media kit 2021-2022 - mops
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MOPS INTERNATIONALMEDIA K IT 2021-2022
Who We AreWhen a mom thrives, everyone around her does as well. For 45 years, MOPS has been championing motherhood by empowering, resourcing and connecting moms around the globe. As a trusted source on all things motherhood, MOPS continues to impact millions of women and is considered one of the most influential mom movements in the world.
UPDATED JANUARY 2021
TABLE OF CONTENTS
Who We AreAudience and DemographicsMagazine AdvertisingSocial Media OpportunitiesEmail OpportunitiesCustomized PackagesMOMcon: MOPS Annual ConferenceWhat People Are SayingLet’s Work Together
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BETTER MOMS BETTER WORLD
2WHO WE ARE
Moms have influence. Not only are they raising the next generation but they are also making most of the household purchases, telling their friends about their favorite products and influencing which brands their kids will one day become consumers of.
MOPS knows moms and we have cultivated a community that boasts hundreds of thousands of highly-engaged and loyal moms from across the United States who trust us and listen to what we have to say.
We’d love to introduce you to them.
Audience and Demographics
AGE 30-39 years
MARITAL STATUS 97% are married
EMPLOYMENT STATUS 66% stay at home full-time18% work outside the home9% are self-employed
EDUCATION 48% hold a 4-year college degree 20% hold a graduate degree
HOUSEHOLD INCOME $83,649
HOUSEHOLD S IZE 4 people
MOPS Members
42,000 +/-Facebook Followers
125,000 +/-
3AUDIENCE AND DEMOGRAPHICSUPDATED JANUARY 2021
MEET OUR CHAMPION INFLUENCERSMOPS has 2 primary audiences, who can help maximize brand exposure and impact. We suggest crafting a campaign that reaches each of our MOPS audiences.
“MOPS gets me as a mom. They understand what products I like, what articles I want to read, and I always know I can trust what they recommend.” – Kate
MOPS Builds Brand Loyalty With Moms
4AUDIENCE AND DEMOGRAPHICSUPDATED JANUARY 2021
LEADERS
14,500 volunteers leading groups across the nation and the globe. Influencing over 42,000 moms in the U.S.• Suggested Messaging Style:
action calling/challenge, growth, impact
• Methods: Use pictures, stories
MEMBERS
42,000 moms meeting in MOPS groups across the U.S.• Suggested Messaging Style:
inspirational, story based, affirmation
• Methods: Use pictures, stories• Direct Advertising Opportunities:
MOPS Twice-a-Month Email banner ad and MOPS Facebook
5MAGAZINE ADVERTIS INGUPDATED JANUARY 2021
If you think our website is beautiful, you have to check out The MOPS Magazine. Our MOPS moms say this
quarterly magazine is one of their favorite Membership benefits. Moms read this beauty cover to cover, so
step in and allow our entire Member base to see your amazing offers!
New product offerings are always being developed. Share your ideas with us. Interested in webinars, podcasts and video sponsorships? Give us a call.
CONTACT: [email protected]
THE MOPS MAGAZINEReleased quarterly
CIRCULATION: 42 ,000+
FILE SETUPFORMAT:
BLEED:
CROP MARKS:
L IVE AREA:
COLOR:
ALSO:
Press ready PDF, version 1.3, PDF/X-1a compliant.
At least .25” on all sides – included on the PDF output.
Offset by at least .18”.
Keep text within non-bleed area, at least .25” away from the trim size.
Must be CMYK. 4-color solids should not exceed SWOP density of 300%.
Include or embed all fonts, images, logos and other artwork. Do not
nest file types inside the same file type. All materials must be properly
trapped. Resolution must be 300 DPI.
Magazine Advertising
BLEED
TRIM
NON-BLEED AREA
FULL-PAGE ADBACK INSIDE COVER $3,800INTERIOR AD COST $3,000
SIZE OPTIONS:TRIM SIZE 8” x 10.75”BLEED 8.5” x 11.25”NON-BLEED (live area) 7.5” x 10.25”Keep text .25 in from trim line
1/2 PAGE AD (horizantal)HALF PAGE AD COST $2,000
SIZE OPTIONS:TRIM SIZE 8” x 5.375”BLEED 8.5” x 5.875”NON-BLEED (live area)7.5” x 5.125”Keep text .25 in from trim line
FULL PAGE(BLEED)
1/2 PAGE(BLEED)
DATES
Spring 2022 Issue
January 17
February 7
March 23**
Fall 2021 Issue
August 16
September 6
October 27**
Summer 2021 Issue
May 17
June 7
July 28**
Winter 2022 Issue
October 29
November 19
January 20**
Issue:
Ad Closing:
Ad Due:*
Mail Date:
* Materials and payment are due six weeks prior to the mail date. ** In house arrival is approximately 3+ weeks after mail date.
Social Media Opportunities
SPONSORED FACEBOOK POSTDesignated post to highlight your organization
INVESTMENT: $450 FACEBOOK PAGE FOLLOWERS: 125,000+/-CONTENT: 300 characters of copy (including spaces), one link, one graphic in JPG format that is 1200 x 628 PX.
FACEBOOK GIVEAWAY POSTOur audience will like and comment on your giveaway post to be entered to win.
INVESTMENT: $450 FACEBOOK PAGE FOLLOWERS: 125,000+/-CONTENT: 300 characters of copy (including spaces), one link, one graphic or image in JPG format that is 1200 x 628 PX. Include a Facebook page we can tag in the copy.
MAKE IT A BUNDLE !Maximize your Facebook exposure with a Sponsored Facebook Post on Monday
and a Facebook Giveaway Post on Wednesday.
INVESTMENT: $750
Note: Due to Facebook rules and regulations, we cannot require page follows or post shares.
6SOCIAL MEDIA OPPORTUNIT IESUPDATED JANUARY 2021
Email OpportunitiesOur email engagement far exceeds industry standards. We’d love to help you engage with our audience through email.
MOPS TWICE-A-MONTH EMAIL BANNER ADDigest email sent twice a month to both member and non-member subscribers.
SPECS: 600 x 150 PX graphic, 75 DPI in RGB (JPG format)CONTENT: Banner ad featured above the fold containing all promotional content (imagery, copy, etc.), one designated hyperlink. Please follow these guidelines when combining imagery and text for your graphic: 1 image: 160 characters max, 2 images: 145 characters max, 3 images: 130 characters max
INVESTMENT: $1,500AUDIENCE: Total reach 42,000 +/-
MOPS LEADER EMAIL BANNER AD This champion influencer audience has a deep commitment to MOPS and an incredibly high level of engagement. Sent on the second and fourth Thursday of each month.
SPECS: 200 x 107 PX graphic, 72 DPI in RGB (JPG format)CONTENT: 135 characters of copy, including spaces, one
designated hyperlink.
INVESTMENT: $1,000AUDIENCE: 14,500+/-
7EMAIL OPPORTUNIT IESUPDATED JANUARY 2021
Email OpportunitiesOur email engagement far exceeds industry standards. We’d love to help you engage with our audience through email.
“B&H Publishing and B&H Kids love MOMcon! Selling out of our books and Bibles every year means women are going deeper in God’s word.”
- B&H Publishing
“The MOPS team passionately lives out their mission for equipping and encouraging moms to realize their fullest potential. By partnering with MOPS, we are able to come alongside them in this mission and support moms by providing an opportunity for members to pursue continuing
education and achieve their academic goals.”
- Colorado Christian University
SPONSOR SHOWCASE EMAIL Special occasions call for special emails - we like to think of showcase emails as digital marketplaces. Choose from the following: Mother’s Day (May), Pre-Conference (August) and (November) Christmas.
SPECS: 200 x 107 PX graphic, 72 DPI in RGB (JPG format)CONTENT: Name of your organization in copy, 135 characters of copy, including spaces, one designated hyperlink.
INVESTMENT: $950AUDIENCE: 37,000+/-
8EMAIL OPPORTUNIT IESUPDATED JANUARY 2021
Customized PackagesWe specialize in creating custom packages that maximize your investment and get the most engagement from our audience.
Just as moms take careful consideration into the products they bring into their homes, MOPS takes careful consideration into the way we position your product or company for our audience. We form successful partnerships with the foremost goal of connecting you to our audience in the most efficient and creative way, which also ensures you get the best return.
Big or small, we have a place for you. Let us know how we can best expand your reach. New product offerings are always being developed and we are open to hearing your ideas.
Contact us today to create a custom campaign.
let’s work together.
9CUSTOMIZED PACKAGESUPDATED JANUARY 2021
MOPS ANNUAL CONFERENCENashville, Tennessee - September 9-11, 2021
10MOMCON: MOPS ANNUAL CONFERENCE
20212021
VISIT mops.org/exhibit
CONTACT [email protected]
Every year, we bring together nearly 3,000 moms for a weekend of inspiration, networking and leadership training at MOMcon. MOMcon sponsorship gives you three days of face-to-face interaction with our moms, mentors and leaders. Sign up early to ensure you’ll be listed inside our MOMcon program as well as on mops.org with a hyperlink to your website.
*Note: Exhibitors who register after July 15 are unable to be listed in the MOMcon program, but will still receive a listing and hyperlink on the MOMcon website.
1/2 PAGE:
FULL-PAGE:
INSIDE FRONT COVER:
INSIDE BACK COVER:
$500
$1,000
$1,500
$1,500
CONFERENCE PROGRAM ADVERTISEMENTA Full color advertisement in our world-class program
DUE DATE: July 15, 2021
PREMIUM EXHIBITOR PACKAGE
INVESTMENT: $1,800• Premium location in the MOPS Marketplace • Printed sign with your name and booth number • 10’ x 10’ booth space, draped walls (8’ back, 3’ sides)• 6’ table, two chairs, trash container, carpeted aisles• Two exhibitor registrations – access to sessions and
the MOPS Marketplace• Call for app details
STANDARD EXHIBITOR PACKAGE
INVESTMENT: $1,500• Printed sign with your name and booth number• 10’ x 10’ booth space, draped walls (8’ back, 3’ sides)• 6’ table, two chairs, trash container, carpeted aisles• Two exhibitor registrations – access to sessions and
the MOPS Marketplace
MOMcon 2021
11MOMCON: MOPS ANNUAL CONFERENCEUPDATED JANUARY 2021
SESSION & WORKSHOP SPONSORSHIPLooking for more brand engagement at MOMcon? Session and workshop sponsors receive exhibitor amenities plus the following perks:
PAYMENTS DUE:June 1, 2021
VIDEO, SCRIPTS AND COLLATERAL DUE: June 15, 2021
MOMcon 2021
PERK
Audience Size
Investment
Booth Size
Location
Exhibitor Registrations
Program Ad
Presentation During Sponsored Session
Collateral Item - distributed to session attendees
Your Logo - on MOMcon banner and program
SPONSORED WORKSHOP
-
$4,000
10’ x 10’
Standard
2 per booth
Full-page
3-minute video or 2-minute script read by MOPS staff
Yes
Yes
-
CONTENT WORKSHOPSPONSORSHIP
Attendee email blast
$10,000 - limited spots available
10’ x 10’
Premium
60 minute presentation
Yes
Yes
2 per booth
12MOMCON: MOPS ANNUAL CONFERENCEUPDATED JANUARY 2021
What People Are Saying
“MOPS is Operation Christmas Child’s longest standing partner of 20+ years. One thing that has made this such a successful partnership is the commitment MOPS demonstrates to promoting Operation Christmas Child in a way that specifically speaks to their audience.” - OPERATION CHRISTMAS CHILD
“Tyndale has greatly valued the partnership we have had with MOPS on so many levels over the past couple years. From the opportunity we’ve had to engage with moms at MOMcon, to bringing visibility for our products with MOPS digital channels – each touchpoint has allowed us to not only bring visibility for our products, but more importantly, it allows us to meet the felt-need of moms and offer them resources based on where they are at in their lives.” - TYNDALE
A SAMPLE OF WHO WE’VE WORKED WITH:
Compassion International
Disney
Dr. Bronner’s
HarperCollins
Harvest House Publishers
Mabel’s Labels
NBC
North Point Ministries
Sony Pictures Studios
Thrivent
Tyndale House Publishers
13WHAT PEOPLE ARE SAY ING
Contact
mops.org/advertise
888.910.MOPS
You want to grow your business and we want to help. Together we can create a hugely successful campaign that achieves your goals and maximizes your investment.
Call us today.
Let’s Work Together.
14LET ’S WORK TOGETHER