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1 7 STEPS FOR USING TWITTER FOR BUSINESS

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  • 8/2/2019 Twitter Tips eBook

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    1 7 S T E P S F O R U S I N G T W I T T E R F O R B U S I N E S S

  • 8/2/2019 Twitter Tips eBook

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    2 7 S TE PS FOR US IN G TWITTE R FOR B US IN E S S

    Welcome 3

    Twitterb By the Numbers 4

    Twitter Lingo 5

    Anatomy o a Twitter Page 6

    7 Steps or Using Twitter or Business

    Step 1: Start Out on the Right Foot Set Up Your Account and Pick a Goal 7

    Step 2:weet Like a Pro Know What, When and How to weet 9

    Step 3:Build Your Network Follow Others and Gain Followers 13

    Step 4:Search witter rack Your Brand, Industry and Competitors 15

    Step 5: Harness Lists Segment Users into Meaningul Groups 17

    Step 6: Connect witter to Your Website and Other Social Media 19

    Step 7: Kick It Up a Notch Use ime-Saving witter ools 21

    Case Studies

    Riggins Construction Santa Ana, Caliornia 23

    Naden/Lean LLC, CPAs and Business Consultants Baltimore, Maryland 25

    Dr. Cynthia Haines St. Louis, Missouri 26

    CityVet Dallas, exas 27

    Kooky Canuck Restaurant Memphis, ennessee 28

    Advice rom Experts in 140 Characters or Less 29

    Next Steps 30

    Copyright 2011 Deluxe Enterprise Operations, Inc. All Rights Reserved.

    Feel ree to share this eBook or publish excerpts rom it, but please link back to deluxerev.comor attribution.

    Disclaimer: Twitter is a registered trademark o Twitter, Inc.

    Contents

    Tweet this eBook!

    http://deluxerev.com/http://deluxerev.com/http://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://deluxerev.com/
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    4 7 S TE PS FOR US IN G TWITTE R FOR B US IN E S S

    52%Twitter users who ollowbrands and companieson the platorm

    26%Twitter users who havecomplained about abrand on Twitter

    58%Twitter users who havepraised a brand on TwitterSOURCE: ECONSULTANCY,

    TOP 5 REASONS PEOPLE SAY THEY USE TWITTER

    . To ollow amous people

    . To ollow news

    3. To connect with riends and amily

    . To connect with new riends and people o similar interests

    5. To express opinions and make their voice heard

    TOP 5 REASONS PEOPLE SAY THEY FOLLOW BRANDS

    . To keep inormed o the latest deals, discounts and oers

    . To keep up to date with the latest brand news

    3. Because theyre ans o the company

    . Because the brand tweets interesting/relevant content

    5. Because theyre current customersSOURCE: ECONSULTANCY,

    95%Twitter users with

    mobile phones halo whom access theservice via their hand-held devicesSOURCE: PEW RESEARCH CENTER

    25 to 34Ages o largest group on

    Twitter making up athird o monthly users

    SOURCE:EDISONRESEARCH,

    100 millionActive Twitter users worldwide

    250 millionTweets sent per day

    SOURCE: TWITTER, SEPT. AND OCT.

    Twitter By The Numbers

    Tweet this eBook!

    http://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspx
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    5 7 S T E P S F O R U S I N G T W I T T E R F O R B U S I N E S S

    #: Also called a hashtag,symbol used to denote a

    keyword or subject. Hashtagsmake it easier to nd yourtweets in searches. Seewitters guide What AreHashtags?

    @: Used beore someonesusername to direct a tweet tothem. For example, @jo-eschmoe. By using the @ sign,you ensure your tweet will be

    displayed or the other personto see. Can be used at the be-ginning or middle o a tweet.Also called an at mention.

    Blocking: Preventing someonerom sending tweets to you.

    Direct Message DM:Private message that cant be

    viewed by anyone else.

    Favorite: A way to mark aavorite tweet by clicking astar or Favorite link so itseasier to nd and the sendercan see its a avorite o yours.

    FF: Short or Follow Fri-day; many witter userssend tweets to their ollowerson Fridays suggesting other

    people to ollow. Tese tweetsusually include the hashtag#FF.

    Follow: Te act o signing upto see a persons tweets in yourwitter stream.

    Follower: Someone ollowingyour tweets.

    Handle: Your username. Eachone is unique.

    Lists: Groups o witter con-tacts that can be organized byindustry, geography, etc. I youare placed on a persons list,you have been listed.

    OH: Standard abbreviation oroverheard, most oen pre-cedes a tweet about somethingsomeone overheard in a publicplace.

    Over Capacity: Te errorscreen users see when the site ishaving trouble keeping up withtrac. Te page eatures a car-toon whale, which witter usershave dubbed the ail whale.

    Retweet: Te act o resending atweet that you liked to everyonein your network. Can be usedas a noun, as in, Can I get aretweet? Oen abbreviated R.

    Trending topic: A top wordor subject being tweeted; wit-ter lists trending topics in thetrends section on the right-hand side o the page.

    Tweet: A message or updateup to 140 characters long. Alsoused as a verb, as in the act osending a tweet.

    Unollow: o cease ollowinganother witter user whosetweets no longer show up onyour homepage timeline.

    For more denitions,seeTwitters glossary.

    Twitter Lingo

    Tweet this eBook!

    http://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://support.twitter.com/articles/49309-what-are-hashtags-symbolshttp://support.twitter.com/articles/49309-what-are-hashtags-symbolshttp://support.twitter.com/articles/166337-the-twitter-glossaryhttp://support.twitter.com/articles/166337-the-twitter-glossaryhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://support.twitter.com/articles/166337-the-twitter-glossaryhttp://support.twitter.com/articles/166337-the-twitter-glossaryhttp://support.twitter.com/articles/49309-what-are-hashtags-symbolshttp://support.twitter.com/articles/49309-what-are-hashtags-symbols
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    6 7 S TE PS FOR US IN G TWITTE R FOR B US IN E S S

    Anatomy o a Twitter Page

    Type a username

    or term here

    to search

    View prole

    or edit your

    settings

    Click Twitter

    logo to

    return home

    Use tabs to see

    @mentions, RTs,

    searches and lists

    Click to see direct messages

    youve sent or received, or to

    send a new direct message

    Type status

    update here

    Click or the

    latest tweets

    Running listo tweets by

    people you

    ollow

    Twitter page navigation: I you

    need something rom Twitter,

    youll nd the links here.

    Your tweet

    count, and

    your latest

    tweet

    Number o

    people you

    ollow and

    who ollow

    you, plus

    latest added

    Twitter

    suggests

    people you

    might want

    to ollow

    The top

    topics in

    your area

    Tweet this eBook!

    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    7 7 S T E P S F O R U S I N G T W I T T E R F O R B U S I N E S S

    First things rst. o get started on wit-ter, you need an account. It also helpsto begin with a goal, even a looselydened one.

    You may not be sure how oen you

    want to tweet, but securing an accountearly on can be a good idea. Uniquewitter usernames are available on arst-come, rst-served basis, so some-one could easily snag the one you want.

    SIGN UP AT TWITTER.COM

    witter doesnt dierentiate between business and personalaccounts.

    CHOOSING A TWITTERBUSINESS GOAL

    Twitter can help with your busi-

    ness goals. Start with one goal.

    You can always mix it up later.

    n Branding: Claim ownership o

    your brand name. Identiy andengage brand advocates.n Customer Service: Respond

    to questions or complaints in

    real time.n Public Relations: Friend

    journalists or bloggers in your

    area or industry. Share resources

    and articles.n Sales: Oer specials and cou-

    pons. Promote new products or

    services.nMarketing: Become a

    resource: Share tips, links or

    other helpul content. Gather

    testimonials.nResearch: Monitor what your

    customers or competitors are

    doing. Poll others about new

    ideas, products or services.

    Search or buzz on keywords

    relevant to your business.nNetwork: Follow industry

    peers. Make connections who

    can help troubleshoot problems

    or answer your questions.

    TOP 5 WAYS

    COMPANIES USE TWIT TER

    . Publicizing new content

    . Marketing

    3. Brand monitoring

    . Gathering customer eedback

    5. Customer service

    SOURCE: ECONSULTANCY,

    SELECT A USERNAME (AKA HANDLE)

    uKeep it simple

    Te ideal username is short, easy to remember and easy to spell.

    u Stick to whats logical

    For personal and corporate branding, its best to choose ausername as close to your real name as possible.

    START ON THE RIGHT FOOTSet up your account and pick a goal

    Tweet this eBook!

    http://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://www.twitter.com/http://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://www.twitter.com/
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    8 7 S TE PS FOR US IN G TWITTE R FOR B US IN E S S

    uWhat i your name is taken?

    n Get creative. Consider variations that touch on your per-sonality, incorporate your industry or include a mean-ingul verb. Example: eatatsues.

    n Nicknames, initials or abbreviations are OK.

    n Add a city or state. Example: suesdinerXn You can also use a number or underscore mark, though

    such names tend to look less proessional, are harder toremember and are likelier to be misspelled. Example:joeschmoe59 or joe_schmoe.

    n I you think someone is intentionally hijacking yourtrademark or impersonating your business, report the

    violation toTwitter support.

    NOTE: Ater you secure a username, Twitter prompts you to start ollow-

    ing people, brands or topics right away. It also asks you to search or your

    contacts on other accounts, such as LinkedIn or Yahoo!, to nd riends onTwitter. But it may be best to fesh out your prole some and start tweeting

    a little rst, so people dont mistake you or a spammer.

    UPLOAD A PICTURE OF YOURSELF

    OR YOUR COMPANY LOGO

    Tis is an important step. A picture humanizesyour tweets and helps people instantly identiyyou. (Without a prole pic, youll look like anegghead by deault!) You can always changeyour image later by going to Prole at the top

    o your witter homepage and clicking on Edit your prole.

    FILL OUT YOUR PROFILE

    While in the Edit your prole section, ll out your prole ascompletely as possible. Add your location, personal or companyname, a link to a website and a short bio o yoursel or company(up to 160 characters). Use your bio to incorporate keywords thatidentiy your business or what you want to be known or. All othat inormation appears in your public prole and search engineresults, so it plays a big role in how searchers nd you on witter.

    CUSTOMIZE YOUR TWITTER BACKGROUND

    o add branding elements, change the colors o your witterpage or upload a background image that tiles or extends acrossthe entire page. In your settings, click on the Design tab. Cus-tom background images are typically 1280-by-1024, 1600-by-1200 or 2048-by-1600 pixels.

    WHEN MULTIPLE ACCOUNTS

    OR TWEETERS MAKES SENSE

    Single Twitter accounts are

    adequate or many small busi-

    nesses, says Hollis Thomases,

    author oTwitter Marketing: AnHour a Day. They are less work,

    and keep your audience central-

    ized. But multiple accounts can

    make sense or:

    n Individuals who want to keep

    business and personal interac-

    tions separate, or segment the

    types o ino they share.

    n Companies that want to seg-

    regate social media by depart-

    ment e.g., customer service,

    geography or revenue stream.

    n Businesses that want to

    encourage a company-wide

    Twitter marketing approach.

    TIPS FOR MULTIPLEACCOUNTS OR TWEETERS

    n Consider Twitter handles

    with a common base name

    You can use the companys

    name plus the individuals

    name, such as bobatsuesdiner.

    n Share a common look and

    eel Use a common logo and

    background or take prole pics

    against a common background.

    n Pick usernames or divi-

    sions or dierent geographies

    served Example: @suesdiner-

    bakery or @suesdinernyc. This

    keeps clients in contact with the

    people who directly help them.

    n Create posting guidelines

    Drat a basic policy or whats

    appropriate to tweet about

    personally or on behal o thebusiness. Prepare responses to

    common questions, negative

    comments or crisis situations.

    Check out sample policies at

    socialmediagovernance.comor

    socialmedia.policytool.net.

    Tweet this eBook!

    http://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttps://support.twitter.com/http://socialmediagovernance.com/http://socialmedia.policytool.net/http://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://socialmedia.policytool.net/http://socialmediagovernance.com/https://support.twitter.com/
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    9 7 S T E P S F O R U S I N G T W I T T E R F O R B U S I N E S S

    TWEET LIKE A PROKnow what, when and how to tweet

    Aer youve set up an account, its time to start tweeting. Youcan share text, links and multimedia. witter also has its ownlingo. In this step, well review @ mentions, hashtags, directmessages and retweets and oer additional ideas or what andwhen to tweet.

    HOW TO TWEET

    uUsing the @ symbolWhenever you tweet someones username preceded by [email protected] symbol, thats called an at mention. Whether or not theyollow you, its a way o making your tweet show up on theirwitter page.

    Examples:

    nAddressing a tweet to an [email protected] Tanks or a abulous presentation today!

    nAddressing more than one [email protected] @suesdiner You guys did a great job pull-

    ing together this years biz expo! Congrats!

    nMentioning someone in a tweet but more in passingHad the best time celebrating my birthday [email protected] Tanks or coming out!

    WHAT TO TWEET

    Your tweets should relate to your

    business goals on Twitter and

    the audience you want to reach.

    Here are a ew ideas:

    nQuestions: Ask or eedbackon ideas. Seek recommendations

    on places, vendors or resources.

    nTips and answers: Respond

    to customers questions or is-

    sues. Link to FAQs. Oer helpul

    how-tos.

    n Links or news: Share blog

    or website updates. Pass along

    community or industry news.

    nQuotes, one-liners, jokes:

    Share observations or what

    inspires or makes you laugh.

    n Say thanks: Acknowledge

    your best customers, vendors or

    new acquaintances. Thank those

    who ollow you, mention or

    retweet you on Twitter. Example:

    @joeschmoe, thanks or stop-

    ping by today. Hope to see you

    again soon!

    n Calls to action: Ask others to

    download, sign up or or retweet

    your stu.

    n Regular eatures: Host trivia

    challenges, oer Twitter-only

    specials or spotlight customers.

    n Sales: Let customers know

    about sales and specials at

    your business or elsewhere.

    n Events: Tweet during events

    you attend or host.

    Tweet this eBook!

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  • 8/2/2019 Twitter Tips eBook

    10/30

    1 0 7 S TE PS FOR US IN G TWITTE R FOR B US IN E S S

    uUsing hashtags the # symbolI you read a stream o tweets, you are bound to see a ew words preceded by the # symbol.Teyre hashtags. witter users came up with the hashtag system as a way o tagging, trackingand promoting topics o conversation. You can create a hashtag or any keyword.

    WHEN TO TWEET

    No hard-and-ast rules dictate

    how oten or when you should

    tweet. Again, requency depends

    on your goals and audience. For

    customer service, or example,

    you may want to tweet as re-

    quently as your customers men-

    tion your product or service.

    nMany social media experts rec-

    ommend starting out with three

    to ve tweets a day.

    nBusinesses that get more into

    the rhythm o Twitter can pick

    up the pace and tweet once

    or twice an hour, or can even

    schedule tweets in advance seeStep 7.

    nBecause users are not always

    on Twitter and resh tweets

    can quickly bury previous tweets

    its OK to share the same

    content multiple times a day. But

    its better Twitter etiquette to

    mix up the wording a little each

    time so your tweets dont sound

    like a broken record.

    nYou can tweet any time o the

    day or week. Some studies have

    shown spikes in Twitter engage-ment around noon and between

    5 p.m. and 6 p.m. when

    people are on lunch break or

    have just gotten o work.

    Example:n CityVet in Dallas added #dog and #quote as hashtags to

    one tweet because those might be broader topics peoplewould search or. Note that #dog and #quote show up

    in blue because they are hyperlinks. Any time you seea hashtag in a tweet, you can click on it to see all tweetsabout that specic term.

    Other uses or hashtags

    nEvents: Create a hashtag people can tweet beore, duringor aer conerences, webinars, estivals or other events.

    nContests: Hold a contest or those who tweet a hashtagby a certain deadline; reward participants with a gidrawing or special oer.

    nBuild a customer community: ake ownership o ahashtag over time. Pick a unique one that wont be ran-domly used by others.

    General hashtag tips

    n Hashtags should be one word without spaces. For longerideas, combine phrases or break words into separatehashtags.

    n Keep hashtags short but understandable.

    n Dont overload tweets with too many hashtags.n Generally put hashtags at the end o tweets unless you

    can organically insert them elsewhere.

    n o nd trending hashtags, search Twitter or websitessuch as hashtag.org. Or come up with something clevero your own!

    Tweet this eBook!

    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wnload+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+Steps+for+Using+Twitter+for+Business%[email protected]+http://deluxe-rev.com/twitter.aspxhttp://twitter.com/intent/tweet?text=Grow+your+Twitter+following.+Download+the+awesome+new+eBook+%227+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  • 8/2/2019 Twitter Tips eBook

    11/30

    1 1 7 S T E P S F O R U S I N G T W I T T E R F O R B U S I N E S S

    uRetweeting

    Retweeting simply means passing along someone elses tweet to your ollowers. o do it, justclick the Retweet link that shows up when you hover over a tweet.

    A retweet will be sent to your ollowers exactly as the original author typed it. But you canpersonalize it by adding your own insights. Copy and paste the original tweet, add commentsand R with the username o the author. (Remember: Using the @ symbol causes the tweet

    to show up on that persons @ mention list.) I you trim the original tweet to make it t within140 characters, you can use M or modied tweet instead o R.

    o make your own tweets easy to retweet, write them in 120 characters or less. Tis way, theresroom or people to add their own comments.

    uSending Direct Messages DMs

    Sometimes a witter conversation reaches a point that you want to make it private, say, i youare responding to a customer issue or complaint or you want to swap personal ino. Ten itstime or a Direct Message.

    o send one, simply go to the top o your witter dashboard and click on Messages. As with aregular tweet, though, you still only get 140 characters.

    Note that you cant DM someone unless he or she is ollowing you. But you can ask a personthrough an @ message to initiate a private conversation.

    Example: @joeschmoe Please DM us your phone number so we can help you with that issue.

    Direct Messages also work via text messages. Link your phone to your Twitter account, thensend a text message to witters short code (e.g., 40404 in the United States and 21212 inCanada). ype d, a space, the persons username and your message.

    Example: d joeschmoe Give me a call at 555-1234. Tanks!

    Tweet this eBook!

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  • 8/2/2019 Twitter Tips eBook

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    1 2 7 S TE PS FOR US IN G TWITTE R FOR B US IN E S S

    uSharing links URLs

    Links are one o the most widely shared types o witter content. But given the 140-charactertweet length limit, long li