© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1NDA Presentation

Leading the 4G Mobile Internet Transformation

September 15, 2009

4G = IP

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2NDA Presentation

Broadband

High Speed Networks Basedon HSPA, EV-DO, and

WiMAX Are Now Availablein Many Geographies

Pricing

Flat Rate Data Plans Accelerating Consumption

Personalized Services

Handsets

Powerful New Deviceswith Compelling UIs(iPhone, Omnia, G1,

N97, …)

Mobile Internet is in a Perfect Storm

Applications

Apps Moving from Wired World; Emerging LBS Services; Application Ecosystems

66 Fold Increase in Data

Traffic by 2013–14

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3NDA Presentation

Transformative Effect of SmartPhonesIncreasing Data Usage and New Services

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Email Web Search Network

Services for

Photo

Social

Networking

Site

Mobile TV /

Video

Online

Games

Other Phones iPhone

% S

ub

scri

bers

Usin

g A

pp

licati

on

Source: M-Metrics; Nielsen

The number of phones with touch

screens will reach 200 million by 2011

(MultiMedia Intelligence)

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4NDA Presentation

VisualIntegratedUbiquitous

Profitable BusinessModels

IP NGN Architecture

Network BusinessExperience

4G Mobile Internet StrategyDelivering the Promise of Mobility

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5NDA Presentation

More Visual, More Social, More Personal. More Adaptive.

…it is about the Experience.Integrated, Visual, Ubiquitous

Web 2.0 Personal

SocialRich Media

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6NDA Presentation

4G Mobile Internet is all about IP…

3G3.5G

4G

2G

HSPA,EVDO

CDMA

GSM

WCDMA

EdgeLTE

WiMAX 802.16e

WiMAX 802.16m

ALTE

IP

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7NDA Presentation

VisualIntegratedUbiquitous

Profitable Business

Models

IP NGN Architecture

Network BusinessExperience

Cisco 4G Mobile Internet StrategyEnabling the Promise of Mobility and Delivering Framework for Success

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8NDA Presentation

Cisco IP NGN EvolutionBecoming an Experience Provider

Network transition from:

IP NGN 1.0

FR ATM TDM

To:

IP

2000–2008: IP becomes globalde facto convergence standard

Experience transformed from:

IP NGN 2.0

Voice Video Data

To:

2009+: More rich, integrated customer experiences

Mobile

MobileInternet

Cloud/Managed

Video IP

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9NDA Presentation

Cisco 4G Mobile Internet FoundationBecoming an Experience Provider

Coverage

WiMAX

LTE

3G

UMA/ Wi-Fi

Femto

Fixed

Client

WebExConnect

UC Apps

Smart Clients

VPN

Control

Converged Edge

Packet Gateways

IP RAN

IP Service Control

MobileSvcs

Scale Speed

Scope Support

Content

Biz Apps

Connectivity

CoreData

Center

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10NDA Presentation

Leadership Portfolio of Products in Each Category

CONNECTIVITY: Scaling the Full Power of the Network to Deliver Bandwidth

IP EDGE(RAN + Control)

IP/MPLS10/100GE

orDWDM

RAN Access

EthernetAccess

IP CoreData

Center

IP/MPLSDWDM

10Gbps 200 Gbps200 Mbps x50 x20 x10-50 2-10 Tbps

7600ASR 9000

CRS-1/ Nexus

3400/4500/ASR 1000

2941/3400/ ASR 1000

Scaling the All-IP Network200 Mbps per Cell Site

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11NDA Presentation

VisualIntegratedUbiquitous

Profitable Business

Models

IP NGN Architecture

BusinessExperience

Cisco 4G Mobile Internet StrategyEnabling the Promise of Mobility and Delivering Framework for Success

Network

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12NDA Presentation

CiscoIP Next-

Generation Network

Mobile Collaboration

Mobile UC

Mobile Video

Fixed Mobile Convergence

Mobile Personalized

Services

Mobile Advertising

Tiered / BundledMobile

Broadband

Managed Mobile VPN

Mobile ParentalControls

See Cisco IP NGN Mobile Internet Services:Mobile Internet Applications Central

Profitable Business Models: Harnessing

Subscriber and Network Intelligence Only SPs Have

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13NDA Presentation

Mobile Internet Application EvolutionInnovation and Interoperability

Intelligent IP

Networking

Network Intelligence

Bu

sin

ess F

lexib

ility

Walled Garden

Operator App Store

Open API

Initiatives

Mobile OS App Store

Partnerships

Integrated, Interoperable Apps

M2MApplications

CloudApplications

QoSPolicy Control

User Personalization

ProprietaryApp Bundles

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14NDA Presentation

Cisco 4G Mobile Internet StrategyEnabling the Promise of Mobility and Platform for Success

VisualIntegratedUbiquitous

Profitable Business

Models

Cisco: Bringing them All Together, Leading the Transformation

All IP NGN

Network BusinessExperience

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15NDA Presentation

Innovation

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16NDA Presentation

Cisco Leadership in Mobility

Leader in 3G IP Infrastructure. 300+ Operators

Nearly 10000 Cisco 7600 Integrated in Mobile Networks

Over 45000 Cell Sites Are IP-Enabled by Cisco

The Single Largest Deployment of CRS-1s— Verizon Wireless

Cisco Solutions deliver mobile messaging to Over 500M Subscribers

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17NDA Presentation