twitter tips ebook

8/2/2019 Twitter Tips eBook

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1 7 S T E P S F O R U S I N G T W I T T E R F O R B U S I N E S S


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2 7 S TE PS FOR US IN G TWITTE R FOR B US IN E S S

Welcome 3

Twitterb By the Numbers 4

Twitter Lingo 5

Anatomy o a Twitter Page 6

7 Steps or Using Twitter or Business

Step 1: Start Out on the Right Foot Set Up Your Account and Pick a Goal 7

Step 2:weet Like a Pro Know What, When and How to weet 9

Step 3:Build Your Network Follow Others and Gain Followers 13

Step 4:Search witter rack Your Brand, Industry and Competitors 15

Step 5: Harness Lists Segment Users into Meaningul Groups 17

Step 6: Connect witter to Your Website and Other Social Media 19

Step 7: Kick It Up a Notch Use ime-Saving witter ools 21

Case Studies

Riggins Construction Santa Ana, Caliornia 23

Naden/Lean LLC, CPAs and Business Consultants Baltimore, Maryland 25

Dr. Cynthia Haines St. Louis, Missouri 26

CityVet Dallas, exas 27

Kooky Canuck Restaurant Memphis, ennessee 28

Advice rom Experts in 140 Characters or Less 29

Next Steps 30

Copyright 2011 Deluxe Enterprise Operations, Inc. All Rights Reserved.

Feel ree to share this eBook or publish excerpts rom it, but please link back to deluxerev.comor attribution.

Disclaimer: Twitter is a registered trademark o Twitter, Inc.

Contents

Tweet this eBook!
http://deluxerev.com/http://deluxerev.com/http://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://deluxerev.com/


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52%Twitter users who ollowbrands and companieson the platorm

26%Twitter users who havecomplained about abrand on Twitter

58%Twitter users who havepraised a brand on TwitterSOURCE: ECONSULTANCY,

TOP 5 REASONS PEOPLE SAY THEY USE TWITTER

. To ollow amous people

. To ollow news

3. To connect with riends and amily

. To connect with new riends and people o similar interests

5. To express opinions and make their voice heard

TOP 5 REASONS PEOPLE SAY THEY FOLLOW BRANDS

. To keep inormed o the latest deals, discounts and oers

. To keep up to date with the latest brand news

3. Because theyre ans o the company

. Because the brand tweets interesting/relevant content

5. Because theyre current customersSOURCE: ECONSULTANCY,

95%Twitter users with

mobile phones halo whom access theservice via their hand-held devicesSOURCE: PEW RESEARCH CENTER

25 to 34Ages o largest group on

Twitter making up athird o monthly users

SOURCE:EDISONRESEARCH,

100 millionActive Twitter users worldwide

250 millionTweets sent per day

SOURCE: TWITTER, SEPT. AND OCT.

Twitter By The Numbers

Tweet this eBook!
http://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email 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protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email 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protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email 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protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspx


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#: Also called a hashtag,symbol used to denote a

keyword or subject. Hashtagsmake it easier to nd yourtweets in searches. Seewitters guide What AreHashtags?

@: Used beore someonesusername to direct a tweet tothem. For example, @jo-eschmoe. By using the @ sign,you ensure your tweet will be

displayed or the other personto see. Can be used at the be-ginning or middle o a tweet.Also called an at mention.

Blocking: Preventing someonerom sending tweets to you.

Direct Message DM:Private message that cant be

viewed by anyone else.

Favorite: A way to mark aavorite tweet by clicking astar or Favorite link so itseasier to nd and the sendercan see its a avorite o yours.

FF: Short or Follow Fri-day; many witter userssend tweets to their ollowerson Fridays suggesting other

people to ollow. Tese tweetsusually include the hashtag#FF.

Follow: Te act o signing upto see a persons tweets in yourwitter stream.

Follower: Someone ollowingyour tweets.

Handle: Your username. Eachone is unique.

Lists: Groups o witter con-tacts that can be organized byindustry, geography, etc. I youare placed on a persons list,you have been listed.

OH: Standard abbreviation oroverheard, most oen pre-cedes a tweet about somethingsomeone overheard in a publicplace.

Over Capacity: Te errorscreen users see when the site ishaving trouble keeping up withtrac. Te page eatures a car-toon whale, which witter usershave dubbed the ail whale.

Retweet: Te act o resending atweet that you liked to everyonein your network. Can be usedas a noun, as in, Can I get aretweet? Oen abbreviated R.

Trending topic: A top wordor subject being tweeted; wit-ter lists trending topics in thetrends section on the right-hand side o the page.

Tweet: A message or updateup to 140 characters long. Alsoused as a verb, as in the act osending a tweet.

Unollow: o cease ollowinganother witter user whosetweets no longer show up onyour homepage timeline.

For more denitions,seeTwitters glossary.

Twitter Lingo

Tweet this eBook!
http://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://support.twitter.com/articles/49309-what-are-hashtags-symbolshttp://support.twitter.com/articles/49309-what-are-hashtags-symbolshttp://support.twitter.com/articles/166337-the-twitter-glossaryhttp://support.twitter.com/articles/166337-the-twitter-glossaryhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://support.twitter.com/articles/166337-the-twitter-glossaryhttp://support.twitter.com/articles/166337-the-twitter-glossaryhttp://support.twitter.com/articles/49309-what-are-hashtags-symbolshttp://support.twitter.com/articles/49309-what-are-hashtags-symbols


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Anatomy o a Twitter Page

Type a username

or term here

to search

View prole

or edit your

settings

Click Twitter

logo to

return home

Use tabs to see

@mentions, RTs,

searches and lists

Click to see direct messages

youve sent or received, or to

send a new direct message

Type status

update here

Click or the

latest tweets

Running listo tweets by

people you

ollow

Twitter page navigation: I you

need something rom Twitter,

youll nd the links here.

Your tweet

count, and

your latest

tweet

Number o

people you

ollow and

who ollow

you, plus

latest added

Twitter

suggests

people you

might want

to ollow

The top

topics in

your area

Tweet this eBook!
http://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email 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First things rst. o get started on wit-ter, you need an account. It also helpsto begin with a goal, even a looselydened one.

You may not be sure how oen you

want to tweet, but securing an accountearly on can be a good idea. Uniquewitter usernames are available on arst-come, rst-served basis, so some-one could easily snag the one you want.

SIGN UP AT TWITTER.COM

witter doesnt dierentiate between business and personalaccounts.

CHOOSING A TWITTERBUSINESS GOAL

Twitter can help with your busi-

ness goals. Start with one goal.

You can always mix it up later.

n Branding: Claim ownership o

your brand name. Identiy andengage brand advocates.n Customer Service: Respond

to questions or complaints in

real time.n Public Relations: Friend

journalists or bloggers in your

area or industry. Share resources

and articles.n Sales: Oer specials and cou-

pons. Promote new products or

services.nMarketing: Become a

resource: Share tips, links or

other helpul content. Gather

testimonials.nResearch: Monitor what your

customers or competitors are

doing. Poll others about new

ideas, products or services.

Search or buzz on keywords

relevant to your business.nNetwork: Follow industry

peers. Make connections who

can help troubleshoot problems

or answer your questions.

TOP 5 WAYS

COMPANIES USE TWIT TER

. Publicizing new content

. Marketing

3. Brand monitoring

. Gathering customer eedback

5. Customer service

SOURCE: ECONSULTANCY,

SELECT A USERNAME (AKA HANDLE)

uKeep it simple

Te ideal username is short, easy to remember and easy to spell.

u Stick to whats logical

For personal and corporate branding, its best to choose ausername as close to your real name as possible.

START ON THE RIGHT FOOTSet up your account and pick a goal

Tweet this eBook!
http://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://www.twitter.com/http://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://www.twitter.com/


8/30


uWhat i your name is taken?

n Get creative. Consider variations that touch on your per-sonality, incorporate your industry or include a mean-ingul verb. Example: eatatsues.

n Nicknames, initials or abbreviations are OK.

n Add a city or state. Example: suesdinerXn You can also use a number or underscore mark, though

such names tend to look less proessional, are harder toremember and are likelier to be misspelled. Example:joeschmoe59 or joe_schmoe.

n I you think someone is intentionally hijacking yourtrademark or impersonating your business, report the

violation toTwitter support.

NOTE: Ater you secure a username, Twitter prompts you to start ollow-

ing people, brands or topics right away. It also asks you to search or your

contacts on other accounts, such as LinkedIn or Yahoo!, to nd riends onTwitter. But it may be best to fesh out your prole some and start tweeting

a little rst, so people dont mistake you or a spammer.

UPLOAD A PICTURE OF YOURSELF

OR YOUR COMPANY LOGO

Tis is an important step. A picture humanizesyour tweets and helps people instantly identiyyou. (Without a prole pic, youll look like anegghead by deault!) You can always changeyour image later by going to Prole at the top

o your witter homepage and clicking on Edit your prole.

FILL OUT YOUR PROFILE

While in the Edit your prole section, ll out your prole ascompletely as possible. Add your location, personal or companyname, a link to a website and a short bio o yoursel or company(up to 160 characters). Use your bio to incorporate keywords thatidentiy your business or what you want to be known or. All othat inormation appears in your public prole and search engineresults, so it plays a big role in how searchers nd you on witter.

CUSTOMIZE YOUR TWITTER BACKGROUND

o add branding elements, change the colors o your witterpage or upload a background image that tiles or extends acrossthe entire page. In your settings, click on the Design tab. Cus-tom background images are typically 1280-by-1024, 1600-by-1200 or 2048-by-1600 pixels.

WHEN MULTIPLE ACCOUNTS

OR TWEETERS MAKES SENSE

Single Twitter accounts are

adequate or many small busi-

nesses, says Hollis Thomases,

author oTwitter Marketing: AnHour a Day. They are less work,

and keep your audience central-

ized. But multiple accounts can

make sense or:

n Individuals who want to keep

business and personal interac-

tions separate, or segment the

types o ino they share.

n Companies that want to seg-

regate social media by depart-

ment e.g., customer service,

geography or revenue stream.

n Businesses that want to

encourage a company-wide

Twitter marketing approach.

TIPS FOR MULTIPLEACCOUNTS OR TWEETERS

n Consider Twitter handles

with a common base name

You can use the companys

name plus the individuals

name, such as bobatsuesdiner.

n Share a common look and

eel Use a common logo and

background or take prole pics

against a common background.

n Pick usernames or divi-

sions or dierent geographies

served Example: @suesdiner-

bakery or @suesdinernyc. This

keeps clients in contact with the

people who directly help them.

n Create posting guidelines

Drat a basic policy or whats

appropriate to tweet about

personally or on behal o thebusiness. Prepare responses to

common questions, negative

comments or crisis situations.

Check out sample policies at

socialmediagovernance.comor

socialmedia.policytool.net.

Tweet this eBook!
http://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttps://support.twitter.com/http://socialmediagovernance.com/http://socialmedia.policytool.net/http://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://socialmedia.policytool.net/http://socialmediagovernance.com/https://support.twitter.com/


9/30


TWEET LIKE A PROKnow what, when and how to tweet

Aer youve set up an account, its time to start tweeting. Youcan share text, links and multimedia. witter also has its ownlingo. In this step, well review @ mentions, hashtags, directmessages and retweets and oer additional ideas or what andwhen to tweet.

HOW TO TWEET

uUsing the @ symbolWhenever you tweet someones username preceded by [email protected] symbol, thats called an at mention. Whether or not theyollow you, its a way o making your tweet show up on theirwitter page.

Examples:

nAddressing a tweet to an [email protected] Tanks or a abulous presentation today!

nAddressing more than one [email protected] @suesdiner You guys did a great job pull-

ing together this years biz expo! Congrats!

nMentioning someone in a tweet but more in passingHad the best time celebrating my birthday [email protected] Tanks or coming out!

WHAT TO TWEET

Your tweets should relate to your

business goals on Twitter and

the audience you want to reach.

Here are a ew ideas:

nQuestions: Ask or eedbackon ideas. Seek recommendations

on places, vendors or resources.

nTips and answers: Respond

to customers questions or is-

sues. Link to FAQs. Oer helpul

how-tos.

n Links or news: Share blog

or website updates. Pass along

community or industry news.

nQuotes, one-liners, jokes:

Share observations or what

inspires or makes you laugh.

n Say thanks: Acknowledge

your best customers, vendors or

new acquaintances. Thank those

who ollow you, mention or

retweet you on Twitter. Example:

@joeschmoe, thanks or stop-

ping by today. Hope to see you

again soon!

n Calls to action: Ask others to

download, sign up or or retweet

your stu.

n Regular eatures: Host trivia

challenges, oer Twitter-only

specials or spotlight customers.

n Sales: Let customers know

about sales and specials at

your business or elsewhere.

n Events: Tweet during events

you attend or host.

Tweet this eBook!
http://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email 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10/30

1 0 7 S TE PS FOR US IN G TWITTE R FOR B US IN E S S

uUsing hashtags the # symbolI you read a stream o tweets, you are bound to see a ew words preceded by the # symbol.Teyre hashtags. witter users came up with the hashtag system as a way o tagging, trackingand promoting topics o conversation. You can create a hashtag or any keyword.

WHEN TO TWEET

No hard-and-ast rules dictate

how oten or when you should

tweet. Again, requency depends

on your goals and audience. For

customer service, or example,

you may want to tweet as re-

quently as your customers men-

tion your product or service.

nMany social media experts rec-

ommend starting out with three

to ve tweets a day.

nBusinesses that get more into

the rhythm o Twitter can pick

up the pace and tweet once

or twice an hour, or can even

schedule tweets in advance seeStep 7.

nBecause users are not always

on Twitter and resh tweets

can quickly bury previous tweets

its OK to share the same

content multiple times a day. But

its better Twitter etiquette to

mix up the wording a little each

time so your tweets dont sound

like a broken record.

nYou can tweet any time o the

day or week. Some studies have

shown spikes in Twitter engage-ment around noon and between

5 p.m. and 6 p.m. when

people are on lunch break or

have just gotten o work.

Example:n CityVet in Dallas added #dog and #quote as hashtags to

one tweet because those might be broader topics peoplewould search or. Note that #dog and #quote show up

in blue because they are hyperlinks. Any time you seea hashtag in a tweet, you can click on it to see all tweetsabout that specic term.

Other uses or hashtags

nEvents: Create a hashtag people can tweet beore, duringor aer conerences, webinars, estivals or other events.

nContests: Hold a contest or those who tweet a hashtagby a certain deadline; reward participants with a gidrawing or special oer.

nBuild a customer community: ake ownership o ahashtag over time. Pick a unique one that wont be ran-domly used by others.

General hashtag tips

n Hashtags should be one word without spaces. For longerideas, combine phrases or break words into separatehashtags.

n Keep hashtags short but understandable.

n Dont overload tweets with too many hashtags.n Generally put hashtags at the end o tweets unless you

can organically insert them elsewhere.

n o nd trending hashtags, search Twitter or websitessuch as hashtag.org. Or come up with something clevero your own!

Tweet this eBook!
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protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email 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protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/searchhttp://www.hashtag.org/http://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://www.hashtag.org/http://twitter.com/search


11/30

1 1 7 S T E P S F O R U S I N G T W I T T E R F O R B U S I N E S S

uRetweeting

Retweeting simply means passing along someone elses tweet to your ollowers. o do it, justclick the Retweet link that shows up when you hover over a tweet.

A retweet will be sent to your ollowers exactly as the original author typed it. But you canpersonalize it by adding your own insights. Copy and paste the original tweet, add commentsand R with the username o the author. (Remember: Using the @ symbol causes the tweet

to show up on that persons @ mention list.) I you trim the original tweet to make it t within140 characters, you can use M or modied tweet instead o R.

o make your own tweets easy to retweet, write them in 120 characters or less. Tis way, theresroom or people to add their own comments.

uSending Direct Messages DMs

Sometimes a witter conversation reaches a point that you want to make it private, say, i youare responding to a customer issue or complaint or you want to swap personal ino. Ten itstime or a Direct Message.

o send one, simply go to the top o your witter dashboard and click on Messages. As with aregular tweet, though, you still only get 140 characters.

Note that you cant DM someone unless he or she is ollowing you. But you can ask a personthrough an @ message to initiate a private conversation.

Example: @joeschmoe Please DM us your phone number so we can help you with that issue.

Direct Messages also work via text messages. Link your phone to your Twitter account, thensend a text message to witters short code (e.g., 40404 in the United States and 21212 inCanada). ype d, a space, the persons username and your message.

Example: d joeschmoe Give me a call at 555-1234. Tanks!

Tweet this eBook!
http://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://support.twitter.com/articles/163508-how-to-post-a-tweet-via-smshttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://support.twitter.com/articles/163508-how-to-post-a-tweet-via-smshttp://support.twitter.com/articles/163508-how-to-post-a-tweet-via-sms


12/30

1 2 7 S TE PS FOR US IN G TWITTE R FOR B US IN E S S

uSharing links URLs

Links are one o the most widely shared types o witter content. But given the 140-charactertweet length limit, long li

twitter tips ebook

Documents

Ebook Twitter Begins

Useful Twitter Tips

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10 Twitter tips

Twitter For Business: Best Practices & Live Tweeting Tips [eBook]

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32 Tweeted Twitter Tips

Tips For Twitter Usage

Twitter Tips for Beginners

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12 Little Twitter Tips

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140 Twitter Marketing Tips

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oneforty eBook - Twitter for business 101

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Twitter marketing strategy 2015 - Basic twitter marketing Tips

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