icca database workshop presentation #icca12 monday 22/10/2012

51st ICCA Congress

International Congress and Convention Association.

Twitter: #ICCA12

ICCA Association Database workshop

22–24 October 2012

International Congress and Convention Association.

Twitter: #ICCA12

Our leads in the database must:

• have at least 50 participants• be organised on a regular basis• move between at least 3 countries

Association Database Criteria

International Congress and Convention Association.

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International organiser: ICCA, Amsterdam HO

Series (1): ICCA Research, Sales & Marketing ProgrammeEvent: 7th: 17-10 July 2013, Amsterdam, the Netherlands

Series (2): ICCA Congress & ExhibitionEvent: 52nd: 2-6 November 2013, Shanghai, China-P.R.

Series = potentialEvent = confirmed

Series/Events?

International Congress and Convention Association.

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Difference series/events

Series

1

Event7-9 July2011

Gdansk

Event13-16 June

2012Bregenz

Event7-10 July

2013Amsterdam

International Organiser

ICCA

Series

2

Event22-26 Oct

2011Leipzig

Event20-24 Oct

2012San Juan

Event2-6 Nov

2013Shanghai

International Congress and Convention Association.

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Series: ICCA Congress

Leipzig 2011

San Juan 2012

Shanghai 2013

Antalya 2014

Buenos Aires 2015

EVENTS

2016?

International Congress and Convention Association.

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• 10,651 Online International Associations

• 16,653 Online Series

• 167,197 Online Events

As at 23 August 2012As at 23 August 2012

Association DatabaseNumber of leads

International Congress and Convention Association.

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Number of complete profiles (series): 10,544

Number of incomplete profiles: 6,109

As at 23 August 2012As at 23 August 2012

Complete/incomplete

International Congress and Convention Association.

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Key contacts: 2,465

Decision links: 1,317

UIA links: 4,500

As at 23 August 2012As at 23 August 2012

More interesting figures:

International Congress and Convention Association.

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• ICCA members• International Associations• Internet• Local organisers• Suppliers• Other publications

Association DatabaseSources

International Congress and Convention Association.

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1a. Let’s see how many series are organized by International Organisations (associations) based in Bogota, Colombia.

1b. Where can you find the names of the series?

2a. For the ICCA 2010 Congress in Hyderabad, Mr. Jens Bungardt provided additional information on the World Congress of the International Union of Food Science and Technology –IUFoST-. Where can you find this info?

2b. You would like to know more about the exhibition attached to this meeting. We have this available for the 2010 edition which took place in Cape Town. Where can you find this information?

International Congress and Convention Association.

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3a. Please have a look at series # 1604101. Does Mexico have a chance of winning the bid for 2019?

3b. Do you think the organization will consider Mexico for 2022?

International Congress and Convention Association.

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• World/International: the conference rotates between all continents

• Europe:the conference rotates only within Europe

• Scandinavia:the conference rotates only between Scandinavian countries

Rotation area examples

Remember to: choose your continent AND World/International

International Congress and Convention Association.

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4a. Please look for potential business for a conference centre in Puerto Rico with a maximum of 1,200 attendants and with a commercial exhibition attached.

4b. Please save your search.4c. Look at your result. You decide to immediately

follow up on the first lead. Let your colleagues know this by attaching a note.

4d. Open the selection and check how many Series make use of a conference centre.

International Congress and Convention Association.

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5a. You are working for a congress centre based in Santiago de Chile, Chile and want to check if there are any events in the ICCA Database taking place in that city as of 1 September 2013 without a venue.

5b. Are any of these events with commercial exhibition?5c. What do you do when you notice there is information

missing in one of the event profiles?5d. What can you do if you know a lot about an event and

you would not mind other ICCA members contacting you about it?

5e. What do you do when an entire event (or series) is missing?

Events

International Congress and Convention Association.

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Mail merge!Steps to generate direct mail:

1. Make a selection on-line2. Export the profiles3. View and check them in Excel, filter your result if

necessary (on preferred venue, first open year, city, etc).

4. Save the file in Excel Workbook Database format5. Connect this Database to Word (Mail Merge)6. Insert the fields needed in the letter or directory7. Merge!

International Congress and Convention Association.

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Country ranking:

1 USA (759) 2 Germany (577) 3 Spain (463) 4 UK (434) 5 France (428) 6 Italy (363) 7 Brazil (304) 8 China-P.R. (302) 9 Netherlands (291)10 Austria (267)

Statistics 2011(nr of meetings)

International Congress and Convention Association.

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City ranking:

1 Vienna (181) 2 Paris (174) 3 Barcelona (150) 4 Berlin (147) 5 Singapore (142) 6 Madrid (130) 7 London (115) 8 Amsterdam (114) 9 Istanbul (113) 10 Beijing (111)

International Congress and Convention Association.

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Event insiders (new feature)

International Congress and Convention Association.

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International Congress and Convention Association.

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Core PCO (new feature)

International Congress and Convention Association.

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Remember

- ICCA criteria- Target your search: Series or Events? - Series: - Search for potential business - Report an update - Decision information - Additional scanned information - BE extra information - Remarks - UIA - Events: - Search for confirmed business - Report an update - I’m an insider - Exhibition link- Database online: - Research Corner - User Manual Association Database

51st ICCA Congress

International Congress and Convention Association.

Twitter: #ICCA12

Thank you!