2016 digital media kit
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2016 DIGITAL MEDIA KITmarindigitalmedia.com
MAGAZINE
For further information, contact Michele Johnson, Advertising Director, at mjohnson@marinmagazine.com or 415.332.4800 ext. 110
MARIN MAGAZINE’S DIGITAL SOLUTIONS
INCREASED EXPOSURE FOR YOUR BRAND
• Thousands of visitors each month searching for information, products and services.• 75% from Google Search.• Digital makes up 41% of Marin’s total audience.*
EXPAND YOUR MESSAGE WITH OUR RESOURCE DATABASES
• Brands showcased in context of search• Update your info as often as you like.
* Total audience calculated by 36,000 print ratebase, 25,000 digital unique visitors = 61,000 total audience (CVC audited).
certified verification council, audited 2015
*combined website and digital editions
*provided by quantcast
OUR CAPABILITIES
• DIGITAL EDITION SPONSORSHIP
• ROTATIONAL ADS
• RICH MEDIA ADS
• VIDEO ADS
• MOBILE ADS
• WEBPAGE SPONSORSHIPS
• SPONSORED BLOG POSTS
• E-NEWSLETTER ADVERTISING
• SWEEPSTAKES AND CONTESTS
• AD ENGAGEMENT REPORTING
• AND SO MUCH MORE!
AVERAGE MONTHLY TRAFFIC
WEBSITE DEMOGRAPHICS
950,000IMPRESSIONS
42% / 58%MALE / FEMALE
25,000USERS
35%AGE 35-49
30,000SESSIONS
35%AGE 50+
112,000PAGE VIEWS
36%HHI OF $100K+
MAGAZINE
For further information, contact Michele Johnson, Advertising Director, at mjohnson@marinmagazine.com or 415.332.4800 ext. 110
DIGITAL EDITION RATES & SPECS
AVERAGE MONTHLY TRAFFIC TO DIGITAL EDITION
4:42AVG TIME OF VISIT
1,955USERS
28.9PAGES PER VISIT
59,825PAGE VIEWS
certified verification council, audited 2015
BELLYBAND
LOCATION Overlays page(s) of choice*
SIZE Maximum 500w x 175h
FILE FORMATS JPEG, GIF, Animated GIF
FEATURES Can select page position,* link to URL
RATE $750
*Editorial pages available (full edit pages only) for Bellyband or Blow-In: TOC, View from Marin, POV, Currents, Go, Journey, Calendar, Dine Out.
**Video must be placed within print ad in digital edition.
***Leaderboard on Digital Edition included in Website ROS ad positions.
***
COVER SPONSORSHIP
PREMIER POSITION, ONE PER ISSUE
LOCATION Right side following publication cover
SIZE Full page built to magazine specs
FILE FORMATS High Resolution PDF
FEATURES Can link to internal pages, external sites
RATE $1,500 VIDEO
FORMAT MPEG (.mpg, .mp4), Windows Media (.wmv),
Flash Video (.flv, .f4v), QuickTime (.mov), AVI (.avi),
YouTube (embed URL) is digital edition only
SIZE & LENGTH Max. 100MB, 480px wide min. (recommended),
three minutes max. (no third party hosting)
LOCATION Embedded within print ad.**
RATE $350TOC SPONSOR
LOCATION Leftside, bottom of digital TOC
SIZE 180w x 150h
FILE FORMATS JPEG, GIF, PDF
FEATURES Can link to URL
RATE $250
BLOW-IN
LOCATION Overlays page(s) of choice*
SIZE Maximum 500w x 300h
FILE FORMATS JPEG, GIF, Animated GIF
FEATURES Can select page positions,* link to URL
RATE $500
MAGAZINE
For further information, contact Michele Johnson, Advertising Director, at mjohnson@marinmagazine.com or 415.332.4800 ext. 110
DISPLAY ADVERTISING AD UNITS
STATIC ROS UNITS
Digital Edition leaderboard unit refreshes every 15 seconds.
STATIC MOBILE UNITS
Leaderboard
RUN OF SITE AD RATES . . . . . . . . . . . . . . . . . $15 / CPM
STATIC ROS UNITS
LEADERBOARD • Size: 728w × 90h • File Type: image / swf / double-click tag • Action: click-through to URL
ISLAND • Size: 300w × 250h • File Type: image / swf / double-click tag • Action: click-through to URL
HALF PAGE • Size: 300w × 600h • File Type: image / swf / double-click tag • Action: click-through to URL
MOBILE LEADERBOARD • Size: 320w × 50h • File Type: image / double-click tag • Action: click-through to URL
FLASHDFP supports ActionScript 3 and Flash 10 or lower (no Flash 11). A maximum of 24 frames per second and 3 loops are supported. Maximum file size is 1MB.
BEST PRACTICEFor times when the user’s browser does not support creative functionality (Flash, HTML5) provide a standard file image.
ADDITIONAL NOTESWe require seven business days for campaign implementation. Timeframe allows for testing the tags and creative elements, especially when it’s a rich media campaign.
MAGAZINE
For further information, contact Michele Johnson, Advertising Director, at mjohnson@marinmagazine.com or 415.332.4800 ext. 110
DISPLAY ADVERTISING AD UNITS
Interstitial
Island w video
RICH MEDIA FIXED UNITS
Pencil Pushdown header
Pencil Pushdown open
Pencil Pushdown open with video
Leaderboard collapsed
Leaderboard open
Island collapsed
Island open
RICH MEDIA ROS UNITS
RICH MEDIA AD SIZES
• Pencil Pushdown (including video): 970×30 (collapsed) / 970×350 (expanded)
• Interstitial: 960×600 • 300×250 w/video: 300×250
• 300×250 Island: 300×250 (collapsed) / 600×400 (expanded)
• 728×90 Leaderboard: 728×90 (collapsed) / 728×315 (expanded)
SPECS
All Rich Media Ads accept the following file types and formats:
• File types: jpg / png / gif / swf – (300dpi recommended for Retina Displays)
• Video (where applicable): mp4 format, 8mb max (unless using third party hosting)
MATERIAL REQUIREMENTS
• Company logo (hi-res recommended) • Headline • Call to action or product slogan
• Product images: 2 or more (hi-res recommended) • Click-through URL • Business contact information
RATES
Creative provided by Marin Magazine . . . . . . . . . $20 / CPM
Creative supplied by Advertiser. . . . . . . . . . . . . . . $15 / CPM
Rich Media Ads offer greater visual impact over static banner ads through animation, video and expansion. Marin’s
Rich Media Ads are built using HTML 5. In addition, Rich Media Ads offer enhanced campaign reporting measuring
not only clicks but also ad engagement (mouse-over, open/close). Marin offers services to build Rich Media Ads
for the advertiser.
POSITION : Home pageRATE: $200/week or $720/month
MAGAZINE
For further information, contact Michele Johnson, Advertising Director, at mjohnson@marinmagazine.com or 415.332.4800 ext. 110
DISPLAY ADVERTISING SPONSORSHIPS
Resource Guide sponsorship allows your logo to be prominently displayed on every page within a given category
and all subsequent search pages within that category. Landing Page sponsorships allow your logo to be prominently
displayed on your choice of the Calendar + Events, Travel + Outdoors or Food + Restaurants web pages.
SPONSORSHIP QUALIFICATIONS
• Must be a current advertiser with Marin Magazine.
• Must purchase sponsorship for a three-month minimum.
• Categories available are on a first-come, first-served basis.
MATERIALS REQUIRED
• Logos need to be 300w x 250h and submitted as a JPG or GIF file,
• Must have a URL for link.
RESOURCE GUIDE SPONSORSHIPS
• Category landing page logo placement and every page
within subsequent category searches.
• Category exclusivity
• Logo linked to sponsor’s website
CATEGORIES AVAILABLE
• Restaurants • Wedding
• Private Schools • [415] Spas
• Summer Camps • Home Renovation
• [415] Top Doctors • [415] Yoga
RATE
• $300 per month
LANDING PAGE SPONSORSHIPS
• Logo linked to sponsor’s website
CATEGORIES AVAILABLE
• Calendar + Events
• Food + Restaurants
• Travel + Outdoors
RATE
• $150 per month
MAGAZINE
For further information, contact Michele Johnson, Advertising Director, at mjohnson@marinmagazine.com or 415.332.4800 ext. 110
DIRECT MARKETING E-NEWSLETTER
FEATURED EVENT / OPEN HOUSE / RESTAURANT / ETC. (1)
Up to 65 body copy words, up to 15 headline words (two lines) of client-provided promotional copy, photo or logo and URL link to either home page, promotion or URL.
Image/Logo Size: 180w x 177h, JPG or PNG
Rate $ 400 per promotion
PROMOTIONS AND DEALS
Up to 65 body copy words, up to 15 headline words (two lines) of client-provided promotional copy, photo or logo and URL link to either home page or promotion.
Image/Logo Size: 180w x 177h, JPG or PNG
Rate $ 250 per promotion
LEAD BANNER AD (1)
Leaderboard with link at top of e-newsletter
Size: 600w x 90h Rate $ 600
SKYSCRAPER AD (1)
Skyscraper with link in lefthand column of e-newsletter
Skyscraper position Size: 160w x 600h Rate $ 475
ISLAND ADS (2)
Island with link under Editorial Picks
Island position Size: 300w x 250h Rate $ 400
Circulation: 11,000+ opt–in email subscribersOpen rate 25-30% - Industry standard: 15%Click-thru: 10-16% - Industry standard: 10%
SPECIAL NOTES: No Flash or animation is available on e-newsletters, please send static images only. Provide third party tags in a text file. Marin Magazine reserves the right to edit for style, clarity and consistency.
DELIVERED: Every WednesdayDEADLINE: Previous Wednesday
MAGAZINE
For further information, contact Michele Johnson, Advertising Director, at mjohnson@marinmagazine.com or 415.332.4800 ext. 110
DIRECT MARKETING E-NEWSLETTER
FEATURED DESTINATION (1)
Up to 65 body copy words, up to 15 headline words (two lines) of client-provided copy, photo or logo and URL link to either home page or promotion.
Image/Logo Size: 180w x 177h, JPG or PNG
Rate $ 350 per promotion/issue
PROMOTIONS AND DEALS
Up to 65 body copy words, up to 15 headline words (two lines) of client-provided promotional copy, photo or logo and URL link to either home page or promotion.
Image/Logo Size: 180w x 177h, JPG or PNG
Rate $ 200 per promotion/issue
LEAD BANNER AD (1)
Leaderboard with link at top of e-newsletter
Size: 600w x 90h Rate $ 500
SKYSCRAPER AD (1)
Skyscraper with link in lefthand column of e-newsletter
Skyscraper position Size: 160w x 600h Rate $ 400
ISLAND ADS (2)
Island with link under Editorial Picks
Island position Size: 300w x 250h Rate $ 350
DELIVERED: EVERY 3RD THURSDAY OF THE MONTHDEADLINE: PREVIOUS THURSDAY
SPECIAL NOTES: No Flash or animation is available on e-newsletters, please send static images only. Provide third party tags in a text file. Marin Magazine reserves the right to edit for style, clarity and consistency.
Circulation: 8,500+ opt–in email subscribersOpen rate 25-30% - Industry standard: 15%Click-thru: 10-16% - Industry standard: 10%
MAGAZINE
For further information, contact Michele Johnson, Advertising Director, at mjohnson@marinmagazine.com or 415.332.4800 ext. 110
DIRECT MARKETING DEDICATED E-BLAST
E-BLAST DETAILS
• EXCLUSIVE messaging puts your company front and center
• CREATE content and craft your message, your way
• SELL memberships
• GROW your internal database
• DRIVE business to your website
• PROMOTE/SELL package deals
• BRAND your business to our best customers
Our email programs are very simple.
You design the ad. We deliver and track your campaign, start to finish.
Dedicated email marketing campaigns are one of the fastest, most effective marketing tools a company
can use. They allow your company to send a direct marketing message about your product/facility to
your target market. Provide us with content and we’ll deliver the email blast on your behalf to our opt-in
dedicated email subscriber base.
Dedicated email messages put your brand in the spotlight.
DELIVERED TO 12,000+ OPT-IN EMAIL ADDRESSES
INCLUDES • Delivery of one email campaign • Complete campaign statistics and reporting
RATE • 1x = $1,200 • 4x = $1,020 per eblast • 7x = $865 per eblast • 12x = $735 per eblast
SPECS Submit: • Static image of your ad in JPG format (600w x 750h) • (1) URL link • Suggested subject line* *May be edited for clarity and brevity.
DELIVERED: Every TuesdayDEADLINE: Previous Tuesday
MAGAZINE
For further information, contact Michele Johnson, Advertising Director, at mjohnson@marinmagazine.com or 415.332.4800 ext. 110
NATIVE ADVERTISING
PROMOTE YOUR BRAND THROUGH A CUSTOMIZED BLOG POST.
RATE
• $275 per post
SPECS:
• Logo @ 300 dpi (one)• Image @ 300 dpi (one)• 250-500 words copy*• Headline*• Subhead*• URL links (up to three)• Video (optional): provide a YouTube or Vimeo link
DETAILS:
• 5 available per month• Sponsored for full month, then moved to Archives
*May be edited for clarity and brevity at Marin Magazine’s discretion.
SPONSORED BLOG POST
Blog landing page
MAGAZINE
For further information, contact Michele Johnson, Advertising Director, at mjohnson@marinmagazine.com or 415.332.4800 ext. 110
PACKAGED SOLUTIONS
BRAND BUILDER
• Dedicated E-Blast• Run-of-Site Display Ads (one week campaign, coincided with the e-newsletter send date)
RATE • $1,500
The Brand Builder makes digital advertising accessible for advertisers looking for value and effectiveness.
LOCAL PROMOTION
• Sponsored Blog Post• Weekend 101 Promotion (two within same month, depending on availability)• Run-of-site Display Ad (one month campaign)
RATE • $1,000
Local Promotion focuses on community outreach for advertisers in order to build brand recognition or promote a product or service.
BRAND BUILDER PLUS
• Dedicated E-Blast• Landing Page Sponsorship• Static Image Bellyband (single issue)
RATE • $2,100
The Brand Builder Plus offer premier static ad positioning for better brand building across multiple digital channels.
LOCAL PROMOTION PLUS
• Digital Edition Cover Sponsor (single issue)• Dedicated E-Blast• E-Newsletter Island Ad (Weekend 101 or Travel 101)• Sponsored Blog Post
RATE • $3,125
The Local Promotion Plus offers premier digital ad placements for brand building and product/service promotion.
SWEEPS PACKAGE (MONTHLY)
• Sweepstakes Giveaway or Contest (includes print component in magazine)• Interstitial ad on the home page• Run-of-site display ads (campaign runs for duration of sweepstakes)• Static image Bellyband• Weekly E-newsletter Promotion
RATE • $8,880
The Sweeps Package is for businesses looking to increase their customer database while building their brand and showcasing a product/service across a multifaceted digital platform.
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