my brand story

UEFA CHAMPIONS LEAGUEMarketing Plan for NFSE (No Fear of Speaking

English)

Heeyeon(Billy) KimDec 2010

Way to the Champions LeagueTo build the NFSE (No Fear of Speaking English).• Vision/ Mission• Roles• Monitoring• This Is My Brand Today• Now Vs After 20 years

Vision/ Mission

Vision/ Mission My purpose in life is to become successful

business man who establishes global English institution in order to give to the students confidence about Speaking English regardless of nationality. NFSE (No Fear of Speaking English) will open to the students who inspire to learn how to speak English without fear.

Roles

• A Player (No. 1 Player)• Grateful Son• Nice Brother• Best friend• Diligent Student• Love myself• Inspiring of the CEO of NFSE

A Player (No. 1 Player)

Grateful Son

Nice Brother

Best friend

Diligent Student

Love myself

Inspiring of the CEO of NFSE

This Is My Brand Today

BILLYI am a fan of Billy Joel.

This Is My Brand Today

Kim-ChiKIM-Chi is traditional food of Korea. I’m Korean.

This Is My Brand Today

I am a Research Analyst at FactSet Research Systems.

This Is My Brand Today

I will become the CEO of NFSE (No Fear of Speaking English).

This Is My Brand Today

BILLYI am a fan of Billy Joel.

Kim-ChiKIM-Chi is traditional food of Korea. I’m Korean.

I am a Research Analyst at FactSet Research Systems.

I will become the CEO of NFSE (No Fear of Speaking English).

SWOT analyst of my life Internal

Strengths• No fear and confidence• I am still young• I already have lots of loyal friends who are potential investors or advisor of

my business• Good listener and advisor

Weaknesses• Sometimes Stubborn and can not see long-term• Sometimes too positive Thinking• Sometimes easy to loss my interesting

SWOT analyst of my life External

Opportunities• More chance to study and make career• I am still young• I already have lots of friends who are potential investors or advisor of my

business• English is still the most important language in the world• Advantage of research for my business

Threats• Sometimes miss the big chance• Sometimes inflexible

Monitoring

• Make a daily schedule

• Secure a capital

• Make a relationship with investors

• Research about related-business things

• Feedback from my mentor

Now Vs After 20 years

Now After 20 yearsResearch Analyst at FactSet CEO of NFSE

Single Make a happy family

Employee Successful business man

Staying in the Philippines Many business trips and based on Korea

No Assets Plenty of Assets

Milestones for success

• Now a days I’m preparing for my future business. For example, making loyal relationship, taking MBA & working as a employee. One day, it will be great help for me.

• Winning is not only my goal but happiness. It is meaningless without happiness even though I would succeed.

UEFA CHAMPIONS LEAGUEMarketing Plan for NFSE

Heeyeon(Billy) KimDec 2010