it's social commerce, not e-commerce
Post on 17-Jul-2015
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It’s SOCIAL Commerce, not e-commerce…
And yes, there is a big difference!
“Social link sharing that eventually leads to a purchase is what we now often define social commerce as. The problem with this, and the previous definition, is that it’s not actual commerce. It’s merely a link that attempts to redirect one’s attention, and browser, away from a social experience to a traditional e-commerce experience. If a consumer cannot pay in-stream on the social network, it’s not social commerce, it’s advertising.”
Chris Teso, CEO, Chirpify
True SOCIALcommerce
Consider how social commerce will change the consumer purchase cycle…
Changing the Consumer Purchase Cycle
Turn IMAGE driven social platforms like into live store-fronts
Peer-to-Peer payments or gifting
Social Fundraising
Think of the possibilities!
Sound off here: http://bit.ly/YUThYe
Would you buy a product this way?
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