naatelier brand development guide draft 5€¦ · 3 name brainstorming 5 company’s philosophy 6...
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NAATELIERBrand Development Guide
Draft 5
1
Contents
1 Co mpany
2 History
3 Name brainstorming
5 Company’s philosophy
6 Naming ideas
7 Contemporary references 9 Historical references 11 Type explorations 12 Logotype development
13 Logotype 15 Color palette 17 Black /white Mark 19 Color Mark
20 Secondary type 21 Image style 23 Brand Application
1 2
Company History
Vlad Alexandru Niculescu’s architecture studio is located
in Germany. He opened hid own office at the beginning of
2016, focusing on housing and commercial projects, inte-
rior design, restorations and small extensions. He is a young
architect, he graduated the Faculty of Architecture in 2013 in
Bucharest, his birth town. He has previous work experience
in Romania as well as in Germany. His studio builds a canvas
on wich people build further their dream with his help. The
studio articulates people’s necessities, plays with Space, all
in a contextual perspective that helps developing particular
solutions for each client. Dreaming, profound thinking, deep
analysis, curiosity about people, these are the tools that the
studio uses when people come in and begin their collabora-
tion for their dream house.
My start-up is an architecture studio
that creates Space and shapes it in
accordance with people’s dreams.
3 4
Naming Brainstorming
5 6
Naming ideasCompany’s Philosophy
1 NVA ARCHITECTURE
2 NV ARCHSPACE
3 NAATELIER
1 PARTICULAR
2 CONTEXTUAL
3 SENSORIAL
7 8
Contemporary references
9 10
Historical references
11 12
Logotype DevelopmentType exploration
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n a e r a ern
a ern
a e r n a e r n a ern a e r n
AT ERAT ERAT ERAT ER
AT ER AT ER AT ERAT ER
NAATELIER
Letter Shapes
Typographic Skeletons
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Variation and Refinment
Customizing Letters
naatelier
13 14
Final Logotype
15 16
Color Palette
17 18
Mark
19 20
Color Mark Secondary Type
ARHITECTURAL RICHNESSArchitectural Richness
ARHITECTURAL RICHNESSArchitectural Richness
His studio builds a canvas on wich people build further their dream with his help. The studio articulates people’s neces-sities, plays with Space, all in a contextual perspective that helps developing particular solutions for each client.
Building Connections
His studio builds a canvas on wich people build further their dream with his help. The studio articulates people’s necessities, plays with Space, all in a contextual perspective that helps developing particular solutions for each client.
Building ConnectionsGaramond Typeface
ARHITECTURAL RICHNESS
ARHITECTURAL RICHNESS
Metro Nova Pro Typeface
21 22
SENSORIAL PERSPECTIVE
Dream Grid
Image Style
23 24
Brand Application
2. Businesscard and Letterhead
1. Publication
3. Product Package4. Web Site
25 26
Businesscards Letterhead
27 28
Web Site
29 30
BookProduct Packaging
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