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It’s SOCIAL Commerce, not e-commerce…

And yes, there is a big difference!

“Social link sharing that eventually leads to a purchase is what we now often define social commerce as. The problem with this, and the previous definition, is that it’s not actual commerce. It’s merely a link that attempts to redirect one’s attention, and browser, away from a social experience to a traditional e-commerce experience. If a consumer cannot pay in-stream on the social network, it’s not social commerce, it’s advertising.”

Chris Teso, CEO, Chirpify

True SOCIALcommerce

Consider how social commerce will change the consumer purchase cycle…

Changing the Consumer Purchase Cycle

Turn IMAGE driven social platforms like into live store-fronts

Peer-to-Peer payments or gifting

Social Fundraising

Think of the possibilities!

Sound off here: http://bit.ly/YUThYe

Would you buy a product this way?