70% of calls are product orders

PhonePhone Message

On-Hold messageBe one of the first voices to greet our customers as they are placed on hold and tap into a highly targeted audience.

Phone

Our customer service team receives around 90,000 calls a month. While our customers wait to speak to a team member, they hear about our best shopping deals and are introduced to new products.

Previous advertisers have experienced up to a 20% increase in requests for information about products featured while on hold.

Be quick and book now, as there are only 4 x spots available per quarter.

Promotional Period: 3 months

Month Booking Deadline Artwork Deadline

Q2 May -July 2021 Friday February 26th 2021 Friday March 5th 2021

Q3 August - October 2021 Friday April 23rd 2021 Friday May 7th 2021

Q4 November - Jan 2022 Friday June 25th 2021 Friday July 2nd 2021


Key Dates

On-Hold Phone message Rates

$

Quarterly 600

*Includes GST and subject to change

Requirements Script example to provide to Independence Australia

Ensure the following is included in script provided: • Company name • Promotional offer detail (if applicable) • Product features and benefits • Primary company message • Promotional flyer (if applicable)

Script needs to be approximately 80 words or about 20 seconds of recording. Example: Product - Arrow• V1: Looking for better bladder control? Try Arrow, the no. 1 natural bladder control

product in Australia • V2: Clinical research shows Arrow effectively and naturally improves bladder control• V1: For the prostate, Arrow is an effective Australian formula that addresses all the urinary

problems for men• V2: By taking just 3 capsules per day, you too can take back your confidence and

freedom now!

Rates*

Material Specifications

BOOK NOW

Click here to

mailto:products%40iagroup.org.au%20?subject=

https://supplier.iagroup.org.au/phone-messaging-booking/


Digital

Our webstore store.independenceaustralia.com is where customers can seamlessly browse our wide range of products and shop at any time and place. Our product range appeals to a large customer base through both a B2C and B2B portal. Your advertising message will reach customers while they’re choosing what to buy online.

1.85m+Total Sessions

1m+Webstore Visitors

8.5m+ Page Views

New Offers Coming Soon

https://store.independenceaustralia.com/


DigitalHealth & Self e-newsletter

Health & Self e-newsletter The Health and Self e-newsletter offers our customers, nurses, doctors and occupational therapists the latest industry information and essential tips for healthcare, including information sourced from leading healthcare manufacturers.

Digital

With a strong circulation base of over 32,000 + subscribers, suppliers can promote their message to both customers and healthcare professionals. Advertorials are linked to full articles saved on our webstore, while banner ads link readers directly to the product page for purchases.

32,000+B2C & B2BSubscribers

31%Click Through Rate

42%Open Rate 6% higher than

industry average

Bi Monthly Booking Deadline Artwork Deadline

April/ May Monday March 8th 2021 Monday March 15th 2021

June/July Monday May 3rd 2021 Monday May 10th 2021

August/September Monday July 5th 2021 Monday July 12th 2021

October/November Monday September 6th 2021 Monday September 13th 2021

December/January Monday November 1st 2021 Monday November 8th 2021

All bookings are to be made via email to [email protected] Only 2 x Banner Spaces (Space is allocated based on First Booked)

Key Dates

Health & Self e-newsletter

Rates

Banner Ad $550

*Includes GST and subject to change Only 2 x Banner Spaces (Space is allocated based on First Booked)

Requirements Formats accepted Dimensions Include in banner artwork

Online banner (2 x Spaces Available) JPG or PNG file 610px wide by 150px high

• Company logo• Product image(s)• Key messaging about

advertised product• Shop now button

Rates*

Material Specifications for Banner ads

BOOK NOW

Click here to


https://supplier.iagroup.org.au/health-self-booking/


DigitalInform Online

Inform Promote your brand to a targeted digital audience through our national disability information hub informonline.org.au

50% of Articleswriten by people with disabilities

NDIS participants

National audience

Online

Inform is a free project to provide people with disabilities, informal supports and NDIS participants with up-to-date, relevant and quality information via our online information hub. Our aim is to help link our readers and listeners, to services and supports in the community.

Advertising in Inform Online informonline.org.au An online information hub aimed at people with disabilities and their support networks, this website will contain digital copies of Inform magazine, recordings of Inform podcasts and blog content.

BOOK NOW

Click here to

http://informonline.org.au

http://informonline.org.au

https://supplier.iagroup.org.au/health-self-booking/


DigitalInform Online

Requirements Formats accepted Dimensions

Online

Square banner 72dpi JPG, PNG, TIF 614px by 614px

Full Banner - Homepage 72dpi JPG, PNG, TIF Desktop view - 2000px by 420px Mobile view - 767px by 450px

Full Banner - Read Page 72dpi JPG, PNG, TIF Desktop view - 2000px by 420px Mobile view - 767px by 450px

Full Banner - Listen Page 72dpi JPG, PNG, TIF Desktop view - 2000px by 420px Mobile view - 767px by 450px

Full Banner - Learn Page 72dpi JPG, PNG, TIF Desktop view - 2000px by 420px Mobile view - 767px by 450px

Advertorial 1Sponsored blog posts, published on the website by our journalism team

600 words max, supplied in word format Image - 550 by 350px

Advertorial 2Sponsored blog posts, published on the website by our journalism team

600 words max, supplied in word format Image - 550 by 350px

Advert size Rates

Placement $

Square Online Banner 250

Full Banner + Mobile Banner 550

Advertorial 700

*Includes GST and subject to change. Spaces allocated on first booked.

Material Specifications

Key Dates Rates*

Layout

Full Banner

Full Banner/ Mobile View

Full Banner/ Desktop View

Finished size: 767px by 450px

+

Finished size: 2000px by 420px

Square Banner

Square Banner Finished size: 614px by 614px

Online Ad Sizes

Issue Booking Deadline

Artwork Deadline

Q2 May -July 2021 Friday February 26th 2021

Friday March 5th 2021

Q3 August - October 2021 Friday April 23rd 2021

Friday May 7th 2021

Q4 November - Jan 2022 Friday June 25th 2021

Friday July 2nd 2021




Events


Education Days Independence Australia is committed to providing FREE professional development opportunities throughout Australia. This is an opportunity to become a key contributor and partner of our Educations Days.

1500Influential Prescribers

Up to 9National Events

FREE Professional Development for

Healthcare Professionals

Events

Growing from the success of our flagship event in Melbourne 15 years ago, we have expanded these events to a national basis. We are excited to announce that in 2021 we have added Wollongong to our calendar of nationwide events in Melbourne, Geelong, Sydney, Newcastle, Brisbane, Adelaide, Perth, and Hobart.

The Education Days offer fantastic brand exposure with 1500 influential prescribers expected to be in attendance nationally. We’re offering multiple newly refreshed sponsorship packages in 2021, each package will be specifically tailored to offer different levels of brand awareness at each event as well as affordable standard packages.

This is an excellent opportunity to showcase your products and gain valuable engagement within the industry.

Contact: Amy Turner (Events Coordinator) [email protected]

0

500

1000

1500

Education Days Attendees

Total Attendees

2016

2017

2018

2019

2021

EventsEducation Days

2000

AVAILABLE

HERE

2021 dates

mailto:amy.turner%40iagroup.org.au?subject=

https://supplier.iagroup.org.au/


Independence Australia

Daddo Charity Golf Day Independence Australia Daddo Charity Golf Day is the organisation’s biggest fundraiser of the year.

Supportour social enterprise

Network with industry peers

Reward your staff with a fun day out

Events

This exciting event raises funds to support the essential services Independence Australia provides for people living with a disability or other personal need.

Since 2004, this event has been held at one of Victoria’s finest golf courses and offers a great range of sponsorship options for your brand to be showcased, along with truly memorable experiences to share with your co-workers, clients and friends.

The Independence Australia Daddo Charity Golf Day’s fun and casual atmosphere has earned a reputation as a must-attend event, with a large number of participants and sponsors returning year on year.

Become a Key Event Partner

The Independence Australia Daddo Charity Golf Day would not be possible without the support of our sponsors. We invite you to support this event by considering one of the sponsorship options.

Visit www.independenceaustralia.com.au/daddo and promote your brand with one of several sponsorship opportunities.

To make a sponsorship booking email [email protected]

EventsAnnual Golf Day

mailto:communications%40iagroup.org.au?subject=


GENERAL 1. Publication dates are indicative and subject to change without

notice.2. All bookings and/or advertisements are subject to approval by

Independence Australia who reserves the right to reject any advertisements deemed inappropriate.

3. Cancellations are not to be accepted after the booking deadline and will be charged at the full rate.

4. Where the advertiser offers multiple promotions in one booking, the artwork supplied must meet the material specifications for each promotion. For artwork that does not meet Independence Australia has the right to reject a promotion or charge additional booking space.

5. Independence Australia accepts no responsibility for any loss resulting from the failure of an advertisement, in full or part, to appear or for any error in an advertisement.

6. Artwork must be supplied to Independence Australia by the specified deadline. Independence Australia reserves the right to not accept or publish the advertisement if artwork is submitted after the deadline.

7. If Independence Australia does not receive final approval for an advertisement or content within the required timeframe, Independence Australia will consider the last/latest version as approved and publish content.

8. The onus is on the advertiser to secure all the rights around the use of any image(s) supplied to Independence Australia for an article or advertisement.

9. Copy supplied to Independence Australia may be edited prior to publication. Any changes will be sent to the advertiser for final approval.

10. Webstore product links may be added to advertiser content by Independence Australia.

11. Advertiser content may be further shared on Independence Australia website(s) or social media account(s).

12. Advertiser and its agents warrant that material supplied complies with all relevant laws and regulations and indemnifies Independence Australia against all claims for damages, costs, compensation, copyright or any liability whatsoever including defamation, slander, breach of copyright, infringement of trademarks, business names and patents arising from publication.

13. Independence Australia reserves the right to charge up to $180.00 per hour if more than 2 revisions of changes are made to artwork and/or 2 revisions of concepts (pre-artwork) are made.

COST SAVERS: 1. Deadlines are not subject to change and failure to adhere to these

dates could result in forfeiting advertising space(s). 2. Rates are inclusive of GST. 3. Promotion will run for the duration of the quarter (3-months).

Bookings cancelled after the booking deadline are not refundable. Any promotions included with this cancellation will be handled via IA Rebate process.

4. Full pages artwork in Prime Position provided by the supplier are subject to the approval of Independence Australia. For other artwork approvals, suppliers will receive 2 x rounds of edits to achieve the best artwork outcome.

5. At the final print stage of Cost Savers, no changes in promotion or pricing will be accepted under any circumstance. In this circumstance, the supplier may be asked to support a part or total value of the cost of any print change or reprint.

6. All suppliers must guarantee stock availability for the entire Cost Savers promotional period. No price change for the customer can occur during this period. At the end of the period, the Rebates will be processed by the Independence Australia accounts team. Other calculations outside of this rebate process must be discussed with Independence Australia prior to the promotional period.

How rebate is calculated: P1 (Customer Price – Sale Price) X Quantity Sold = Rebate Amount

Example:20% off product range $10.00 (Customer RRP Price) - $8.00 (Discounted Price) = $2.00Quantity Sold: 20Rebate Amount: $2.00 x 20 = $40.00

WEBSTORE ONLINE FEATURE PRODUCTS Promotions run for the duration of the month or (30 days). Bookings cancelled 24 hours after the booking deadline will not be refunded. Any (%) promotions included will be handled via IA Rebate process.

Terms & Conditions:

For further Information, please contact the Marketing department.

Independence AustraliaNational Office Building 1, 9 Ashley Street, West Footscray Victoria 3012

Email: [email protected]


2021/2022 media kit

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