client training: how cisco approaches global employer branding on glassdoor

Glassdoor, Inc. 2008-2016 #GDChat

Client Training:How Cisco Approaches

Global Employer Branding on Glassdoor

Glassdoor, Inc. 2008-2016 #GDChat

Webinar Tips for Attendees• You can connect to audio using

your computer’s microphone and speakers.

• Or, you may select “Use Telephone” after joining the Webinar.

• All lines will be muted to avoid background noise.

• You can ask questions at any time by typing them into the Questions Pane.

Glassdoor, Inc. 2008-2016 #GDChat

Featured Speakers

Kelly PayneDirector of Client Success at Glassdoor

kelly.payne@Glassdoor.com@kelly_payne22

Andrew SolukTalent Brand Specialist at Cisco

asoluk@cisco.comlinkedin.com/in/andewsoluk

Glassdoor, Inc. 2008-2016 #GDChat

#GDChat

Glassdoor, Inc. 2008-2016 #GDChat

• Glassdoor’s Global Reach• Definition of Employer Branding• Why Localize Employer Branding?• Client Spotlight: Cisco • Q&A

Agenda

Glassdoor, Inc. 2008-2016 #GDChat

Glassdoor’s Global Reach

Glassdoor, Inc. 2008-2016 #GDChat

Glassdoor’s Global Reach

• United Kingdom• Canada• France• Germany• India• Australia• Netherlands

Glassdoor, Inc. 2008-2016 #GDChat

Definition of Employer Branding

Glassdoor, Inc. 2008-2016 #GDChat

An Organization’s Reputation as an Employer

Glassdoor, Inc. 2008-2016 #GDChat

OK, Employer Branding Is Important!

But What’s This About a…

GLOBALEMPLOYER BRAND?

LOCALIZEDEMPLOYER BRAND?

Glassdoor, Inc. 2008-2016 #GDChat

Why Localize Employer Branding?

Glassdoor, Inc. 2008-2016 #GDChat

Why Localize Employer Branding? One Size Doesn’t Fit All

Glassdoor, Inc. 2008-2016 #GDChat

SalaryBenefits

CultureMentorshipLeadership

OpportunitiesWork/Life Balance

WorkplaceEnvironment

Location

EmployeePerspective

EmployerValues

Why Localize Employer Branding? Job Seekers’ Needs

Differ

Glassdoor, Inc. 2008-2016 #GDChat

Why Localize Employer BrandingJob seekers want more

information than just the job description. Top 5 things they want to know when they research1:

• Salary/comp• Benefits • Basic Company Info• What makes it an attractive

place to work• Company mission, vision,

values Source: 1 (Glassdoor US Site Survey, Jan 2016)

Glassdoor, Inc. 2008-2016 #GDChatSource: (Edelman Global Trust Barometer Survey, 2015)

Why Localize Employer Branding?

Jobseekers want to hear everyone’s perspective.Although friends and family are still the most trusted (72%), content provided by employees is the #2 most

trusted source of information on a company. 1

Glassdoor, Inc. 2008-2016 #GDChat

Why Localize Employer Branding?

• Each region has its own voice

• Differences in culture, benefits, office environment

• Value of employee to employee communication

• Stand out against the competition

• Applicants self-select and apply based on what they see

Glassdoor, Inc. 2008-2016 #GDChat

Why Localize Employer Branding?

• Lack of employer brand recognition in global markets

• Lower applicant quality

• Increased cost-per-hire & time-to-fill

• Costly implications for bad hires due to labor laws

Risks of Getting It Wrong

Glassdoor, Inc. 2008-2016 #GDChat

Client Spotlight

Glassdoor, Inc. 2008-2016 #GDChat

Client Spotlight: Cisco

People Deal Manifesto#WeAreCisco

Glassdoor, Inc. 2008-2016 #GDChat

Client Spotlight: CiscoGlassdoor allows you to showcase why you’re a great place to work with:- Dynamic branded content- Videos- Social media feeds

Glassdoor, Inc. 2008-2016 #GDChat

Global Brand Spotlight: Cisco

Glassdoor, Inc. 2008-2016 #GDChat

Global Brand Spotlight: Cisco UK

Glassdoor, Inc. 2008-2016 #GDChat

Global Brand Spotlight: Cisco India & France

Glassdoor, Inc. 2008-2016 #GDChat

Global Brand Spotlight: Cisco BenefitsCisco U.S. Cisco U.K.

Glassdoor, Inc. 2008-2016 #GDChat

49.7%Global Applications

33.5%

108.6%

Client Spotlight: Cisco Results

US Applications

India Applications

Glassdoor, Inc. 2008-2016 #GDChat

Client Spotlight: Cisco Key Takeaways

Candidates researching Cisco can see what we’re about and how our locations differ Employee to employee communication provides transparency into culture and work environmentLocation-specific information increases applications by helping candidates self-select

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Glassdoor, Inc. 2008-2016 #GDChat

Questions?

Kelly PayneDirector of Client Success at Glassdoor

kelly.payne@Glassdoor.com@kelly_payne22

Andrew SolukTalent Brand Specialist at Cisco

asoluk@cisco.comlinkedin.com/in/andewsoluk