camp digital malmö
Post on 15-Jan-2015
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Presentation about how to strategically w
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Don’t do an apphow mobile should transform your business
Hampus Jakobsson,@hajak
Let me tell you a story
An app is not an ad
Why mobile?
sharedidentity
“everyware”
laptop tablet tvphonewatchglassesimplant billboard
billboard
mobile+
watch
glasses
“implants”
mobilequalities
context identity
forced focus
immediate
context
immediate
identity
forced focus
Perfection is achieved, not when there is nothing more to add, but when
there is nothing left to take away- Antoine de Saint-Exupery
“
The Pareto principle
example
example
sharedidentity
“everyware”
laptop tablet tvphonewatchglassesimplant billboard
mobile should transform your business, not be
bolted on
hampus.jakobsson gmail.com@@hajak
Thanks!
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