pizza friday 149
Post on 17-May-2015
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NEXTMONTH
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HEADLINES
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Loyalty Be Damned, Car Buyers Go Where The
Bargains Are
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Hells Angels Sues Alexander McQueen, Saks
Over Trademark
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Victoria's Secret Offers $2 Million
Bra
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Sony Ends Production Of Cassette Walkman
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MIKE’S TOP 5
http://www.youtube.com/user/Numantra#p/f
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THE NEWS
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How The Lance Armstrong Foundation Became Livestrong Fast Company
Chuck Salter takes a fascinating look at how Livestrong CEO Doug Ulman and Austin-based Milkshake Media created the Livestrong brand out of a nondescript corner of the Lance Armstrong Foundation Web site -- the online resources center where people shared stories of their survival battles.
"We thought they wanted medical resources," says Milkshake founder Kat Jones. "They wanted to talk about how cancer had changed their lives emotionally, physically, and practically."
They looked for a name that would reflect a line -- "All I wanted to do was tell people to fight like hell" -- from Armstrong's autobiography. When they tested Livestrong in focus groups, they found it was controversial. "You cannot tell someone diagnosed with cancer to live strong," said one survivor. "That's obnoxious."
Jones knew she had a winner right then. "One thing I've learned," she says, "is that when things are polarizing, it's right."
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Holiday Inn Plans To Turn Its Bars Into Social Hubs Wall Street Journal
We swore off re-reporting on Holiday Inn's $1 billion makeover of its 3,400 hotels worldwide after it launched its $100-million "Stay You" campaign in spring. But Kris Hudson reports that it has a new way to re-grab our attention. It's redesigning and expanding its hotel bars to make them livelier "social hubs."
The bars will be the center of several Holiday Inn services, including the restaurant, game room and business center. The chain is reacting to a study of 10,000 guests in six major cities that found that frequent customers -- mid-level road warrior types -- want to be around other people rather than holed up in their rooms.
"These are more extroverted, charismatic people who like people," says Kevin Kowalski, svp of global brand management for Holiday Inn's U.K.-based parent, InterContinental Hotels. "They're not going to hang out in their rooms and watch TV."
In fact, if all goes according to the marketing plan, these "social animals" will eat more food at the bar instead, improving margins in a number of ways that mostly have to do with reducing labor costs -- leaving, one presumes, the displaced wait staff hanging out at home watching TV.
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Vibram's Five-Toed Running Shoe Making A Splash Reuters
Maybe you've seen someone wearing the Vibram Five Fingers (www.vibramfivefingers.com) running shoe that sports five toes and looks like something a pollywog playing dress-up might wear around the lake house. If you have, says Vibram USA CEO and president Tony Post, you've probably been tempted to ask him or her about it. And that's been the success of the product.
"It's all been social media, grassroots marketing, a lot of one-on-one conversations, frankly, is what it's been that's built this business," he tells Natalie Armstrong. And when bigger companies copy his product, he's counting on those relationships to keep it going. "People will always find a way, even if it's not an exact copy to design around something, so at the end of the day it's really about your relationship with the consumer," Post says.
There now are more than 700 distributors for the shoe, which forces runners to land on their forefoot instead of their heels, in North America. Post says the company has "never run a single ad" for the product, which targets young, active people interested in anything from fitness training, running and outdoor activities to yoga.
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CROWDSOURCING
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:http://www.searchfortheobvious.com/
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SOCIALMEDIA
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:http://www.officemax.com/home/custom.jsp?id=m7160186
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MOBILE
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:http://gomiso.com/
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INNOVATION
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:http://bing.decodejay-z.com/?fbid=bCYK0l6VJ2N&wom=false
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Pizza Friday is Numantra’s weekly venue for reviewing the latest news, innovations and accomplishments taking
place in our industry and the world at large.
Numantra is a very unique and results-driven advertising & marketing agency that was started on the crest of a tidal wave of change that ushered in the
21st Century.
Our founding partners recognized the coming of this change and purposefully created a company shaped in the image of the unstoppable future. Find out what Numantra
can do for you.
Visit hire.numantra.com for more information.
http://hire.numantra.com
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:http://adage.com/digital/article?article_id=145673
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