www.sodic.com

Human Developments hu-man de-vel-op-ments [hyoo-muhn dĭ-věl’əp-mənts]: Environments in which people can develop their full potential and lead productive, creative lives in accord with their needs, interests and aspirations.

Human Developments

Welcome to theGreener Side

of Life

Picture a life of peace and inspiration, freedom andoptions. A life of your own choosing made up ofwhichever personal simple pleasures you dream of.Picture those simple pleasures. Picture Allegria, oneof Cairo’s premier high-end residential communities.

Where the balance is just rightbetween everything you need

and everything you want

A Hintof Serenity

Turn your back on the stressful sights and sounds that have defined Cairo's congested neighbourhoods. Escape the clamour of cars, the gridlocked tra�c, the stifling pollution and congested streets and enter a sanctuary designed to peel away the layers of daily stress. Journey into an enchanted, rejuvenating place where the air is healthy, the rhythm of life serene, and the quality of life a dream. Discover a place that's right at Cairo's doorstep, surrounded by a multitude of services, yet feels like a million miles away.

Here your passions haveroom to breathe

Recipes for aBalanced

Life

Walk out the door and you have a community pulsing with cosmopolitan energy. Unlimited choices from the tranquillity of the vast green spaces include parks, walkways, jogging tracks, the Greg Norman Signature 18-hole Golf Course, and the Allegria Club. Walk out the gates of Allegria and you have Westown: the bustling town centre that will include a comprehensive array of residential, commercial, recreational and leisure facilities.

A tranquil haven from thebustle of the city

An Ideal Placefor your

Dream House

Allegria is located to the west of Cairo-Alexandria Desert Road, eight kilometers from Smart Village. It is next to British International School in Cairo (BISC), Beverly Hills and the Designopolis retail complex for home furniture and accessories. Access to services, shopping and entertainment facilities will be available soon within Westown. In the mean time, hypermarkets, malls and medical facilities are nearby in Sixth of October City.

SODIC West Map

Step inside. You'll bepleasantly surprised

by what you find

BISC

Sheikh Zayed City

Smart Village

Toll Station

Juhayna Square

Sixth of October CityDahshour Road

Cairo-Alexandria Desert Road

Mehwar

Dandy MallCarrefour

Sales Centre

Beverly Hills

in DesignIngenuity

The finest designs and architecture capture Allegria’s vision of a healthier and happier lifestyle for all its residents. A selection of world-renowned architects and designers have brought their talents to create an award-winning master-plan, world class landscaping, and uniquely attractive villas and townhouses. Diverse yet harmonious architectural designs are o�ered by Michael Graves, Mark Mack, Arquitectonica, KCRG, Shahira H. Fahmy, Laithy Mekawy and Tamer Anani. They feature various housing types and sizes to suit everyone’s needs and o�er a broad range of choices. Design details of public spaces are created to establish a separate identity for each of the neighbourhoods. Each area is distinct from the other yet all blend together in elegant conformity and a common concept – ingenuity in design. Every element of Allegria has been created to encourage outdoor activity for the entire family.

Since 1964, Michael Graves, the world-famous American architect and designer, has been the creative mind behind more than 300 buildings worldwide. Michael Graves & Associates employs over 100 people in o�ces in Princeton, New Jersey and New York City, and has won over 180 awards for design excellence. They have worked on a host of prestigious projects including the Washington Courthouse, the Minneapolis Institute of Arts and the Trump International Hotel and Tower. Michael Graves is also one of the New York Five, a group of five New York City architects whose work appeared in a Museum of Modern Art exhibition in 1967 and the subsequent book Five Architects in 1972.

An aesthetic trendsetter who skilfully unites space and style, Graves brings his stellar talent and vision to Allegria’s villas. The units are designed to be both original and sensitive to residents’ tastes and their suburban surroundings. They are carefully devised with a spatial sequence that pleasantly blends indoor and outdoor spaces to take full advantage of Allegria’s extensive landscape.www.michaelgraves.com

Garden view of Michael Graves villa

New York City, New York, USAA perfect fusion of design

and vision

Arquitectonica is a post-modern architectural, interior design and planning firm, and is the creative mind behind many famous buildings including the Atlantis Condominium and the Westin Times Square in New York. It has won many esteemed awards including the AIA Test of Time Award and the AIA Award for Excellence in Architecture.

Arquitectonica is bringing the hallmarks of its distinctive style to Allegria, emphasising structures that are bold and graphic in form. Distinctively conceived for Allegria, the main design principle bases itself on shifting volumes and layers. Linear entrances extend throughout the houses, connecting the interior spaces to the exterior gardens. Every room houses large expanses of glass capturing light and o�ers views of the pool and garden areas. Roof terraces, double height foyers, and long rising open stairs add to the dramatic and progressive modernist appeal of the designs. Arquitectonica’s concept for Allegria is proof that neoteric designs can still be synonymous with comfort.www.arquitectonica.com

Mark Mack and his design team are recognised for thoughtful, elegant architecture that emphasises the integration of built form and environment. Clarity of form, simplicity of construction and an appreciation of tradition, climate, and materiality give Mack’s architecture a quality of timelessness.

Mark Mack’s reputation was established in the California Bay Area with a series of villas designed with former partner Andrew Batey (Batey & Mack) in the 1980’s. Newsweek magazine placed this work among the new wave of architecture that exhibits “a blunt beauty and classical dignity.” Mark Mack established his own firm MACK Architects in San Francisco in 1984, and moved his practice to Venice, California in 1993.www.markmack.com

Garden view of Mark Mack villaGarden view of Arquitectonica villa

Venice, California, USAMiami, Florida, USA

Cairo, Egypt

Kamel Consultants and Research Group (KCRG) is a medium-scale architectural firm providing a variety of unique services to its clients. KCRG is primarily specialised in educational, retail, residential, sports and leisure buildings. Besides design and technical support, KCRG provides detailed research, evaluation and assessment services to clients to help them identify their needs and set their priorities. The firm stresses on quality control and continuous monitoring of all processes involved since the start of a project until a post occupancy assessment is conducted.

Shahira H. Fahmy’s designs aim to establish balance between new spatial concepts and existing context in almost all aspects of urban design. Shahira is able to work on various levels: concept design, construction supervision and research-based designs. After working as an architect with the leading engineering firm in the Middle East, Dar El Handasah for over 3 years, she established her own private architectural practice: Shahira H. Fahmy Architects based in Cairo, Egypt, providing architecture, interior design and furniture design. She has taken part in milestone projects such as AUC’s new campus in New Cairo and her firm has won many awards since its founding. Most recently Shahira’s firm won the MIPIM Architectural Review Future Project Awards 2009 in the category of “Regeneration and Master Planning” for her work on SODIC and Solidere’s Westown Block 36, in Cairo, Egypt.www.sfahmy.com

View from Shahira Fahmy townhouseGarden view of KCRG villa

Cairo, Egypt

Cairo, Egypt

After spending several years working in Istanbul gaining experience in the conversion and restoration of buildings, Laithy Mekawy began his own private practice in 2006. The Laithy team is young, dynamic and creative, and enjoys the challenges that come with intricate and diverse projects. Their work ranges from architectural design and planning to the conversion of old structures such as their work in Istanbul, Turkey; there, Laithy worked on building new residential compounds, and restoring and transforming old buildings in the capital into updated and modernised lofts. In Egypt the firm is working on a diverse number of projects ranging from a resort and shopping district on Egypt’s North Coast, to residential villas in Sharm El Sheikh.

Tamer Anani is an architect who believes in creating environments that enhance positive energy and spiritual well being. His central concerns involve a combination of practice, teaching and research.

Tamer Anani began his career with the Egyptian architectural firm, Farouk El-Gohary (FG Architects), working on several projects throughout Egypt and the Middle East including Luxor Airport, Ministry of Finance Towers and Mubarak City for Education. Tamer completed his graduate studies and earned a Masters Degree in Construction Engineering with honours at The American University in Cairo. In 2004, he set up his own practice and founded XIN STUDIO 8 in Cairo that encompasses all fields of design, ranging from urban scale all the way through to products, interiors and furniture. He is currently SODIC’s very own in-house Director of Architecture and Landscape for Eastown and Westown.

Garden view of Tamer Anani townhouseGarden view of Laithy Mekawy townhouse

Cairo, Egypt

An Award WinningDevelopment

Allegria is a world-class award-winning development. In 2007 EDAW, a global leader in the fields of landscape architecture, urban design and environmental planning, received an award for its Allegria master-plan from the American Society of Landscape Architects (ASLA). EDAW brings Allegria’s contemporary, asymmetrical master-plan and landscaping to life, with another potentially award-winning feat.

In 2008 Allegria won two CNBC Arabian Property Awards in the categories of Best Golf Development in Egypt and Best Development in Egypt. Additionally, Allegria was awarded the CNBC Arabian Property Award 2009 for best architecture in Egypt.

Merit Award Un-Built Works

Presented to Edaw, Inc. and SODIC

For Allegria Master Plan Cairo, Egypt2007 Professional

Awards

AMERICAN SOCIETY OF LANDSCAPE

ARCHITECTS

NEW YORK CHAPTER

cnbcarabia.com

Designing a better futurefor your whole family

Allegria is a stone throw away from the BritishInternational School of Cairo (BISC)

Stridesin the Right

Direction

Every element of Allegria’s design was conceived with your family in mind. The project’s very location to the west of Cairo ensures that it has the benefit of fresh air blowing in from the Mediterranean and Western Desert, while extensive green areas and sports facilities allow you and your kids to develop a healthy outdoor and fitness oriented lifestyle. Allegria is gated with pedestrian and cycle paths peppered throughout it, separated from car tra�c to give you peace of mind while your children enjoy their freedom and independence. The area is home to no less than three schools, including the prestigious British International School in Cairo (BISC), just a short walk away, in addition to The German School of Beverly Hills and New Vision International School both located in SODIC West.

A GREG NORMAN SIGNATURE COURSE

Signature Golf Course in your Front Yard

The World’s LeadingGolf Management

Company

A

The Allegria Golf Course,Sheikh Zayed, Egypt.

Troon Golf, the world’s leading luxury brand golf management company will be managing ‘The Allegria’ golf course and the Clubhouse at Allegria. Troon Golf is headquartered in Scottsdale, Arizona and manages over 200 golf courses and their accompanying services in 31 states, and 31 countries with international o�ces in Japan, Australia, UAE and Switzerland. With its dedication to quality and service, Troon Golf is by far the world’s largest golf operator.www.troongolf.com

Even golf courses have a seal of approval or a mark promoting their quality; in this case, a signature from an exceptional golfer after whom the course is named, thus verifying its high standards. So it was with great pride that our golf course named ‘The Allegria’ was designed as a signature course – the first of its kind in Egypt – by legendary golfer, Greg Norman. Norman spent 331 weeks as the world’s no. 1 golfer in the 1980’s and 1990’s, earning himself the nickname of “The Great White Shark.” He recently demonstrated his skill after finishing tied for third place at the 2008 British Open.

In 1987, his company, Greg Norman Golf Course Design (GNGCD) was established, becoming one of the world’s premier signature golf course design firms, and is proudly the designer of the stunning 18-hole golf course situated at the heart of Allegria.

Streams, rock features, vegetation and undulating topography are the natural elements implemented in the design of ‘The Allegria.’ Innovative methods are constantly sought to utilise the greatest number of trees on a site, rather than eliminate them.

In line with Allegria’s philosophy of a happy, integrated neighbourhood, ‘The Allegria’ golf course is designed to be a natural extension of the overall community. It blends in and is harmonious with the overall shapes, colours and intricate nuances of Allegria.

“We are extremely excited about the progress of the Allegria golf course. The course has all the outstanding characteristics that make it a really unique golf course, truly beyond anything in the region”. Jason Scott-McCoy, Senior Vice President, Greg Norman Golf Design.www.shark.com

by Troon Golf

RetreatYour Own Personal

When it opens in 2015, The Allegria Club, Golf, Sports and Spa, built on a vantage point in the heart of Allegria with breathtaking views overlooking the 18-hole Greg Norman signature golf course, will bring luxury and community life to Allegria.

The Allegria Club will bring you a choice of pleasures, whether a destination for sports and fitness activities, fine dining or a place for attending banquets and parties. The Allegria Club, Restaurant and Spa will be a luxury destination of international standards where Allegria homeowners can interact as a community, truly enjoying these simple pleasures. Close to your home, this community centre will offer state of the art facilities and services, including:

With all this and more just on your doorstep, there will be no need to jolt yourself back into the real world when you leave. After all, the comfort of your home is just a few minutes away.

• Tennis courts• Squash courts• Soccer quanta courts• Gym• Childrens Playground

• Clubhouse• Restaurant, Bar and Terrace• Large heated leisure pool • Covered heated lap pool • World-class Spa

Master-planningand Consultancy

We chose to work with Egyptian Consulting House (ECH) because of their strong track record since they began in 1976. In just over two decades of continuous work, ECH has firmly positioned itself as one of the top architecture and engineering firms in the country, and enjoys a growing presence across the Middle East.

EDAW is consistently ranked among the world’s leading design firms, and boasts hundreds of client and industry awards. We knew we had made the right choice in working with them as they have proven over the course of their history that they have always embraced a philosophy that values the relationship between people and their environment. EDAW’s work entails programming, planning, designing and implementing all types of urban spaces and streetscapes, transit corridors, plazas and waterfronts in urban settings.

Over the past 24 years, SHAKER Consultancy Group (SCG) has set a record of success in cooperation with reputable international contractors and consultants. Their long list of prestigious projects demonstrating their reputation for excellence, specialisation and professional expertise were just some of the reasons we chose to work with them.

Landscaping Irrigation

Ranking among the world’s leading design firms and boasting hundreds of client and industry awards EDAW were also chosen for our landscaping in addition to our master-planning. Believing in context and in letting the nature and culture of a site influence design ideas, they carry the responsibility of knowing the ecology of a site and its surroundings, understanding its traditions and materials, and combining them in ways that extend use and lifetime.

SODIC has commissioned several known local and international designers such as EDAW, Argos and Sites International to develop the landscape design in Allegira, .

A privately held company founded in 1933, Rain Bird Corporation is our chosen irrigation company and the leading manufacturer and provider of irrigation products and services. Since its beginnings, Rain Bird o�ered the industry’s broadest range of irrigation products for golf courses, sports arenas, commercial developments and homes in more than 130 countries around the world. Today, Rain Bird o�ers over 4,000 irrigation products and services.

In our e�ort to maximise e�ciency and deliver the highest standards in the design and construction phases of our projects, we have taken on both the project & construction management functions internally for the past two years. Our teams comprise of dedicated professionals that closely manage the daily project routine, monitor, identify and mitigate project risks early on in the process ensuring timely delivery of our high quality products. We believe that such in-house management functions create higher ownership and commitment levels and are therefore essential in successful project delivery as a value we bring to our customers.

ProjectManagement

The ConnectedHome

A modern family's needs will keep pace with technology. That's why your home has already been connected to an FTTH (Fiber-optics To The Home) network. Link One Telecom have already started operating this network and are currently providing Triple Play services to the homeowners, giving the benefit of having one network in your home for TV, internet and telephone.

This network enables you to always bring the most up to date technology into your home, making it “future-proof”. From the day you move in, you'll enjoy access to high-speed internet, top-end IP telephone services and high-definition IP TV. You will also have the choice of adding extra features and options such as video surveillance, movies on demand, interactive gaming and video conferencing.

Enhancing your home with new technology is as easy as can be. The network was put in place when Allegria was built, making it quick and simple to link up to future technology.

For more information please visit www.linkone.net or call on 0120 141 1835.

Buzzof a Charming

The

Urban LifeBringing together the fundamentals of residential, social and commercial life in one single modern community, SODIC West is an Egyptian destination like no other. A vibrant, spacious community where one can live, work and enjoy themselves in comfort. SODIC West provides all the amenities of downtown living without the hassle and the stress that comes with it. SODIC West is accessible from both the Cairo-Alexandria Desert Road (at km. 38) as well as the Dahshour Road. Westown, SODIC West’s vibrant downtown will act as the heart of the city. SODIC West o�ers a range of residential, commercial and retail products to cater to Egyptians' growing needs and aspirations. Indulgence is just a short

walk away - Westown

SODICAboutCONTACTS

At SODIC we want to transform the way people live and work. It’s a big ambition, but by continually challenging ourselves and established practices, we believe we can make a real di�erence. We are at the forefront of delivering well planned, sustainable and innovative cities and developments that fulfil people’s desires for a better life.

There are di�erent ways you can get in touch with us:Call us on (+202) 3857-3939 or 16220

Visit our websites:www.allegriacairo.com or www.sodic.com

For Sales and Customer Services, please e-mail:sales@sodic.com

For General Information and inquiries please e-mail:info@sodic.com

Or call or drop by one of our Sales Centres;Sheikh Zayed Sales Centre:Km. 38Cairo-Alexandria Desert Road, Sheikh Zayed City, GizaTel: (+202) 3857 1391 / (+202) 3857 1395

Zamalek Sales Centre:3 Abo El-Feda st., Abo El Feda Commercial Tower, ZamalekTel: (+202) 2737 6010 / (+202) 2737 6019

Heliopolis Sales Centre:46 El Thawra st., New CairoTel: (+202) 2290 3491 / (+202) 2290 3597 / (+202) 2290 4394

Human Developments

HAVE A GREAT DAY

www.sodic.com