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  • 1 AALL MEDIA KIT 2020/2021 / WWW.AALLNET.ORG

    AALL MEDIA KIT SEPTEMBER 2020–SEPTEMBER 2021 Reach Decision Makers and Influencers

    Publications

    eCommunications

    AALLNET

    AALL Annual Meeting & Conference

  • 2 AALL MEDIA KIT 2020/2021 / WWW.AALLNET.ORG

    ABOUT AALL MEMBERS AALL MEDIA KIT 2020/2021

    Reach more than 4,000 law librarians and other legal information professionals who

    are the decision makers and

    influencers on everything from

    licensing electronic information to

    managing print subscriptions to

    purchasing library supplies

    and services.

    MEMBERS BY LIBRARY TYPE

    REACH DECISION MAKERS*

    LAW SCHOOL

    REPRESENT DEANS, DIRECTORS, CHIEF LIBRARIANS, AND CIOS

    REPRESENT ASSOCIATES, DEPUTIES, ASSISTANT DIRECTORS, AND CHIEFS OF BRANCH

    OTHER

    LAW FIRM/CORPORATE GOVERNMENT

    44%

    28% 4%

    5%

    36% 15%

    *Based on members who self-reported their positions.

  • 3 AALL MEDIA KIT 2020/2021 / WWW.AALLNET.ORG

    ABOUT AALL MEMBERS AALL MEDIA KIT 2020/2021

    $924 MILLION+ OF INFORMATION BUYING POWER AVERAGE INFORMATION BUDGETS BY LIBRARY TYPE

    83% OF AALL MEMBERS STRONGLY AGREE OR AGREE THAT AALL IS THE RECOGNIZED AUTHORITY IN THE FIELD OF LEGAL INFORMATION

    LAW FIRM/CORPORATE LIBRARIES

    GOVERNMENT LAW LIBRARIES

    LAW SCHOOL LIBRARIES

    $1.58M

    83% $508,005

    $1.05M

    ADVERTISING REPRESENTATIVE

    BILL SPILMAN 320 West Chestnut Street, PO Box 399 Oneida, Illinois 61467 309.483.6467 Phone 309.483.2371 Fax

    [email protected]

  • 4 AALL MEDIA KIT 2020/2021 / WWW.AALLNET.ORG

    ADVERTISING OPPORTUNITIES AALL MEDIA KIT 2020/2021

    AALL Spectrum print + digital

    AALL’s bimonthly member magazine is designed to further professional development and education. The open-access digital version reaches beyond members.

    Law Library Journal print + digital

    AALL’s quarterly journal, published since 1908, includes scholarly articles on law, legal materials, and librarianship, as well as practice-oriented articles.

    AALL eNewsletter digital

    AALL’s monthly member newsletter includes brief news items and important reminders about upcoming events and deadlines; it boasts an average open rate of 38%.

    AALL Weekly eNewsletter digital

    Delivered every Monday except the third week of every month (when the monthly eNewsletter is sent), the AALL Weekly eNewsletter is a one-stop shop for AALL members, with an average open rate of 33%.

    KnowItAALL digital

    Delivered every weekday to members and subscribers, KnowItAALL highlights product news and other legal informa- tion topics; it boasts a click-through rate of 39%.

    AALLNET digital

    AALLNET had more than one million unique page views in 2019. Don’t miss out—there are only one homepage and two sitewide opportunities available each quarter.*

    Mailing Lists email + postal

    Get in touch with your target market with email and postal lists that are available for purchase for one-time use. Visit bit.ly/AALL-lists to order or for additional information.

    PUBLICATIONS, ECOMMUNICATIONS, AALLNET

    QUESTIONS

    Bill Spilman [email protected] 309.483.6467

    Preconference eUpdates digital

    Six monthly preconference newsletters include information about events, programs, and features to expect at the conference and tout the benefits of attendance.

    eDailies digital

    Sent each day of the conference, eDailies provide attendees with must-have information for the day ahead. For those unable to attend, the eDailies provide highlights.

    Conference Program print

    Distributed to 1,400+ attendees, the program lists educational programs, exhibitors, meetings, and events. Exhibitors who advertise in the program receive a highlighted listing.

    Additional Opportunities

    More advertising opportunities for AALL 2021—such as hotel key cards, floor clings, registration bag promo items, and more—will be announced soon.

    AALL ANNUAL MEETING & CONFERENCE

    *Sitewide does not include third-party integrations such as the job board.

  • 5 AALL MEDIA KIT 2020/2021 / WWW.AALLNET.ORG

    AALL SPECTRUM PRINT + DIGITAL AALL MEDIA KIT 2020/2021

    All AALL Spectrum print ads* are linked to the advertiser’s website in the following digital formats—flipbook and PDF.

    Vendor Voice - New sponsored content opportunity! Receive a three-page Q&A advertorial to be organized by AALL to showcase a new product of your choosing, directly to decision makers. AALL will work with vendors to organize the interview before the article is professionally designed though AALL’s designers. This is an exclusive opportunity! Only one vendor voice will be published per issue. Advertisers are limited to one vendor voice annually. $3,000

    NEW OPPORTUNITY

    BELLYBAND $5,000

    2-PAGE INSERT $3,000

    September/October COVID-19: Surviving & Evolving

    November/December Innovation

    January/February Leadership/Career Development

    March/April Education

    May/June Technology

    July/August Diversity, Inclusion & Recruitment

    EDITORIAL THEMES AD SPACE AND MATERIAL DEADLINES

    PRINT + DIGITAL RATES

    Volume 25 Space Close Material Due

    No. 1 September/October 2020 July 16 July 23

    No. 2 November/December September 10 September 17

    No. 3 January/February 2021 November 12 November 19

    No. 4 March/April January 21 January 28

    No. 5 May/June March 11 March 18

    No. 6 July/August** May 13 May 20

    All rates are per insertion and include 4/C and URL links in PDF and flipbook versions.

    *excluding bellybands

    **The July/August issue will have bonus on-site distribution at the 2021 AALL Annual Meeting & Conference.

    Premium Positions 1x 3x 6x 12x

    Full Page (pages 4-9) $2,175 $2,120 $2,060 $1,960

    Back Cover $2,635 $2,560 $2,480 $2,350

    Inside Front Cover $2,505 $2,435 $2,360 $2,240

    Inside Back Cover $2,375 $2,310 $2,240 $2,130

    Bellyband $5,000 $5,000 $5,000 $5,000

    Vendor Voice $3,000 $3,000 $3,000 $3,000

  • 6 AALL MEDIA KIT 2020/2021 / WWW.AALLNET.ORG

    PRINT + DIGITAL RATES, CONTINUED

    Standard Positions 1x 3x 6x 12x

    Full Page (after page 9) $2,045 $1,995 $1,940 $1,850

    2/3 Page $1,980 $1,930 $1,880 $1,795

    1/2 Page $1,585 $1,550 $1,515 $1,460

    1/3 Page $1,390 $1,365 $1,335 $1,290

    1/4 Page $1,325 $1,300 $1,275 $1,235

    All rates are per insertion and include 4/C and URL links in PDF and flipbook versions.

    REQUIREMENTS

    Files accepted in Mac-compatible digital format only. PDFs or JPGs preferred; CMYK only, all PMS/spot colors must be converted to CMYK by the advertiser; must be 300 dpi or higher; fonts must be embedded or con- verted to outlines. When submitting files, include URL for ad link.

    Please contact Mark Feldman at [email protected] with materials questions.

    SPECIFICATIONS

    Full Page with Bleed Live area: 7.625 x 10.125 inches Trim size: 8.375 x 10.875 inches Bleed size: 8.875 x 11.375 inches (.25-inch bleed on all four sides)

    Full Page, No Bleed 7.375 x 9.875 inches

    2/3 Page, No Bleed Vertical: 5.025 x 9.875 inches

    1/2 Page, No Bleed Horizontal: 7.375 x 4.75 inches Vertical: 3.8125 x 9.875 inches

    1/3 Page, No Bleed Vertical: 2.675 x 9.875 inches

    1/4 Page, No Bleed Vertical: 4.5278 x 4.5278 inches

    Bellyband Trim Size: 18.0625 x 5 inches Bleed: Allow at least 0.125 inches on each side.

    Flipbook-only ads are time specific, not issue specific, and can be purchased in two-month increments that correlate with the issues (e.g., January/February); the ads apply to all issues within a volume year for the purchased period of time. Material deadlines are the same as those for print.

    REQUIREMENTS

    Image files accepted in JPG or GIF formats only; must be in RGB; and must be no larger than 80k. When submitting files, include URL for ad link. Can include text, HTML, CSS, and JavaScript.

    FLIPBOOK-ONLY OPTIONS

    Flipbook Positions 1x 3x 6x

    Welcome Popup $750 $750 $750

    Skyscraper $750 $700 $675

    Small Skyscraper $300 $250 $225

    SPECIFICATIONS

    Welcome Popup Popup will display when the flipbook first loads. One opportunity available per two- month period.

    500 x 350 pixels

    Skyscrapers Ad will display to the left of the flipbook on all pages the end-user is viewing. One skyscraper or two column buttons are available per two-month period. Supported by the desktop version of the flipbook only.

    Skyscraper: 120 x 600 pixels Small Skyscraper: 120 x 240 pixels

    AALL MEDIA KIT 2020/2021

  • 7 AALL MEDIA KIT 2020/2021 / WWW.AALLNET.ORG

    LAW LIBRARY JOURNAL PRINT + DIGITAL AALL MEDIA KIT 2020/2021

    Published in winter, spring, summer, and fall—and distributed to subscribers—AALL’s journal features articles on significant develop-

    ments, trends, and other topics of interest to law

    librarians and legal information professionals.

    Law Library Journal print ads are linked to the

    advertiser’s website in the digital version.*

    AD SPACE AND MATERIAL DEADLINES

    Issue Space Close