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3 Methods to Enable a Socially Savvy Sales Force

Social Selling 101 Framework

Who’s Your Favorite Creator?

Frustrated | Confused | Impatient

Teach when Customers are Learning

Marketing in the Driver's Seat | Buyers Want Information not Sales Conversations.

Agenda

Agenda

Warm Up

What is Social Selling?

The Framework for Success

Social Selling Framework

What is Social Selling?

What is Social Selling?

Leveraging insights to establish a more genuine and authentic

relationship and drive engagement through compelling, relevant and

timely content.

56%77%

Social Selling Framework

1.) Governance

Goal Setting Critical to Success

Documented Content Marketing Strategy

1. Who’s the target?2. What’s delivered?3. Outcome for the Audience?

Related to, not About

2.) Insights

Sourcing Insights with Tools

3.) Engagement

InMail is NOT Social Selling!

Drive Visibility to Your Profile

Which Social Network Should We Use?

[INSERT] Visible and Add Value with Video

Transformation in 7 Steps

1. Goals and Strategy

2. Content Marketing Mission Statement (Persona)

3. Consistent Theme (Related to and NEVER About)

4. Asset(s) and Channel(s)

5. Make an Appointment with Audience

6. Schedule/Share/Repurpose

7. Measure and Mine the Engagement

Which One Are You?

Key Takeaways

Thank You!

Jeff Leo Herrmann

Jeff.Herrmann@MadisonToMarket.com

@JeffLHerrmann