keynote: snapchat for business: how-to grow, scale, and convert
TRANSCRIPT
SNAPCHAT FOR BUSINESS BY CARLOS GIL
ABOUT CARLOS GIL
HEAD OF SOCIAL MEDIA, BMC SOFTWARE
PREVIOUSLY WORKED FOR LINKEDIN
KEYNOTE SPEAKER AND STRATEGIST
MASHABLE TOP 50 SNAPCHAT INFLUENCER
AT THE END OF THIS SESSION, YOU WILL BE ABLE TO:
USE ADVANCED STRATEGIES TO GROW FOLLOWERS
CREATE CONTENT THAT ENGAGES YOUR AUDIENCE
UNDERSTAND HOW SNAPCHAT IS USED BY BRANDS
COMMON OBJECTIONS
IT’S ONLY FOR TEENS AND COLLEGE STUDENTS
IT DOESN’T SCALE AND THE U/I IS DIFFICULT
THERE’S NO WAY TO MEASURE ROI
REAL TALK
“IT’S NO LONGER ABOUT SEXTING, SNAPCHAT IS A LEGIT CHANNEL FOR BUSINESS”
@CarlosGil83
EXAMPLE: GATORADE
EXAMPLE: MGM RESORTS
EXAMPLE: BMC SOFTWARE
SPOILER ALERT
“SNAPCHAT IS NO DIFFERENT FROM WHAT YOU’RE ALREADY DOING ON SOCIAL”
@CarlosGil83
UNDERSTANDING THE BASICS
MOBILE APP USED FOR MICRO-CONTENT STORYTELLING
PHOTO & VIDEO CONTENT IS 1 TO 10 SECONDS LONG
CONTENT POSTED DISAPPEARS WITHIN 24 HOURS
“SNAPCHAT IS TWITTER MEETS YOUTUBE BUT BETTER”
@CarlosGil83
REAL TALK
WHY SNAPCHAT MATTERS
200 MILLION USERS AND 10 BILLION VIDEO VIEWS DAILY
MOST ACTIVE SOCIAL NETWORK BEHIND FACEBOOK
BRAND ADOPTION EXCEEDING TWITTER AND LINKEDIN
BRANDS ARE FLOCKING TO SNAPCHAT
MILLENNIALS WILL OUTSPEND BABY BOOMERS BY 2017
SNAPCHAT IS FUN WHEREAS FACEBOOK IS BORING
GETTING STARTED ON SNAPCHAT
WHO AM I TRYING TO REACH?
HOW AM I GOING TO REACH THEM?
WHAT’S MY VALUE PROPOSITION TO THEM?
EXAMPLE: MEGSLV
REAL TALK
“IT’S 2016, PEOPLE WANT TO ENGAGE WITH PEOPLE AND NOT BRAND LOGO’S”
@CarlosGil83
EXAMPLE: EVERLANE
EXAMPLE: WARBY PARKER
KEYS FOR GROWING FOLLOWERS
LEVERAGE EXISTING SOCIAL MEDIA CHANNELS
HIRE SOCIAL MEDIA INFLUENCERS
TARGETED INSTAGRAM AND FACEBOOK ADS
LEVERAGE EXISTING SOCIAL CHANNELS
INFLUENCERS BRING REACH AND STORYTELLING SKILLS
TARGETED ADS ON INSTAGRAM AND FACEBOOK
KEYS FOR CREATING CONTENT
FUN, ENGAGING, INFORMATIVE, OR EDUCATIONAL
ACCOUNT TAKEOVERS WITH INFLUENCERS
GO ”BEHIND THE SCENES” WITH YOUR CONTENT
EXAMPLE: WOW AIRLINES
EXAMPLE: SEPHORA AND POLYVORE
EXAMPLE: W HOTELS
EXAMPLE: POKEMON GO
KEYS FOR CONVERTING AND MEASUREMENT
RUN FLASH SALES EXCLUSIVE TO SNAPCHAT
OFFER FOLLOWERS COUPON CODES TO MEASURE SALES
USE CREATIVE TOOLS TO OVERLAY BIT.LY URL’S
BUILD A LOYAL AUDIENCE & COMMUNITY
RUN FLASH SALES AND OFFERS
RECAP AND NEXT STEPS
SNAPCHAT IS “IT” AND IT’S HERE TO STAY
THE KEY IS TO TELL ENGAGING, CREATIVE STORIES
DEVELOP A 12 TO 18 MONTH SNAPCHAT STRATEGY
REAL TALK
“THERE’S NO INSTANT ROI IN SOCIAL MEDIA, YOU HAVE TO GROW, ENGAGE, AND THEN CONVERT”
@CarlosGil83
