140 twitter marketing tips for 2013
Post on 08-Sep-2014
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@DavidSpinks If you're not seeing results, it's probably not twitter's fault, it's how you're using it. That's ok. Reevaluate why you're there and apply.
#1
@divinewrite Help people.
#2
@calamity7373 Create a dialogue with your followers, don't just push promotions about your brand in their face.
#3
Twitter about how you’re promoting your business, or how you’re getting paid, give followers something they can use! @DunnMich
#4
Don't just talk about your product, talk about your area of expertise. And the key talk - have a dialog with your customers or potential customers.
#6#5
Be the first to share. Get an RSS feed of topical news for your industry and post a link as soon as breaking news hits the search engines.
#6
@UTFCU - From reports I've seen, we're the first credit union to use Twitter. We promote rates, products, special events.
#7
Have you written a lot? Tweet the titles of all articles you have written, and each URL, so your followers can easily find them - @BeerFoxTM
#8
Twitter is a conversation. Take some time to listen to what is going on and respond, don't just talk at people. @virtualewit
#9
From @hatmandu: don't just use auto-follow tools to spam legions of people - instead, create individual conversations
#10
Use Twitter as way to grow your networks on other social media channels. It can be the hub of your social media wheel, each channel a spoke
#11
Marketing is about promoting what your expertise is & how that is advantageous to someone else. Now get to tweeting that!
#12
Twitter is not a scripted dialog. It is an open conversation between you, your followers and your potential followers. @followthecolson
#13
We all got to learn somehow! Just so much to learn, and so many followers.
#15
#14
If someone you know has good news (e.g., been promoted), but is too modest to Tweet about it, you might consider Tweeting about it yourself. @appellatelaw
#15
@bradjward - Don't get caught up in the numbers game. 100 relevant followers on Twitter is worth more than 1000 followers any day of the week.
#17
#16
@makingcjc - learn how to RT (re-tweet) it not only helps you stay active, but let's people know what your interested in.
#18
#17
"Retweet" is a powerful tool on Twitter; helps to build your brand, following, trust & seen as an expert in your field - @mayhemstudios
#19
#18
Twitter is as good as the people you follow - @lookwebdesign
#19
@mooshinindy - Be yourself on twitter. People will either love you or hate you for it but at least it's you.
#3#20
@sarahebuckner: It drives me crazy when people don't post for a few hours, then post 9 times in a row. If they do that a lot, I unfollow.
#21
@KristieKreation - Don't just retweet, post links and post quotes!! Make sure you carry on conversations so others know a little about you.
#22
@TimPiazza: When you trend, trying to follow your brand is like riding in the front of a roller coaster. Every moment thrills and scares.
#23
#23
@watsonk2 - Tweet 80% content your readers will find helpful and 20% self promotion. A good mix will get you farther than 100% promotion.
#24
#24
@Arsene333: Before you click send ask yourself "Would I follow this person solely based on this one tweet?" If yes, clink send.
#25
#25
Find the perfect balance between the quantity of your tweet versus the quality.
#26
#26
Make sure you're able to talk to the people who follow you. Make sure your on when their own, and free to chat.
#27
#27
If business has taught you anything is that you have to pick a content niche. Apply that to Twitter.
#28
#28
DON'T BE STUCK UP! Talk to the people who took time to mention you, follow you, and/or DM you.
#29
#29
@SandyDfromNJ - Twitter is a great place to clarify your vision, mission & message. Are you being Re-Tweeted?
#30
#30
Like in Shakespeare the more interesting characters are rounded, not flat or static. So be well rounded (or appear to be).
#31
#31
First- Get followers. Second- Keep followers. Sounds easy right? It's actually not. It takes patience and hard work.
#32
#32
@Arsene333: Think of Twitter as your own public relations campaign.
#33
#33
You are the brand!!! Nothing else. You're selling yourself as a person, your company and showing that you are worthy of being followed.
#34
#34
Be human. Don’t be the person who only talks about their product/service. Interact w/ peoplel (RT, DM, etc) on a personal level.
#35
#35
Don't be all over the place. Be known as the go to page for a topic, and as a reliable source for information on that topic.
#36
#36
@jennielees - Pay it forward - giving is as good as getting, and social capital is invaluable. It's not all about you any more.
#37
#37
Twitter can be a powerful tool for customer service. Listen, monitor and respond.
#38
#38
@Alonis - DO NOT PUSH YOUR PRODUCT. There, in 26 characters.
#39
#39
@azvibe - Don't use twitter if all you're going to do is promote the latest and greatest or ask for help for your business. Be yourself!!
#40
#40
@KevinEikenberry - The 3 Twitter Marketing P's To use twitter effectively, be provocative, provide value, and most of all, be personable
#41
#41
Remember that Twitter is about communicating, not marketing. Focus on adding value to the conversation, not selling something to someone
#42
#42
@Chadrichards - identify, engage, respond, repeat ;)
#43
#43
@JillHarding - Simply be genuine and share useful information as in time it will come back to you.
#44
#44
@ExactTarget – People don’t buy from logos. People buy from people. Your social media engagement should reflect that.
#45
If you murder someone, don’t Tweet about it. Bad for the brand - @brianspaeth
#46
#46
Broadcasting is great for TV. Not for Twitter. Participation is a two-way street. Get to know your groups and they will get to know you - @chuckgose
#47
#47
Focus on building conversations and relationships and the followers will come - @roundpeg
#48
#48
Utilize lists to keep followers organized and segmented. It helps.
#49
Build relationships. Share ideas and info with people who have similar interests and then meet them offline @gioias
#50
#50
If you decide to use Twitter to communicate, build a strategy and deliver value to your followers.
#51
Listen. Listen. Listen. And engage in conversations. Do not spam.
#52
#52
Understand your business purposes for spending time and energy on Twitter - @whalehunters
#53
#53
Twitter is a great equalizer. CEOs, gurus, and regular joes all have to make the best of 140 characters - @karamartens
#54
#54
Be mindful that your horse precedes your cart. Relationships are key - @fleurdeleigh
#55
#55
BROADCASTING is one thing. LISTENING is a major thing and REACTING is the real thing - @gambitfauri
#56
#56
Do not create another data silo. Connect to a CRM - @happenbetter
#57
Content is queen. Context is king. - @taskwum
#58
#58
Putting a real name and face on your identity allows customers to associate with your brand on a personal level
#59
Employ a content lure strategy. You point users to help content in exchange for influence.
#60
#60
@jecates - Following thousands of people hoping to get their attention is more likely to get you blocked than followed
#61
#61
Feed your company’s blog to Twitter and drive referral traffic.
#62
With every tweet you’re either giving people a reason to retweet or you’re giving them a reason to unfollow - @claymabbitt
#63
#63
@augie_malson - develop/build relationships with your (potential followers) Use a background image that connects to your other sites.
#64
#64
Listen think then react. Don’t tweet just because. Many following doesn’t mean you are a “super star” - @greenphare
#65
@unmarketing - Twitter is a conversation about your business/industry whether you're there or not. Your choice.
#66
#66
I might be crazy enough to believe Twitter can lead Social Awareness movements. Lead people to involvement - @BeTheLink
#67
#67
If you can’t have a vested, genuine interest in your followers then you are in the wrong business - @PhillipM
#68
#68
Share partner and customer content. It will add to your brand and create a community of influencers to support you.
#69
#69
Build relationships through interaction and remember quality of content over quantity will get you the right followers - @yougonetwork
#70
#70
@unmarketing - Take 5 min daily to reply/retweet others, nothing about you. Engage, interact, build.
#71
#71
Twitter works best when integrated. Use it to supplement blogging, email, mobile, and other social media efforts.
#72
#72
Put yourself in your customers shoes then respond how you’d expect to be treated - @dawndevirgilio
#73
If you expect people to RT your post leave 20 -25 characters for convenient RTs! - @chrisfyvie
#74
#74
Watch, learn, and listen – then jump on in. You can’t understand social media until you use it. @VisitFingerLake
#75
Do not put all of your (social media) eggs in one basket - @pmhub
#76
Twitter marketing is cheap, easy, and effective. If you can’t do it alone get some help.
#77
#77
All tweets are read – not just your branding or marketing ones. Be careful what you tweet!- @krisplantrich
#78
#78
@LindsayManfredi - Twitter should be about relationship building and trust. Use it wisely and people will get that. Please don't try to sell to me.
#79
Great way to establish thought-leadership and drive visibility to your owned online assets – Karen Swim
#80
@coffee_online - If it smells of marketing then you're going to convince no-one. That includes spraying fake camouflage scent to cover your tracks
#81
@socialjulie - Good marketers can focus on intricacies with a short lens and can then strategize with a long lens and with a strong ROI filter
#82
#82
Setup alerts for brand mentions and keywords in your industry to monitor conversations and respond when appropriate. – Steven Shattuck
#83
@AlaneAnderson - Don't be the JERK at the party that just wants to sell something.
#84
#84
If all of your links point back to you, chances are I am going to ignore you - @makeseriously
#85
Speak simple. Share Your passion. RT the best words of others - @MacksMind
#86
#86
Building communities that will be sticky takes longer than a few tweets – tweet early and tweet often.
#87
#87
Twitter is a great resource for gathering targeted information in specific areas of interest. – Martin Webb
#88
@jacobm - Promote your twitter name, I have a link to my twitter profile in my email signature, on my business cards, and at the end of all of my posts.
#89
Be authentic. No seriously, be authentic. - @dawndevirgilio
#90
Make friends with your followers and tweet then as you’d like them to tweet you - @Aislinnye
#91
#91
Don’t think Twitter can’t be useful for something. You can sell, broadcast, activate, converse, and share. @JasonFalls
#92
#92
Create lists to monitor competition and customers - @willhardison
#93
Tweet funny stuff in funique (fun+unique) ways. Funky ways works too. Funquee - @briancarter
#94
#94
Be shockingly honest. Usually at least one person connects with that.
#95
Always remember you were a beginner once too @sarahrobinson
#96
#96
Interaction is key and what social media is all about. Customers love when a company takes the time to respond to their tweets. – Scott Tolin, Lisaann Dupont and Phillip Martinez
#97
Don’t answer “What Are You Doing? Instead: Reply, Retweet, and Respect (by following back those who follow you - @authorlisalogan
#98
#98
@jennypratt - Be Bold. Have an opinion. Talk to strangers and have fun!
#99
Twitter bios rule. If say something interesting about yourself in 140 characters imagine what you can do with stuff you really care about? @jennypratt
#100#100
Follow people outside your niche. I’ve read books I would have never known existed all from random tweets.
#101#101
Honestly, I really don’t care what you have for lunch. But I do care to know about the light moment you created @jennypratt
#102
Understand your audience and what they respond to. Important to customize your message. - @mchouston22
#103
When tweeting, you don't need to make it all about you.
#104
Staying on message in Twitter is dangerous. Learn to adapt and listen to what they are telling about your service/product
#105#105
@askfrasco - Twitter is a give and take relationship, you have to contribute yourself in order to have others contribute to you.
#106#106
It's called a "social network" for a reason. Build your network online as you would in real time | you don't have 2 to like every - @homestarstaging
#107
#107
@tiffsilverberg– Be real. Get to know your customer base. Be generous. Offer help! No walls.
#108
Use Twitter as a distribution channel to push people to a landing page for email acquisition.
#109#109
Provide value and they will watch for more...
#110
#110
@tonymarshall - Remember that it's called "tweeting," not "squawking."
#111
#111
Manual good. Automatic bad. It is okay to schedule tweets but don’t automate anything. – MediaBistro
#112
Remember 140 characters. It is the essence of Twitter.
#113
@socialjulie - Marketing on Twitter is really a stripped down type of marketing. It's authentic communication; no other approach will work.
#114
#114
@bradpiercephd - "If you make people think they’re thinking, they’ll love you"
#115#115
@smquaseb - Twitter is an ongoing conversation you participate in. It isn't about how much info you can shove out, it is about communicating.
#116#116
Engage. Constantly.
#117
Allow your employees to become an authority in their specific skill set. Trust them.
#118
@blakenquist Don't talk AT people. Talk TO people. (or Don't broadcast. Engage.)
#119
@JustShireen- Talk. Interact. Respond. It should be a conversation, not a sales pitch.
#119
#120
It’s a great platform to reinforce your brand by posting interesting content that could be useful to your followers. – Martin Webb
#120
#121
@LisaMarieDias - Keep in mind; even if you don’t have a fleet of followers, by tweeting, you are sending info out into the larger worldwide web.
#121#122
@hendrylee - Experience has told us that early adopters to a marketing technology that works is going to give an unfair advantage over others who come in much later.
#122
#123
@jacobm- Follow people YOU think are interesting, don’t just follow folks because everyone else is.
#123
#124
@joshmiles- Want to recruit your employees or coworkers to Tweet? First take a minute (in person) to explain what to do and why they should.
#124
#125
Don’t be intimated. Twitter’s learning curve can be a little steep at first but it essentially boils down to three things which you’ve been doing all of your life: reading, writing and sharing. – MediaBistro
#126
@OnRamp101- Don’t be a stranger. Say hi on the weekends. Tweet in the evening. Bring a bit of your self, even if you’re using it primarily for business connections and learning.
#126
#127
@screationz - First and foremost, you need to know the difference between posting often and spamming.
#128
Remember balance between sharing sales, product, brand and customer service information to your followers.
#129
@FranchiseKing suggests tweeting one of your recent press releases or blog posts daily, mixed in with other links to useful and relevant articles and blog postings.
#130
@MoxieMarketing - creating a strategy before jumping into Twitter. What do you want to accomplish? Who do you want to reach?
#130#131
@timage - T.W.E.E.T: "Timely, Worth reading, Educational, Entertaining, and Tweople-connecting."
#131#132
@JonBacon - create real conversations, and remembering that everything you do on Twitter represents your brand.
#132
#133
@searchguru -note that best way to get retweeted is to post content that has value, such as useful blog post.
#133
#134
Fill out your bio. It’s OK to be witty, but not at the expense of clarity. Leave the abstract, wacky bios for celebrities, attention-seekers and good, old fashioned weirdos. - MediaBistro
#135
Utilize shortened URLs for easy sharing and tracking!
#136
@MichaelHartzell - create a unique landing page to link to from your Twitter profile with a greeting and introduction that is a "secret page" only for your Twitter followers.
#137#137
@JoeManna - note the importance of commitment, and recommends spending at least a half hour per day discovering and Tweeting.
#138#138
@StaciJShelton - following people who retweet your content in order to build relationships with people who value what you share.
#139#139
@DellOutlet - The shorter and more direct your message is, the more successful you're going to be.
#140
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