keynote: snapchat for business: how-to grow, scale, and convert

SNAPCHAT FOR BUSINESS BY CARLOS GIL

ABOUT CARLOS GIL

HEAD OF SOCIAL MEDIA, BMC SOFTWARE

PREVIOUSLY WORKED FOR LINKEDIN

KEYNOTE SPEAKER AND STRATEGIST

MASHABLE TOP 50 SNAPCHAT INFLUENCER

AT THE END OF THIS SESSION, YOU WILL BE ABLE TO:

USE ADVANCED STRATEGIES TO GROW FOLLOWERS

CREATE CONTENT THAT ENGAGES YOUR AUDIENCE

UNDERSTAND HOW SNAPCHAT IS USED BY BRANDS

COMMON OBJECTIONS

IT’S ONLY FOR TEENS AND COLLEGE STUDENTS

IT DOESN’T SCALE AND THE U/I IS DIFFICULT

THERE’S NO WAY TO MEASURE ROI

REAL TALK

“IT’S NO LONGER ABOUT SEXTING, SNAPCHAT IS A LEGIT CHANNEL FOR BUSINESS”

@CarlosGil83

EXAMPLE: GATORADE

EXAMPLE: MGM RESORTS

EXAMPLE: BMC SOFTWARE

SPOILER ALERT

“SNAPCHAT IS NO DIFFERENT FROM WHAT YOU’RE ALREADY DOING ON SOCIAL”

@CarlosGil83

UNDERSTANDING THE BASICS

MOBILE APP USED FOR MICRO-CONTENT STORYTELLING

PHOTO & VIDEO CONTENT IS 1 TO 10 SECONDS LONG

CONTENT POSTED DISAPPEARS WITHIN 24 HOURS

“SNAPCHAT IS TWITTER MEETS YOUTUBE BUT BETTER”

@CarlosGil83

REAL TALK

WHY SNAPCHAT MATTERS

200 MILLION USERS AND 10 BILLION VIDEO VIEWS DAILY

MOST ACTIVE SOCIAL NETWORK BEHIND FACEBOOK

BRAND ADOPTION EXCEEDING TWITTER AND LINKEDIN

BRANDS ARE FLOCKING TO SNAPCHAT

MILLENNIALS WILL OUTSPEND BABY BOOMERS BY 2017

SNAPCHAT IS FUN WHEREAS FACEBOOK IS BORING

GETTING STARTED ON SNAPCHAT

WHO AM I TRYING TO REACH?

HOW AM I GOING TO REACH THEM?

WHAT’S MY VALUE PROPOSITION TO THEM?

EXAMPLE: MEGSLV

REAL TALK

“IT’S 2016, PEOPLE WANT TO ENGAGE WITH PEOPLE AND NOT BRAND LOGO’S”

@CarlosGil83

EXAMPLE: EVERLANE

EXAMPLE: WARBY PARKER

KEYS FOR GROWING FOLLOWERS

LEVERAGE EXISTING SOCIAL MEDIA CHANNELS

HIRE SOCIAL MEDIA INFLUENCERS

TARGETED INSTAGRAM AND FACEBOOK ADS

LEVERAGE EXISTING SOCIAL CHANNELS

INFLUENCERS BRING REACH AND STORYTELLING SKILLS

TARGETED ADS ON INSTAGRAM AND FACEBOOK

KEYS FOR CREATING CONTENT

FUN, ENGAGING, INFORMATIVE, OR EDUCATIONAL

ACCOUNT TAKEOVERS WITH INFLUENCERS

GO ”BEHIND THE SCENES” WITH YOUR CONTENT

EXAMPLE: WOW AIRLINES

EXAMPLE: SEPHORA AND POLYVORE

EXAMPLE: W HOTELS

EXAMPLE: POKEMON GO

KEYS FOR CONVERTING AND MEASUREMENT

RUN FLASH SALES EXCLUSIVE TO SNAPCHAT

OFFER FOLLOWERS COUPON CODES TO MEASURE SALES

USE CREATIVE TOOLS TO OVERLAY BIT.LY URL’S

BUILD A LOYAL AUDIENCE & COMMUNITY

RUN FLASH SALES AND OFFERS

RECAP AND NEXT STEPS

SNAPCHAT IS “IT” AND IT’S HERE TO STAY

THE KEY IS TO TELL ENGAGING, CREATIVE STORIES

DEVELOP A 12 TO 18 MONTH SNAPCHAT STRATEGY

REAL TALK

“THERE’S NO INSTANT ROI IN SOCIAL MEDIA, YOU HAVE TO GROW, ENGAGE, AND THEN CONVERT”

@CarlosGil83

Carlos Gilcarlos@carlosgil.biz

www.snapchatforbusiness.com