future customer persona
Post on 24-Dec-2014
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Your future customers Persona
To build empathy with our future customers• Personas are more then
just demographic information, a persona needs to capture the persons behavior, belief and philosophy.
• More importantly their motivation or intentions.
• What do we need to look for when we create our personas?
Page 2
Think
FeelDo
Empathy
Opportunities
Insight
New business ideas
Methods:• Key informants• Interviews• Observation• Participant
observation• Be in the frontline of
your organization• Be a customer
Build a persona of your future customer
1. Name and title.
2. Basics.
3. Professional and personal background.
4. Quotes
5. Technical background.
6. Favorite websites (1-3).
7. Goals.
8. Need / I want statements.
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