aall media kit · pdf file 3 aall media kit 2020/2021 / about aall members aall media kit...

1 AALL MEDIA KIT 2020/2021 / WWW.AALLNET.ORG

AALL MEDIA KIT SEPTEMBER 2020–SEPTEMBER 2021 Reach Decision Makers and Influencers

Publications

eCommunications

AALLNET

AALL Annual Meeting & Conference

2 AALL MEDIA KIT 2020/2021 / WWW.AALLNET.ORG

ABOUT AALL MEMBERS AALL MEDIA KIT 2020/2021

Reach more than 4,000 law librarians and other legal information professionals who

are the decision makers and

influencers on everything from

licensing electronic information to

managing print subscriptions to

purchasing library supplies

and services.

MEMBERS BY LIBRARY TYPE

REACH DECISION MAKERS*

LAW SCHOOL

REPRESENT DEANS, DIRECTORS, CHIEF LIBRARIANS, AND CIOS

REPRESENT ASSOCIATES, DEPUTIES, ASSISTANT DIRECTORS, AND CHIEFS OF BRANCH

OTHER

LAW FIRM/CORPORATE GOVERNMENT

44%

28% 4%

5%

36% 15%

*Based on members who self-reported their positions.

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ABOUT AALL MEMBERS AALL MEDIA KIT 2020/2021

$924 MILLION+ OF INFORMATION BUYING POWER AVERAGE INFORMATION BUDGETS BY LIBRARY TYPE

83% OF AALL MEMBERS STRONGLY AGREE OR AGREE THAT AALL IS THE RECOGNIZED AUTHORITY IN THE FIELD OF LEGAL INFORMATION

LAW FIRM/CORPORATE LIBRARIES

GOVERNMENT LAW LIBRARIES

LAW SCHOOL LIBRARIES

$1.58M

83% $508,005

$1.05M

ADVERTISING REPRESENTATIVE

BILL SPILMAN 320 West Chestnut Street, PO Box 399 Oneida, Illinois 61467 309.483.6467 Phone 309.483.2371 Fax

[email protected]

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ADVERTISING OPPORTUNITIES AALL MEDIA KIT 2020/2021

AALL Spectrum print + digital

AALL’s bimonthly member magazine is designed to further professional development and education. The open-access digital version reaches beyond members.

Law Library Journal print + digital

AALL’s quarterly journal, published since 1908, includes scholarly articles on law, legal materials, and librarianship, as well as practice-oriented articles.

AALL eNewsletter digital

AALL’s monthly member newsletter includes brief news items and important reminders about upcoming events and deadlines; it boasts an average open rate of 38%.

AALL Weekly eNewsletter digital

Delivered every Monday except the third week of every month (when the monthly eNewsletter is sent), the AALL Weekly eNewsletter is a one-stop shop for AALL members, with an average open rate of 33%.

KnowItAALL digital

Delivered every weekday to members and subscribers, KnowItAALL highlights product news and other legal informa- tion topics; it boasts a click-through rate of 39%.

AALLNET digital

AALLNET had more than one million unique page views in 2019. Don’t miss out—there are only one homepage and two sitewide opportunities available each quarter.*

Mailing Lists email + postal

Get in touch with your target market with email and postal lists that are available for purchase for one-time use. Visit bit.ly/AALL-lists to order or for additional information.

PUBLICATIONS, ECOMMUNICATIONS, AALLNET

QUESTIONS

Bill Spilman [email protected] 309.483.6467

Preconference eUpdates digital

Six monthly preconference newsletters include information about events, programs, and features to expect at the conference and tout the benefits of attendance.

eDailies digital

Sent each day of the conference, eDailies provide attendees with must-have information for the day ahead. For those unable to attend, the eDailies provide highlights.

Conference Program print

Distributed to 1,400+ attendees, the program lists educational programs, exhibitors, meetings, and events. Exhibitors who advertise in the program receive a highlighted listing.

Additional Opportunities

More advertising opportunities for AALL 2021—such as hotel key cards, floor clings, registration bag promo items, and more—will be announced soon.

AALL ANNUAL MEETING & CONFERENCE

*Sitewide does not include third-party integrations such as the job board.

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AALL SPECTRUM PRINT + DIGITAL AALL MEDIA KIT 2020/2021

All AALL Spectrum print ads* are linked to the advertiser’s website in the following digital formats—flipbook and PDF.

Vendor Voice - New sponsored content opportunity! Receive a three-page Q&A advertorial to be organized by AALL to showcase a new product of your choosing, directly to decision makers. AALL will work with vendors to organize the interview before the article is professionally designed though AALL’s designers. This is an exclusive opportunity! Only one vendor voice will be published per issue. Advertisers are limited to one vendor voice annually. $3,000

NEW OPPORTUNITY

BELLYBAND $5,000

2-PAGE INSERT $3,000

September/October COVID-19: Surviving & Evolving

November/December Innovation

January/February Leadership/Career Development

March/April Education

May/June Technology

July/August Diversity, Inclusion & Recruitment

EDITORIAL THEMES AD SPACE AND MATERIAL DEADLINES

PRINT + DIGITAL RATES

Volume 25 Space Close Material Due

No. 1 September/October 2020 July 16 July 23

No. 2 November/December September 10 September 17

No. 3 January/February 2021 November 12 November 19

No. 4 March/April January 21 January 28

No. 5 May/June March 11 March 18

No. 6 July/August** May 13 May 20

All rates are per insertion and include 4/C and URL links in PDF and flipbook versions.

*excluding bellybands

**The July/August issue will have bonus on-site distribution at the 2021 AALL Annual Meeting & Conference.

Premium Positions 1x 3x 6x 12x

Full Page (pages 4-9) $2,175 $2,120 $2,060 $1,960

Back Cover $2,635 $2,560 $2,480 $2,350

Inside Front Cover $2,505 $2,435 $2,360 $2,240

Inside Back Cover $2,375 $2,310 $2,240 $2,130

Bellyband $5,000 $5,000 $5,000 $5,000

Vendor Voice $3,000 $3,000 $3,000 $3,000

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PRINT + DIGITAL RATES, CONTINUED

Standard Positions 1x 3x 6x 12x

Full Page (after page 9) $2,045 $1,995 $1,940 $1,850

2/3 Page $1,980 $1,930 $1,880 $1,795

1/2 Page $1,585 $1,550 $1,515 $1,460

1/3 Page $1,390 $1,365 $1,335 $1,290

1/4 Page $1,325 $1,300 $1,275 $1,235

All rates are per insertion and include 4/C and URL links in PDF and flipbook versions.

REQUIREMENTS

Files accepted in Mac-compatible digital format only. PDFs or JPGs preferred; CMYK only, all PMS/spot colors must be converted to CMYK by the advertiser; must be 300 dpi or higher; fonts must be embedded or con- verted to outlines. When submitting files, include URL for ad link.

Please contact Mark Feldman at [email protected] with materials questions.

SPECIFICATIONS

Full Page with Bleed Live area: 7.625 x 10.125 inches Trim size: 8.375 x 10.875 inches Bleed size: 8.875 x 11.375 inches (.25-inch bleed on all four sides)

Full Page, No Bleed 7.375 x 9.875 inches

2/3 Page, No Bleed Vertical: 5.025 x 9.875 inches

1/2 Page, No Bleed Horizontal: 7.375 x 4.75 inches Vertical: 3.8125 x 9.875 inches

1/3 Page, No Bleed Vertical: 2.675 x 9.875 inches

1/4 Page, No Bleed Vertical: 4.5278 x 4.5278 inches

Bellyband Trim Size: 18.0625 x 5 inches Bleed: Allow at least 0.125 inches on each side.

Flipbook-only ads are time specific, not issue specific, and can be purchased in two-month increments that correlate with the issues (e.g., January/February); the ads apply to all issues within a volume year for the purchased period of time. Material deadlines are the same as those for print.

REQUIREMENTS

Image files accepted in JPG or GIF formats only; must be in RGB; and must be no larger than 80k. When submitting files, include URL for ad link. Can include text, HTML, CSS, and JavaScript.

FLIPBOOK-ONLY OPTIONS

Flipbook Positions 1x 3x 6x

Welcome Popup $750 $750 $750

Skyscraper $750 $700 $675

Small Skyscraper $300 $250 $225

SPECIFICATIONS

Welcome Popup Popup will display when the flipbook first loads. One opportunity available per two- month period.

500 x 350 pixels

Skyscrapers Ad will display to the left of the flipbook on all pages the end-user is viewing. One skyscraper or two column buttons are available per two-month period. Supported by the desktop version of the flipbook only.

Skyscraper: 120 x 600 pixels Small Skyscraper: 120 x 240 pixels

AALL MEDIA KIT 2020/2021

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LAW LIBRARY JOURNAL PRINT + DIGITAL AALL MEDIA KIT 2020/2021

Published in winter, spring, summer, and fall—and distributed to subscribers—AALL’s journal features articles on significant develop-

ments, trends, and other topics of interest to law

librarians and legal information professionals.

Law Library Journal print ads are linked to the

advertiser’s website in the digital version.*

AD SPACE AND MATERIAL DEADLINES

Issue Space Close