aifw 2015 media kit

PAST PARTNERS

& SPONSORS

• 9th year with 8 years of fashion shows, celebrity events and featuring over 210 fashion designers from 10 countries

• Proclaimed as official fashion week of Atlanta with annual support of Mayor and Atlanta Development Authority including Proclamation from the Atlanta City Council and from the Governor of the State of Georgia

• Past Celebrity attendees have been Kim Kardashian, Sean “P. Diddy” Combs, Dallas Austin, National Recording Artist Monica, NBA Player Dwight Howard, Mychael Knight (Project Runway), Dwight Eubanks (RHOA), Floyd Mayweather, America’s Next Top Models, Real Housewives of Atlanta and host of NBA and NFL players

• Featured sold out nightlife celebrity events throughout city with such celebrities as Ludacris, Sean “P. Diddy” Combs, Kim Kardashian, Monica, Floyd Mayweather

• Featured designers have included White House Black Market, BCBG, Roberto Cavalli, Calvin Klein, Kenneth Cole, Trina Turk, Sean John, Juicy Couture, Rock & Republic, True Religion, Dereon, Baby Phat, Marc Ecko, Akademiks

• Promotes the Arts community and Retail market in Atlanta with tailored programs ‘Fashion Lives Here’ ‘Shop Atlanta’ and ‘Tour de Atlanta’ highlighting the city’s attractions

• Completed 15 city international model & designer search • Named to Stars Confidential Best Event by Market List • Participation from countries such as Africa, Mexico,

Pakistan, Europe, Canada, Brazil, Puerto Rico and the Caribbean

• Features the ‘Fashion ICON’ Awards to honor tomorrows trendsetters and today’s innovators

• Supports Global Aids and Cancer awareness with special events and fundraising

• Average attendance is 3,000 • Average designer participation each year of 30 from over

300 independent designer submissions and 60 international models from over 1,200 new model submissions

• Worldwide network of more than 84,000 followers (Instagram, Twitter, Facebook, Pinterest, etc.)

• Partners have included Smartwater, Mercedes Benz, W Hotel, World Fashion TV, Paul Mitchell, Comcast, Columbia Pictures, Revlon, Delta, Dolce Group, MAC Aids Fund, Dallas Austin Foundation, Usher’s New Look

• Features fashion mentorship program for young girls called the “Fashion Apprentice” which has mentored hundreds through AIFW fashion programs

Fashion Week by the Numbers:

Social Media Strength

Twitter: 13,590

Facebook Page: 18,433

Facebook Group: 18,749 members

Facebook Profiles (2): 11,000+

Pinterest: 15,914

Instagram: 7,017

Other Networks: 11,000+

Email List: 20,000+

Website Average Hits: 350-450+/day

Over 84,000 Strong!

http://www.worldfashionweek.tv/WFW/calendar.html http://www.fashions.org/community/fashionweeks.php

http://www.fashionindustrycalendar.com/

http://www.atlanta.net/events/detail/atlanta-international-fashion-week/90808/

http://www.atlantamagazine.com/summerguide/2014/06/13/summers-best-bets-things-to-do-in-july

http://www.atlantadowntown.com/do/atlanta-international-fashion-week

http://www.insiteatlanta.com/onthecheapjan.asp

http://atlantabuzz.com/event/atlanta-international-fashion-week/

http://www.wsbtv.com/news/entertainment/top-10-things-do-weekend/ngnCX/

THE BUZZ… AIFW is mentioned and listed around the globe as the premier international fashion week along with the Big 4 (London Fashion Week, Paris Fashion Week, Milan Fashion Week and NY Fashion Week). View a few web links and reviews below:

AIFW 2015…

Pack your bags and take a journey in style – destination Atlanta. Welcome aboard and take flight with your passport to fashion in discovering what Atlanta has in store. To help you navigate grab your style pass for a GPS of all things fashion. Gain sky miles with your boarding pass within each of AIFW’s themed event destinations. Get ready for takeoff with a unique travel series within Atlanta’s CityPass, an exploration to sites such as Georgia Aquarium, World of Coke and inside CNN. AIFW offers a platform to accelerate in fashion with ‘The Fashion Academy’. Your arrival is set for July 28th with a departure of August 2nd. Escape to W Hotels for a quant stay at one of Atlanta’s upscale boutique hotels. Satisfy your wanderlust and join us. Fashion is a power tool that crosses both cultural and language barriers to build relationships through media, arts, events and constant interaction. With this powerful tool we seek to move Atlanta forward. This will not only build international relationships but will continue to create economic growth and put Atlanta on a level with New York, Miami, Paris, and London. Displaying Fashion Around the Globe with a journey into style, AIFW plans to activate trade and offer education, exploration and shopping experiences in Atlanta.