bauer media group 2021 digital media kit
Post on 25-Mar-2022
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WE BRING JOY TO WOMEN 45+
Womansworld.com, Firstforwomen.com and Soapsindepth.com deliver inspiring
content to millions of women who are highly engaged with our brands. We are the
#1 content platform reaching women 45+, guaranteeing that your brand connects with
a coveted consumer who actively seeks information and solutions for the multiple roles
she juggles as a wife, mother, working professional and more. We know this audience
better than anyone and deliver content that is meaningful to her so she can navigate her
life with confidence and joy.
Source: comScore Plan Metrix, August 2019. Based on ALL measured sites.
SPREADING JOY ACROSS OUR TOUCHPOINTS…
…AND DELIVERING HIGH USER RETENTION AND ENGAGEMENT.
Average time spent on our sites is consistently above the industry norm across all our content areas, with top categories including:
Weight Loss 4:07 Health 3:25 Food & Recipes 3:16 Beauty 3:07
89% of site views come from Regulars (2-29x per month) and Fanatics (over 30x per month).
14MM+ Monthly
Page Views
5MM+Monthly Unique
Visitors
866K+Social
Followers
984K+E-Newsletter Subscribers
Sources: Source: Google Analytics Sept 2021; Google Analytics; Quantcast
TAKEOVER OPPORTUNITIES
HOMEPAGE TAKEOVER CHANNEL TAKEOVER
MOBILE HOMEPAGE TAKEOVER
728x90 (Expands to 970x250)
728x90
728x90 Adhesion 728x90 Adhesion
320x50 Adhesion
300x600 (or two
300x250)
300x600(or two
300x250)
300x250
Native Ad
300x250
728x90 (Expands to 970x250)
320x50
(or 300x250)
*Takeovers include 100% SOV for all DFP units; Native units are not guaranteed
Custom Content• Original Articles• Premium Videos• Content Shorts• Editorial Integrations
Email Marketing • Sponsored Newsletters• Themed Newsletters• Custom Co-Branded
Newsletter Series• Shopping Spotlight Newsletter
Integrations• Dedicated E-blasts
- Editorial Segment - Walmart Shopper Segment - Book Enthusiast Segment
High Impact Units• Premium Engagement• Shoppable• Watch Now• Social Display• Native
Video Promotion• Completed Video Views• Instream/Outstream Units
Social Media Marketing
Custom Giveaways
Influencer Campaigns
And more!
Joy Studio is our one-stop shop for digital content solutions. When you work with Joy Studio, you’re
leveraging our unique editorial voice to talk directly to women 45+ about what matters to them
through channels they trust. All of which means a greater level of engagement and connection for
your brand.
Dedicated E-Blast
Shoppable Ad Unit
Original Article
Premium VideoContent Short
SPECIFICATIONS & GUIDELINESStandard & High Impact Media
Unit DimensionsMax File
SizeAnimation
lengthAccepted file types
Additional Assets Needed
Asset Lead Time
DesktopLeaderboard
728x90(Expands to 970x250)
Initial Load: 150KB
Subload: 100KB
Must not exceed 15 secs
jpg, gif, png Click-through URLLink Tracking UTMs
10 business days prior to campaign
start
LeaderboardAdhesion
728x90
Initial Load: 150KB
Subload: 100KB
Must not exceed 15 secs
jpg, gif, png Click-through URLLink Tracking UTMs
10 business days prior to campaign
start
Medium Rectangle
300x250
Initial Load: 150KB
Subload: 100KB
Must not exceed 15 secs
jpg, gif, png Click-through URLLink Tracking UTMs
10 business days prior to campaign
start
Mobile Leaderboard and Adhesion
320x50
Initial Load: 150KB
Subload: 100KB
Must not exceed 15 secs
jpg, gif, png Click-through URLLink Tracking UTMs
10 business days prior to campaign
start
Shoppable/Watch Now
300x600
Initial Load: 150KB
Subload: 100KB
Must not exceed 15 secs
jpg, gif, pngProduct Image(s)
Click-through URL(s)Link Tracking UTMs
10 business days prior to campaign
start
Native Ad* n/a n/a n/a jpg, gif, png
Hi-res image; minimum 300 dpiImages should be
800px+ wideFile size should not
exceed 3MBHeadline; maximum length 90 charactersUp to 250 character limit for preview textClick-through URL
10 business days prior to campaign
start
Social Display 300x250 n/a n/a n/aSocial Feed
Click-through URL Link Tracking UTMs
10 business days prior to campaign
start
Completed View Video(0:60 length max)
640x480
1GB; Frame rate: 23.98 or 29.97;
Bitrate: At least 20Mbps
n/a
Must be .mov or .mp4
Aspect Ratio: 4:3
No black bars
No letterboxing
Codec: H.264
Click-through URL15 business days
prior to campaign start
Instream/OutstreamVideo(0:30 length max)
640x480
1GB; Frame rate: 23.98 or
29.97; Bitrate: At
least 20Mbps
n/a
Must be .mov or .mp4
Aspect Ratio: 4:3
No black bars
No letterboxing
Codec: H.264
Click-through URL15 business days
prior to campaign start
*Our content solutions team to create unit on behalf of advertiser. All dimensions are 1X density. Our default tracking UTMs are: utm_source=postup&utm_medium=email&campaign=xxxxx.All assets must be submitted by stated lead times otherwise campaign flighting is subject to change.Please send assets to Jamie Klahr: Jamie.Klahr@bauermedia.us
SPECIFICATIONS & GUIDELINESEmail Marketing
ExecutionCreative
DeliverablesMax File
SizeAccepted File Types
Additional Assets Needed
Asset Lead Time
Sponsored Newsletter
970x250 banner (3 units total; can
be same or different
creative)
100KB Jpg, gif Click-through
URL(s)Link Tracking UTMs
10 business days prior to scheduled
deployment
Themed Newsletter
970x250 banner; must be less than
250KB (3 units total; can
be same or different
creative)
100KBJpg, gif
Click-through URL(s)
Link Tracking UTMs
10 business days prior to scheduled
deployment
Shopping Spotlight Newsletter Integration
600x450 hero image
100KBJpg, gif
Product NameDetails on Product
Special Offer (if available)
Click-through URL (to shoppable product page)
Link Tracking UTMs
15 business daysprior to scheduled
deployment
Custom Co-Branded Newsletter Series
970x250 banner; must be less than
250KB (3 units total;
can be same or different creative)
600x450 hero image
100KB Jpg, gif
Product NameDetails on Product
Special Offer (if available)Click-through
URL(s)Link Tracking UTMs
15 business daysprior to scheduled
deployment
Dedicated E-Blast: • Editorial Segment • Walmart Shopper Segment• Book Enthusiast Segment
800x600 hero image. Can be image only or
include text like banner artwork. All text must be
legible on mobile.
Footer image/banner
(if desired)Maximum 600px
wide x 300px high
Hi-res transparent client logo
100KB
100KB
100KB
Jpg, gif, png
Jpg, gif, png
png only
100 - 150 Words for Body Copy or Key
Copy PointsCall to ActionClick-through
URL(s)Link Tracking UTMs
15 business days prior to scheduled
deployment
Our default tracking UTMs are utm_source=postup&utm_medium=email&campaign=xxxxx. All assets must be submitted by stated lead times otherwise campaign flighting is subject to change.Please send assets to Jamie Klahr: Jamie.Klahr@bauermedia.us
SPECIFICATIONS & GUIDELINESContent Offerings
ExecutionCreative
DeliverablesMax File
SizeAccepted File
TypesAdditional
Assets NeededAsset Lead Time
Original Custom Content
Hi-Res image(s); no logos
100MBJpg, gif, png
Completed Creative BriefClick-through URL(s)Link Tracking UTMs
20 business days prior to scheduled launch
Custom Editorial Integration
n/a n/an/a Click-through URL(s)
Link Tracking UTMs10 business days prior to scheduled launch
Branded Content
1500x1124 hero image 100KB Jpg only
Up to 1,500 words of copyto be approved by
our editors. (Please refer to provided
guidelines document) Click-through URLLink Tracking UTMs
10 business days prior to scheduled launch
Sponsored Content
728x90, 300x250 and/or 320x50 banners
100KB Jpg, gif, pngClick-through URL(s)Link Tracking UTMs
5 business days prior to scheduled launch
Premium Video/Content Short
Hi-Res image(s); logo
100MB Jpg, gif, png
Completed Creative Brief Brand Guidelines Product Sample
(if needed) Click-through URL(s) Link-Tracking UTMs
Minimum of 30 business days prior to
scheduled launch
Our default tracking UTMs are: utm_source=postup&utm_medium=email&campaign=xxxxx. All assets must be submitted by stated lead times otherwise campaign flighting is subject to change.Please send assets to Jamie Klahr: Jamie.Klahr@bauermedia.us
NEW YORKJeff WellingtonExecutive Vice President, AdvertisingTel: 212-994-4200jeff.wellington@bauermedia.us
Christine StrifasIntegrated Sales DirectorTel: 212-994-4176christine.strifas@bauermedia.us
LOS ANGELESAmy LloydTel: 310.480.0586amy.lloyd@bauermedia.us
CHICAGOMolly PowersTel: 312.502.4938molly.powers@bauermedia.us
SOUTHWESTKelly McKayTel: 214.566.4497kelly.mckay@bauermedia.us
CONTACTS
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