it's social commerce, not e-commerce
TRANSCRIPT
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It’s SOCIAL Commerce, not e-commerce…
And yes, there is a big difference!
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“Social link sharing that eventually leads to a purchase is what we now often define social commerce as. The problem with this, and the previous definition, is that it’s not actual commerce. It’s merely a link that attempts to redirect one’s attention, and browser, away from a social experience to a traditional e-commerce experience. If a consumer cannot pay in-stream on the social network, it’s not social commerce, it’s advertising.”
Chris Teso, CEO, Chirpify
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True SOCIALcommerce
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Consider how social commerce will change the consumer purchase cycle…
Changing the Consumer Purchase Cycle
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Turn IMAGE driven social platforms like into live store-fronts
Peer-to-Peer payments or gifting
Social Fundraising
Think of the possibilities!
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Sound off here: http://bit.ly/YUThYe
Would you buy a product this way?