NAATELIERBrand Development Guide

Draft 5

1

Contents

1 Co mpany

2 History

3 Name brainstorming

5 Company’s philosophy

6 Naming ideas

7 Contemporary references 9 Historical references 11 Type explorations 12 Logotype development

13 Logotype 15 Color palette 17 Black /white Mark 19 Color Mark

20 Secondary type 21 Image style 23 Brand Application

1 2

Company History

Vlad Alexandru Niculescu’s architecture studio is located

in Germany. He opened hid own office at the beginning of

2016, focusing on housing and commercial projects, inte-

rior design, restorations and small extensions. He is a young

architect, he graduated the Faculty of Architecture in 2013 in

Bucharest, his birth town. He has previous work experience

in Romania as well as in Germany. His studio builds a canvas

on wich people build further their dream with his help. The

studio articulates people’s necessities, plays with Space, all

in a contextual perspective that helps developing particular

solutions for each client. Dreaming, profound thinking, deep

analysis, curiosity about people, these are the tools that the

studio uses when people come in and begin their collabora-

tion for their dream house.

My start-up is an architecture studio

that creates Space and shapes it in

accordance with people’s dreams.

3 4

Naming Brainstorming

5 6

Naming ideasCompany’s Philosophy

1 NVA ARCHITECTURE

2 NV ARCHSPACE

3 NAATELIER

1 PARTICULAR

2 CONTEXTUAL

3 SENSORIAL

7 8

Contemporary references

9 10

Historical references

11 12

Logotype DevelopmentType exploration

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Letter Shapes

Typographic Skeletons

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Variation and Refinment

Customizing Letters

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13 14

Final Logotype

15 16

Color Palette

17 18

Mark

19 20

Color Mark Secondary Type

ARHITECTURAL RICHNESSArchitectural Richness

ARHITECTURAL RICHNESSArchitectural Richness

His studio builds a canvas on wich people build further their dream with his help. The studio articulates people’s neces-sities, plays with Space, all in a contextual perspective that helps developing particular solutions for each client.

Building Connections

His studio builds a canvas on wich people build further their dream with his help. The studio articulates people’s necessities, plays with Space, all in a contextual perspective that helps developing particular solutions for each client.

Building ConnectionsGaramond Typeface

ARHITECTURAL RICHNESS

ARHITECTURAL RICHNESS

Metro Nova Pro Typeface

21 22

SENSORIAL PERSPECTIVE

Dream Grid

Image Style

23 24

Brand Application

2. Businesscard and Letterhead

1. Publication

3. Product Package4. Web Site

25 26

Businesscards Letterhead

27 28

Web Site

29 30

BookProduct Packaging