3di all services nz jan2012
TRANSCRIPT
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The premium advertising sales network
The Premium Advertising Sales Network
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3dinteractive (3di) is a leading digital advertising sales network spanning New Zealand and Australia. We are a team of experts connecting premier permission databases and digital media properties with media agencies and advertisers, providing advice across email, performance, data , lists, research, promotions and display.
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Who is Q• Q Ltd is a group of companies,
providing interactive advertising and digital marketing services.
• We provide:• Strategy & planning services• Creative & Technical Development• SEO, SEM, & Performance Marketing• Media Sales (Website, Email,
Performance & Data)• Revenue Generation for Publishers• Own Media Properties
• We have offices in Sydney, Melbourne, Perth & Auckland.
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Experts in
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Our clients
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Experts in
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The premium advertising sales network
Email Advertising
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Why Email Advertising ?
Highly targeted
Impactful
Responsive
Personalised
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Email Advertising
• 3Di Partners undergo strict SPAM compliance checks• 80% of our revenue is on email campaigns• Over 5 million emails sent by 3Di per month
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3di provides• Top lifestyle email database in
NZ• 15+ databases• 50+ targeting filters
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A family of websites collecting demographic, lifestyle & purchasing data across New Zealand, Australia and the UK.
• Consumer & B2B Lists• Email, Post, Phone, SMS, Fax• Online Research Panel• 100% Opt-in, Spam Compliant• Australia, New Zealand, UK• 500,000+ Email Addresses
Exclusive email partner
www.thegreatsurveysites.com
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The premium advertising sales network
Performance Media
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Why Performance Media
Only pay for results clicks, leads or conversions
Highly cost effective
Wide range of opportunities & formats
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Performance Media
• Proprietary ad-serving technology• Quality .com.au & .co.nz sites
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3di provides
• 200+ sites • CPC & CPA Pricing• Display, email & text ads• Lead generation
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TPN operates across an extensive network of Australian and New Zealand sites and email lists, offering campaigns that deliver both branding and direct response.
Services include Display (banners), Text links, Email ads and Lead generation.
Exclusive performance partner
www.theperformancenetwork.co.nz
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The premium advertising sales network
Data & List Marketing
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Why Data & List Marketing?
Traditional DM offers unique reach
Target effectively
Extend reach of your online campaigns
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Data & List Marketing
• Data & List marketing broker since 2003• Expert advice & supporting services• Integrate with digital campaign
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3di provides• 300+ databases across AU & NZ• 300,000 AU records• 200,000 NZ records
• Own permission survey database • Phone, mobile, fax, postal & email
data• Data consultancy & advice
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The premium advertising sales network
Mobile Advertising
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Why MobileAdvertising?
Comprehensive targeting capabilities
Unparalleled delivery and open rates
Instant response
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Mobile Marketing
• 3Di partners undergo strict SPAM compliance checks• Complete end to end solution (data, broadcast,
incentives, .mobi page, reporting)• Hosted multi-platform landing page • Multi-channel (mobile, phone, fax, email, post)
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3di provides• 50+ targeting filters including location,
demographics, interests and intent• SMS to 190,000+ Australian Mobiles• SMS to 140,000+ New Zealand Mobiles• 120 Character message & offer landing
page URL• Multi-channel campaigns• Hosted multi-platform landing pages• Data, campaign management & reporting
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Research Marketing
The premium advertising sales network
Research Marketing
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Why Research Marketing?
Drive survey completion
Fast response
Reach % targets quickly
Engage with active respondents
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Research Marketing
• Online survey since 2003• Members love being involved• Incentive management (experts in prize draws)
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3di provides• Experts in survey completion methods• Focus group invites• Sampling & product testing• Own panel of 300,000 AU
& 200,000 NZ records• Incentive marketing• Largest permission online survey in
Australia, NZ and UK
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A family of websites collecting demographic, lifestyle & purchasing data across New Zealand, Australia and the UK.
• Consumer & B2B Lists• Email, Post, Phone, SMS, Fax• Online Research Panel• 100% Opt-in, Spam Compliant• Australia, New Zealand, UK• 500,000+ Email Addresses
Exclusive research partner
www.thegreatsurveysites.com
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Research Marketing
The premium advertising sales network
Digital Promotions
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Why Digital Promotions?Dynamic, interactive & flexible
Higher response rates
Integrate offline and online promotions
Collect meaningful data
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Digital Promotions
• Proven & audited enterprise level platform• Security, stability & data protection
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3di provides• Unique codes & coupons• Bespoke interactive games• Instant win, Draws, Rank & Win, Tipping,
Leader Boards• Viral & SMS campaigns• Promotion strategy & marketing• Robust technology platform• Creative & build• Promotion management & prize
fulfillment & underwriting• Hosting, media, mobile & reporting
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Comprehensive end to end digital promotions service built around a powerful digital promotions platform. Offers advertisers and promotion agencies a reliable, secure, flexible and proven platform to meet all their digital promotional needs. Includes strategy, creative, development, media and campaign management across a list of interactive games.
Exclusive promotion partner
www.greatpromotions.co.nz
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Research Marketing
The premium advertising sales network
Targeted Display Media
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Why Targeted Display Media?
Full control over reach
Full control over positioning & placement
Target niche audiences
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Targeted Display Media• 3Di represents 50+ leading websites & databases• Reach across 3Di exclusive niche audiences• Sponsorship deals
Female EntertainmentFinance Parenting RuralSport Technology Travel
And more...
190,000 UVs280,000 UVs 440,000 UVs 100,000 UVs 30,000 UVs160,000 UVs 450,000 UVs 150,000 UVs
- October 2011
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3di provides• Premium CPM display• Complementary email & data• Network of over 30+ websites• Exclusive niche markets
• Parenting• Female
• Extensive verticals• Finance• Entertainment• Travel
• Sponsorship opportunities• Premium NZ websites
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Research Marketing
The premium advertising sales network
Digital Publisher Representation
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Why Digital Publisher Representation?
More cost effective than in-house team
Better results outsourcing to large sales team
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Digital Publisher Representation
• Relationships across top agencies & advertisers• 12 Sales Managers• 8 Account Managers• 8 Sales Support & Campaign Managers
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3di provides
• Pricing and positioning advice • Proactive sales, account
management & campaign management
• Premium & performance campaigns
• Free ad serving
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Research Marketing
The premium advertising sales network
Digital Asset Monetisation
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Why Digital Asset Monetisation?
New revenue streams
Realise assets full potential
Maximise ROI
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Digital Asset Monetisation
• Experts in monetising a range of digital assets• Owner of own range of digital assets• Full site representation & campaign management
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3di provides• The Performance Network – own
performance network• Assistance in maximising
performance without undermining CPM
• Advice on email & data revenue opportunities
• Additional revenue from text links• Full site representation &
campaign management
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TPN operates across an extensive network of Australian and New Zealand sites and email lists, offering campaigns that deliver both branding and direct response.
Services include Display (banners), Text links, Email ads and Lead generation.
Exclusive co-reg partner
www.theperformancenetwork.co.nz
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