pimp my profile - linkedin profile-builder tips

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Pimp My ProfileNobody’s gonna do it for you.

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Jeff Ebbing www.linkedin.com/in/jeffebbing/

In the Age of Referral…

It’s not _____ you know;it’s _____ you know.

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Who is this guy, anyway?

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Google Yourself

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Name it to claim it

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Be somebody!

Industry expertBusiness ownersKeynotes, workshops, break outsAssociations, corporations, groups

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Your Personal Brand SEO

Choose keywords to define your personal brand– Who you are– What you do– Why you’re special

SEO = Skills & Expertise OptimizationFuel Linkedin’s search function

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Marketing Brand You On LinkedIn

Headline = Banner AdHeadshot = Trust IndicatorSummary = Press ReleaseExperience = Proof PointsSkills and Expertise = Third Party ValidationStatus Updates = Billboards

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Headline = Banner Ad

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Headshot = Trust Indicator

“When looking forcandidates, I'm initiallydrawn to a picture…”- Every staffing director in the modern world

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Summary = Press Release

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Experience = Proof Points

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Skills & Expertise

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Build Your Street Cred

Add your strengths or what you want buildRemove old ones, things you don’t want to doWho endorses you? For what? Use to boost skills you want to see higherEndorse others, most will reciprocate

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Let’s fix that.

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Link to Your Work!

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Cross-pollenate!

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Link it. Link it good.

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Organize Your Profile

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Shuffle step.

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Status Updates = Billboards

Jeff Ebbing www.linkedin.com/in/jeffebbing/

On-Brand Status Updates

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Digital Deposits = Stay Top Of Mind

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Digital Deposits

ProactiveShare an articlePass along a leadRecommend a resourceExtend an invitation

ReactiveCongratulateTake notice of an activityOffer advice/solutionsFollow up online

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Don’t be this guy

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Personalize It

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Be mine.

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Connect with current contacts

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Thar’s gold in them thar searches!

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Time to mine.

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Groups

There’s something for everybodyDon’t go crazy Engage!

advice, status, smarts, content, traffic, clients, opportunities

Viewers can see your groups

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Messages

Use to connect, share, compliment, seek adviceGotta be connected first*

1. Have a good subject line/title2. Introduce yourself3. Get to the point quickly4. Wrap it up, say thanks

* Paid Linkedin members can message anyone

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Recommendations

Specific aspect, skill, project, experienceProof and suggest tweaks Job switch/project completionSpread the loveReciprocate?Recommendations you write will show up on your profile too

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Jeff Ebbing www.linkedin.com/in/jeffebbing/

All-Star Profile

• 200x200 px photo• Current job title• 50 connections• 3 past & current jobs• Education• Skills & expertise

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Pimp it in Five Minutes

1. Log on2. Do at least one of the following:

• Add or accept new connections• Tweak your profile• Update your status• Acknowledge your network’s activity• Check who’s viewed your profile

3. Log off4. More time?

Research prospects, read articles, search groups, target employers… whatever!

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Take the Pimp It Pledge

1. Make a 21-day commitment and block the time

2. Update your Headline, Summary, and Skills

3. Flesh out your current and prior Experience

4. Post an on-brand status every week

5. Add 15 or more connections

6. Make at least one digital deposit every week

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Great Resources & Help

LinkedinMashableYoutubeSearch toolCreep profiles

HT to Sima Dahl for inspiring ME to pimp MY profile. Google her. She’s awesome.

Jeff Ebbing www.linkedin.com/in/jeffebbing/

Fin.