school of business and management introduction to business / mb1101...
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1
FINAL REPORT
SCHOOL OF BUSINESS AND MANAGEMENT
INTRODUCTION TO BUSINESS / MB1101
2015/2016
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Contents 3.1 Product details ......................................................................................................................................... 8
3.2 Expectation ............................................................................................................................................. 8
3.3 Customer’s Feedbacks ............................................................................................................................... 9
3.4 Improvements ......................................................................................................................................... 9
4.3 General Preparation ............................................................................................................................. 10
4.1 Operation Preparation .......................................................................................................................... 11
4.2 Marketing Preparation .......................................................................................................................... 11
A) Market Research ................................................................................................................................. 11
8.Appendices ........................................................................................................................................ 21
List of partnerships...................................................................................................................................... 21
.............................................................................................................................................................. 22
MEMBER PROFILES ............................................................................................................................... 22
.............................................................................................................................................................. 24
Promotional Materials ................................................................................................................................... 25
PROMOTIONAL MATERIAL .................................................................................................................... 25
SOCIAL MEDIA ACTIVITIES ..................................................................................................................... 26
Social Media Activities ...................................................................................... Error! Bookmark not defined.
Booth Layout .............................................................................................................................................. 32
BOOTH LAYOUT .................................................................................................................................... 32
Booth Design .............................................................................................................................................. 32
Income Statement ....................................................................................................................................... 33
INCOME STATEMENT ............................................................................................................................ 33
Cash Flow .................................................................................................................................................. 33
Transactions .............................................................................................................................................. 40
TRANSACTIONS ..................................................................................................................................... 40
DOCUMENTATIONS .............................................................................................................................. 41
TABLE OF CONTENT
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GROUP MEMBERS
1. Dini Fauziyah 19715005
2. Nadia Athinna Hapsari 19715008
3. Kimberly 19715014
4. Ahyan Fadani 19715037
5. Lazuardi Yusril Ihza 19715039
6. Shannon Dwiputri Chandra 19715064
7. Nathania Kristiana 19715087
8. Nisita Nola Adalea Agma 19715089
9. Nanda Bagus Nurhidayat 19715104
10. Kidam Aulia Rasnadipoetra 19715142
11. Andre Agasi Danuaji 19715168
12. Muhammad Alifa Masya 19715195
13. Sofwatun Nida 19715209
14. Muhammad Andri Ronaza 19715210
15. Desita Wahyu Ramadhani 19715220
16. Lirih Hartini Utami 19715253
17. Febianti Hersan 19715288
18. Philip Cuaca 19715293
19. Nindya Resti Ramadhani Putri 19715300
20.Kartika Cahya 19715199
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2. EXECUTIVE SUMMARY
We choose this name because our food is in a small size, which
is usually known as “pop”, and our food is based on potato, so
we collaborate them and take Poptato as our name .
COMPANY NAME: POPTATO TAGLINE: POP IN YOUR MOUTH
It means when people eat Poptato, they
will feel the sensation of bomb of
deliciousness explodes in their mouth.
@poptato.co @dtb764p
Poptato Company is a start up company which sells food and beverages. Poptato tries to make a new innovation in the products
that want to be sold. We choose POPTATO as our company’s name based on our main ingredient , potato.
Our products are “Poptato” and “J.Lo”. We present Poptato as sausage covered by the crispy potato outside. Our beverage
product is J.Lo, J.Lo is really fresh lemon tea with jelly and mint leaf. Our products are for all people without any exception.
We presented on 21st and 22nd November at Jessie James Outlet on Jalan Riau No. 26 Bandung from 8 a.m until 5 p.m. Poptato will
complete your culinary tourism. Your culinary tourism will not be completed before you try our best Poptato and J.Lo.
We take “carnival” as our theme, we want the costumers feel the happiness of PopTato, so we decorated our booth in red and
yellow color.
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1 Be professional : discipline, have responsibility with your jobs, help each other,
don’t be lazy, be active, hardwork, etc.
2 Act with integrity, competence, diligence, respect and in an ethical manner with
the public, clients (customers), colleagues in the profession, and other
participants in this company.
3 Place the integrity of the profession and the interests of clients above their
own personal interests.
4 Practice and encourage others to practice in a professional and ethical
manner that will reflect credit on themselves and the profession.
5 Maintain and improve their professional competence and strive to maintain and
improve the competence of other professionals.
6 Every other participants that will have collaboration with us must sign the
contract, after signing the contract it means they are agree, so they have to
follow the rules that we have given in the contract. And our company have to
follow their rules too.
7 DO THE BEST FOR OUR COMPANY.
CODE OF ETHICS Before we started our whole activity, Poptato had already made an agreement so we can work effectively. The
code of ethics is applies for all Poptato’s member.
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1. ORGANIZATION STRUCTURE
Chef
Lirih H.
CEO
Nanda B.
Secretary
Shannon D.
HR
Kidam A.
Operation
Kartika C.
Finance
Lazuardi Y.
Accounting
Philip C.
Budgeting
Dini F.
Publishing & Design
Andre A.
Sofwatun N.
Promotion
Desita W.
Marketing
Kimberly
Research
Ahyan F.
Logistic
Nathania K.
Transportation
Febianti H.
Packaging
N. Resti
Production
Nadia A.
Stuff
M. Andri
Stock
M. Alifa
2.1 Organization Chart
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Position Members Job Description
CEO
Nanda Bagus N.
Make timeline Controlling Directing all members Decision making
Secretary Shannon D.C.
Create slide presentation Licensing Finishing final report
Human Resource
Kidam Aulia
Motivating Making attendance list
Financial
Head of Finance Lazuardi Yusril I. Controlling finance Making Final Report
Budgeting Dini Fauziah Determine the capital Analyzing Income and expenses Determine the cost of company products
Accounting Philip Cuaca Writting all the cash flow Writting all the transaction
Marketing
Head of Marketing Kimberly
Controlling Marketing Making Poptato’s official accounts Promoting Making Final Report
Research Ahyan Fadani Doing Market Research
Promotion Desita Wahyu R. Promoting Poptato
Publishing & Design Andre Agasi D. Sofwatun Nida
Making all of the design Making documentation Making Quiz
Operation
Head of Operation Kartika Cahya Controlling operation Making Final Report
Production
Production Nadia A. Controlling the production activity
Chef Lirih Hartini U. Cooking
Packaging Nindya Resti R. Responsible in packaging
Logistic
Logistic Nathania K. Controlling the stock and stuff
Stock M. Alifa Collecting the stock
Stuff Andri Ronaza Collecting the stuff
Transportation Febianti Hersan Responsible in transportation
2.2 Job Description
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3. PRODUCTS 3.1 Product details
Everybody loves potato and sausages. So, we combined both main ingredients and that’s an innovation that has been made
by Poptato Company. To add the value of Poptato, we mix the Poptato with several sause taste spicy, salty, sweet, and savory. We also combine Poptato with Original sauce (ketchup or chili sauce with mayonaise), Barbeque Sauce, and Teriyaki Sauce.
The customer could choose from three types of sauce based on their preferences.
3.2 Expectation
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3.3 Customer’s Feedbacks
3.4 Improvements It’d be better if there's more equipments and operator available. There was situation when a lot of customers buy certain
product at the same time and the customers have to wait for a quite long time. In addition, our variety of products needs a
larger kitchen space, so that all products don’t have to be made at the same place which can cause ineffectiveness
A fter the customers had tried our poptato, we asked them to write some
reviews in order to evaluate our work. Surprisingly, their reviews and
comments overall is good. They said our poptato was delicious and our
service was good
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4.3 General Preparation
a. Choose CEO and Make Organization Structure
We chose Nanda Bagus as our CEO because Nanda has already had an experience in controlling an event. As we chose Nanda as our CEO, we also made
our organization structure and decided who will be in certain position like operation, marketing, HR, and many more.
b. Market research by Marketing
The result is we choose sausages that covered with potato as our food, and ice lemon tea jelly for our drink.
c. Create Name and Making Company’s Logo
After we finally found what our food is, we finally named our company based on the food that we sell, we also made our logo. That day, we were official
as a new company “Poptato”.
d. Decide Selling Place
After doing some research, we decided to choose Jessie James as our place.
e. Submitted Proposal to Jessie James
Our CEO, Nanda made an appointment with the general manager of Jessie James to give the proposal, we finally found our place.
f. Experiments
We did 3 times experiments to get the proper scale for our food and drinks. We did our experiments at our member’s house.
g. Spreading vouchers to universities
We gave 120 vouchers to people in Bandung
h. Negotiating with Kecamatan Babakan Ciparay
i. Collecting stuff for excecution day
We collect the stuff that we need for the next day, did the briefing. Everyone stayed overnight at one of our member’s house.
4. PREPARATION
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4.1 Operation Preparation a. Menu searching
First of all, we did the menu searching, we estimated what will be our product. We choose some kinds of food, like cimol with
greentea , streetfood like French fries, and many more.
b. Experiment
We did three times experiments in order to get the proper scale for our food and drinks. We did the experiments at one of our
member’s house.
4.2 Marketing Preparation
A) Market Research
Before we start our project, the first thing we did was doing market research, because we have to know who will be our
customer, what do they want, how much will the food cost, and where the most crowded place is. In order to know those
things, we spread the questionnaire
B) Social Media Marketing
Nowadays, social media is a common yet the most effective way to get your company known by public. This advantage
is being used by our company to promote more about our company and build people’s awareness about our products.
Thinking about the most the most common used social media used by our target market, we decided to make an
Instagram account, and also LINE official account.
2. Instagram : @poptato
Our Instagram account is used to keep the Popfriends updated with us by sharing our teaser about food and drink, product’s
information, interesting promotions or discounts (including quiz), announce winner of the quiz, and latest news about us
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1. LINE official account : @dtb1764p
Our LINE official account is used to spread the information and interesting promotions or discounts. Basically, our
Instagram and LINE official account has the same promotion content. However, we more often broadcast news about
Poptato on our LINE official account, considering there are many Popfriends who added our LINE official account, and
also the time that our target market use to chat in LINE takes more time rather than any other social media. To gain
LINE’s friends and in order to gain people’s awareness, we make quiz which held 2 times.
Moreover, we also contact some of Bandung’s food blogger account in Instagram to promote our products by reposting our
picture. This technique is used to get people who lives in Bandung’s attention. After sending our pictures and caption, we got
featured in @wisatakuliner_bandung & @akulapar for free.
C) Printed Advertising
To make students know about our company and product, we decided to make an invitation to potential buyer who called
“lucky people”. We make 120 small invitations (6x10 cm, printed in soft art paper). After listing potential places, we
decided to spread the invitations to several high schools and universities (private and public school), and also strangers.
Here are the list of the distribution:
- SMAN 3 Bandung ( 10 invitations)
- SMAK 1 BPK Penabur Bandung (10 invitations)
- SMA St. Aloysius Bandung (10 invitations)
- Institut Teknologi Bandung - to all faculty and
some of UKM (40 invitations) We spread 1/3 of our invitations in
our own university considering most of them will come.
- Parahyangan University (15 invitations)
- Maranatha Christian University (15 invitations)
- Our own friends (20 invitations)
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D) Quiz
In order to gain LINE account’s friends and also having fun with our Popfriends, we decided to make 2 quiz. The first quiz
was held on Monday, 8th November 2015 , and the question was “What is the fill of Poptato?” The quiz’s goal is to make
people know about what our signature product is. Total participants of 1st quiz is 40 people and we’ve reached the target
for first quiz (80 friends added us on LINE). We choose the winner by stalking the participants who answered right one by
one and search for the one who have many followers. This technique is used to make the w inner’s followers know about
Poptato, because the winner was required to upload the photo contains Poptato’s information.
The second quiz was held on Monday, November 15 th. The quiz’s goal is to make people know about the main theme and
decoration. So, when they heard the word “carnival”, they would probably think about Poptato. Total participant of the 2 nd
quiz is 57 people, and we’ve reached the target for the second quiz (140 friends added us on LINE). The technique to find
the winner is still the same.
E) Personal LINE Chat
In this marketing strategy, every person in our company should greet some friends, share about what Poptato is, and ask
them to follow Poptato’s social media, also invite them to come on our execution day directly.
F) Endorsement
We have endorsed 5 hits people from ITB, Parahyangan University, UNIKOM, UNISBA and UPI. This endorsement is used to
make their followers notices Poptato, and come to our booth. In return, we gave them a free product if only they come to
our booth.
G) Changing our profile picture
All of Poptato’s members changed their profile picture. The propose of using this technique is to raise the feel of curious
from people so they became aware to Poptato because they saw lots of people using the same template for the profile
picture
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4.4 Financial Preparation
In creating a financial budget, first of all we give freedom to the other divisions to report the budget in case they need. After they
conducted a survey on the market, they reported the budgets they need. After that we made a budget.
After the capital was provided, we begin to divide to the first division who can purchase needs first. But, there are also a few of
them bought the goods and materials in advance then report to us, but in condition that the goods is determined according to the
price of the initial agreement.
In financial activities, we emphasize to each division to record each transaction to facilitate our record financial statements.
For coordination with other divisions, such as if the price of corn flour are used beyond the initial set of prices, our finance
division prioritizes communication. So if there is a price or goods turns unexpected, as long as had been discussed in advance and
has sought alternatives, we are willing to spend the money.
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5. EXECUTION 5.1 Rundown Plan
This is one of our schedule On Sunday morning, at 3 a.m, our operation team woke up and started making the batter. The tent
team went to Jessie James. At 6.30 all of our team arrived in Jessie James, we had some finishing preparation and pray, after
that at 7.30 we could start selling. We sold our food in the booth and we spread our team around Jalan Riau.
On Sunday, the situation was more crowded than Saturday, it was a good chance for us. At 2 p.m our safety stock was
decreasing more than It had to be, so our CEO and COO decided to restock our ingredient, restock team (Alifa and Andri) went
to the nearest market to buy the 5 kg of potato, fortunately the plan ran well and our restock team came before our
ingredients became exactly empty. So while there are a lot of costumers came we were ready to serve them. At 4 pm, our
poptato was sold out, and we decided to just sold our J.Lo because we didn’t have time to buy the ingredients anymore. Finally,
at 5 p.m we closed. Because our J.Lo was still remaining, so we decided to give it as a charity to some people around Jessie
James.
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A) Sales promotions
A) Adapt Starbucks’ technique and shout “Terimakasih Kakak” whenever someone purchase.
We write “Have a nice day, ….” In every cup. Basically, this technique is used to make our
customers happy and post the photo of our product on Instagram, and of course make our
product well-known in only 2 days. When the customer finish shopping in our stand, we will
shout “Terimakasih Kak/Bu/Pak (name)” And we can see the bright smile hanging on our
customer’s face. That is such a pleasure for us.
B) Dance and shout on the road
A) Food blogger’s review
We have contacted @foodiary_bdg considering his instagram’s feed is all about food that price is not
too pricey , and he came on our execution day (Saturday, November 21st
2015). Luckily, when he asked
the details about our company, we told him that this was our first time selling our products in
“market”, and he gave us a free promotion. He captured our product, asked what our product is, and
reviewing our products on his Instagram. We believe this was one of the effective way to promote our
product, because we can see that there are some of the followers mentioned their friends to come in
@foodiary_bdg’s post. His posting can be seen in documentation page.
1 2 3 4 5
Promotions details:
1. 10% discount for the first 30 students who bring their ID Card
2. Bundling price for lucky people who bring their special invitation
3. Free Jessie James voucher for those who purchase more than Rp. 40.000
4. Free 1 Poptato for the lucky winner on Instagram
5. Surprise discount:
- Hint 1 : Oh losing him was blue I’d ever known, missing him was dark grey all alone. Forgetting him was like trying to know
somebody you never met. ‘Cause loving him was _ _ _ (Taylor Swift - Red)
- Hint 2 : Showing a picture of red shirt
The surprise discount is for those who wear red clothes. (10% discount for the first 30 customers)
5.2 Marketing Execution
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C) Adapt Starbucks’ technique and shout “Terimakasih Kakak” whenever someone purchase.
We write “Have a nice day, ….” In every cup. Basically, this technique is used to make our
customers happy and post the photo of our product on Instagram, and of course make our
product well-known in only 2 days. When the customer finish shopping in our stand, we will shout
“Terimakasih Kak/Bu/Pak (name)” And we can see the bright smile hanging on our customer’s
face. That is such a pleasure for us.
D) Dance and shout on the road
When our booth is not so crowded, we decided to dance on the road and shout some sentences about Poptato,
like: “Ayo Bapak/Ibu dicoba dulu Poptatonya”, “Poptatonya yuk!” and this technique works well because there
were so many people saw us dancing and shouting, and some of them come to our booth.
E) Mobile selling around Riau’s street and GOR Saparua
We decided to sell around Riau’s street in front of factory outlet (Summit, Heritage, etc) and sell
around GOR Saparua. The effective mobile selling was on Sunday, because there were so many
people hanging out in Riau’s street on Sunday. And to make our mobile selling easily, we have
made a catchy holder to hold about 4-6 products.
F) Make “ojek-payung” service
Due to rainy season, we make “ojek payung” service for our customer, so they can still buy our products without
getting wet. This technique went well because some of our customers didn’t bring umbrella while
it was raining, and when they wanted to go to our stand, they got panicked. So, we came to them
and start our “ojek payung” service.
G) Provide photobooth accessories
When we know the time needed to prepare our product is quite long, we provide some photobooth accessories, so
when the customer wait, they felt happy with our cheerful and happy ambience of carnaval. After they took some
photos, we want their photos to be uploaded on our Instagram account. They also can ask us if they want their
photos by our LINE official account.
H) Charity
Unpredictably and shockingly, one of customer who comes from Malaysia gave us Rp
100.000 ,-. At first, we thought it was a trap for us, so some of us run and “chase” them.
But surprisingly, they told us that the money given should be used for charity. They asked
us to buy our products from the money that had given us and give it to unfortunate people.
We gave them 4 foods and 5 drinks and after that, we could see the bright face of
unfortunate peoples. We were so thankful because she has an angelic-heart.
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5.3 Job Distribution on the Execution Day
Name Job Distribution
Nanda Bagus Controlling all the activity
Ahyan Fadhani Desita Wahyu Kidam Aulia Kimberly Shannon Dwi
Promoting and Selling Around booth and Jalan Riau
Alifa Masya Restock team
Andre Agasi Documentation and Promotion
Dini Fauziyah Cashier
Febianti Hersan Give the order information from Nia to the kitchen team
Kartika Cahya Cook and control
Lazuardi Yusril Managing order
Lirih Utami Cooking
Andri Ronaza Documentation and restock team
Nadia Athinna Making batter
Nathania Write the name of customer
Nisita Nola Making J.Lo (Drink)
Philip Cuaca Music and Entertainment Director
Nindya Resti Put poptato to the packaging
Sofwatun Nida Pouring Sauce to Poptato
5.4 Mangaging Orders
CASHIER
Desk for Poptato
STOV
STORAGE SPACE
STOV
Drink section
3 3
4 2
1 5
To make the kitchen is not in the “hectic” situation, we
need to plan a strategy. Our technique can be seen at the
picture below. First, the customer comes and order their
Poptato, as soon as they order, they have to pay first.
Then, cashier(1) gives a note to “middle-man”(2) to give
it to the pourer(3) or to the drink section. The chefs
always cook, and they put the poptato on the desk for
poptato. The pourer(3) can just take it and give the sauce
as the customer’s order. After that, the pourer and a
person from drink section give it back to the middle-man,
so the middle-man can write “have a nice day” on the
cup.
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CHALLENGE EXPLANATION HOW TO SOLVE HOW TO IMPROVE
LOCATION
Based on our market research, we wanted to sell our product in front of Jessie James on Jalan Riau. We had already made a deal with The General Manager of Jessie James. The problem was unexpectedly the general manager of Jessie James suddenly asked Poptato to move to Cheap Outlet because there were already 2 stands at Jessie James.
The three companies (Maacie, Poptato, Chipoque) made an appointment to talk to the General Manager of Jessie James. After we discuss about the place, than it settled that the three of us stay on the same place.
We have to research every place, not only at Jalan Riau, but also at Dago Street and Taman Lansia. We should give permission not only one place but also several place that we want to sell
PRODUCT
The first challenge that we have was while we are going to choose what product we wanted to sell, it spent not so little time because we were arguing what will be the best product that people will choose.
In order to solve that problem, we decided to do brainstorming technique in our group, we conveyed our idea and opinion and wrote all of them. After doing brainstorming, we did the market research by spreading and interviewing people around jalan Dago, jalan Riau and Taman Lansia. After that, we finally can decide what is the product that we want to sell
In a group of discussion, there have to be a leader who will lead the discussion. If we want to make some decisions, it is better to involve all the members of discussion. You can use 3 technique, either brainstorming, nominal group technique, or devil’s advocacy.
WEATHER
Lately the weather in Bandung is not good. Sometimes the sun shines bright, sometimes it rains so hard. Rain is one of our problem because we have to move all the things inside our booth little bit deeper in order to not
Because we had a big enough booth, so when rain came we back off every stuff in our tent. We put plastic in front of stand so our menu and big logo of Poptato did not get wet. We also provide umbrella for our customer, we called it
From the weather challenge, we can learn that we have to be professional to move a threat into opportunity. We also learn that we have to be always ready for any situations.
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get in touch by rain. “ojek payung” . Rain is also a blessing, because we can sell our product to people who are waiting in front of Jessie James.
LACK OF INGREDIENT
The last obstacle for us is, while selling on the second day, our main ingredient, potato is getting empty even though we have bought 40 kg of it before
COO and CEO decided to restock 5kg of potato. The plan was running well, because our restock team, Alifa Masya and M. Andri Ronaza could come back to our stand before the main ingredient became really empty.
We learned how to be agile whatever the situation is, we also learnt to be brave to make a decision.
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8.Appendices
List of partnerships A. We had the partnership with PT Kagum Fashion which have several Factory Outlet in Bandung,
and one of them is Jessie James, our execution place.
B. We had the partnership with Bandung Government (Kecamatan Babakan Ciparay) which
borrow us a 3 x 3 tent, then in return we give them a poptato’s voucher from us .
Letter of Agreement Poptato – Kecamatan Babakan Ciparay (Tent)
Letter of
Agreement Poptato
– PT Kagum
Fashion ( Place)
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Science
Extrovert
Choleric
Male
18
East Java
Nanda Bagus Nurhidayat (CEO)
Kidam Aulia Rasnadipoetra (HR) Male
18
West Java
Science
Ambivert
Sanguine
Shannon Dwiputri Chandra (Secretary) Female
18
West Java
Science
Introvert
Phlegmatic
Kimberly Iwantoro ( Head of Marketing)
Female
18
Jakarta
Social
Extrovert
Melancholic
Ahyan Fadhani ( Research)
Male
18
Jakarta
Social
Introvert
Phlegmatic
Desita Wahyu ( Promotion) Female
17
Bali
Science
Extrovert
Sanguine
MEMBER PROFILES
23
Andre Agasi ( Publishing and Design) Male
17
Central Java
Science
Introvert
Melancholic
Sofwatun Nida ( Publishing and Design) Female
18
Jakarta
Science
Introvert
Phlegmatic
Lazuardi Yusril ( Head of Finance) Male
19
East Java
Science
Ambivert
Phlegmatic
Philip Cuaca (Accounting) Male
18
North Sumatera
Social
Introvert
Melancholic
Dini Fauziyah (Budgeting) Female
18
Jakarta
Social
Introvert
Phlegmatic
Kartika Cahya Pertiwi (Head of Operation)
Female
18
Social
Introvert
West Java
Choleric
24
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Promotional Materials
No Promotional materials Description Picture
1. Poptato menu A menu which is put on the cashier
table so the customers can choose
what is our food. In the back, we also
put some discount promo so
customers can see our promo. The menu’s color is red and yellow based
on our theme “carnival”
2. Blackboard menu A blackboard decorated by colorful
chalk to attract people’s attention.
This blackboard can be brought while
walking to
3. Photobooth accessories In this era, teenagers and young
adults really like to take a photo. So
we provide accessories for them to take a photo at Poptato’s booth. When
they take a photo and post it into
their social media, we hope that their
friends will be interested to come to
our stand. It also makes a happy
ambience
4 Poptato Giant logo A giant logo was printed to be sticked
at our stand, but we can take the
giant logo to promote our stand by walking around and shouting with this
giant logo so people can see us
because of the size and the colour.
PROMOTIONAL MATERIAL
26
5 Invitation An invitation card was made and
spread to people in Bandung, we went
to some universities and high schools to give it to our friends. There were
120 invitation
6. Whiteboard A big white board was also put near
our stand, so our customers can
write their opinion and advice for our
evaluation.
7. Mobile phone A mobile phone is very useful device
because there was poptato’s account
in it, mobile phone always connected with popfriends by using social media
Line Activities Caption
Hello POPFRIENDS! ☺
POPTATO.Co is Popping soon on November 2015.
Please keep update with us for further information and special promotion by follow our:
IG : @poptato.co
instagram.com/poptato.co
Line : @dtb1764p
http://line.me/ti/p/%40dtb1764p
SOCIAL MEDIA ACTIVITIES
27
Ps: Be ready to hear the announcement of our dishes!
With best regards,
POPTATO.Co
Pop in Your Mouth
[2 HARI LAGI NIH!!]
Hello POPFRIENDS! ☺
Pastiin kamu jangan sampe kelewat event besar ini karena 2
hari lagi (Senin, 9 November 2015) kita bakalan adain quiz yang
hadiahnya POPTATO untuk 1 orang pemenang yg menjawab
benar dan beruntung! YAYYY! Excited enough? �
Apasih syarat ikut quiz nya?
1. Kamu yang udah add LINE & follow IG kita
2. Kamu yang sudah nyebarin info ini ke temen-temen kamu
3. Kamu yang pengen banget dapet hadiah dari POPTATO.Co
Nah, silahkan diajak temen-temennya yang lain terutama yang
domisilinya di Bandung, buat add LINE :
http://line.me/ti/p/%40dtb1764p , dan follow IG : instagram.com/poptato.co ya!
Have a great day POPFRIENDS ☺
[H-1!!] PROMO 3
Dear lucky people, seneng banget kan udah dapet invitationnya
? Yuk dibawa besok atau lusa ke stand POPTATO.Co di Jessie James (Jl. Riau no 26)
Kalian orang2 beruntung banget karena bisa beli makanan dan
minuman kami hanya dengan 20.000 saja! Ga kebayang deh
kapan lagi bisa begini.
See you popfriends! We are ready to pop your mouth! ☺
With best regards,
POPTATO.Co
Hello! I'm Delaura and i'll be coming to POPTATO.Co' s stand on
28
Instagram Activity Caption
21-22 November 2015 at Jessie James outlet (Jl. Riau No. 26)
their products are so delicious and unique, and it will seriously
lighten up your day! See you there ☺
Miss Delaura will be comin to our booth! YAY �
How about you?,kehabisan ya! Ayo ajak mama, tante, kakak, dan
pacar cewe kamu buat ikutan promo ini! Dijamin deh, perut
senang, belanjaan ada, kantong tetep tenang! ☺
Can't wait to see you because we are ready to pop your mouth!
☺With best regards,
POPTATO.Co
Pop in Your Mouth
Halo popfriends! POPTATO.Co mengucapkan terimakasih banyak
atas kehadiran dan keceriaan yang terpancar dari muka dan
feedback kalian! ☺
Today, we proudly announce that our products are SOLD OUT!
CHEERS �
Can't wait to see you tomorrow, on our last day popping you at
Jessie James Factory outlet (Jl. Riau no 26)
We are ready to pop your mouth! ☺
And many more.. Total line post : 31
29
Hello! I’m Emilia and I’ll be coming to POPTATO.Co’s stand on 21-
22 November 2015 at Jessie James outlet (Jl. Riau No. 26) their
product are so delicious and unique, and it will seriously lighten
up your day! See you there
Miss @emiliarazak will be coming to our booth. YAY How about you?
SPECIAL PROMOTION!
Kita bakal bagi2 invitation ini ke kalian para pecinta poptato! Yay.
Tapi, berhubung kuota invitation ini terbatas, kita bakal kasih 120
invitations ini ke lucky person.
Kalo kamu udah dapet invitation ini, kamu berhak dapat harga
sepsial untuk paket makanan dan minuman kita. YAYYY
Are you the lucky one?
Hello POPFRIENDS! ☺
POPTATO.Co is Popping soon on November 2015.
Please keep update with us for further information and special
promotion by follow our:
IG : @poptato.co instagram.com/poptato.co
Line : @dtb1764p
http://line.me/ti/p/%40dtb1764p
Ps: Be ready to hear the announcement of our dishes!
With best regards,
POPTATO.Co Pop in Your Mouth
30
HALO POPFRIENDS!
Udah ga sabar banget nih ya buat coba makanan andalan kita?
Tenang-tenang, ga sampe 24 jam lagi kamu bakal bisa mencoba
makanan yang kamu impikan selama ini. YAYYY �� We are ready to pop your mouth!
See you di Jessie James outlet (Jl. Riau no. 26)! Can't wait to see
you, popfriends ☺
Dear kak @foodiary_bdg , thankyou for review our products. We are so glad that you come ☺ Sukses terus kak!
And many more.. Total instagram activity : 54
Line Chat Caption
4 November 2015
Hello! Thanks for adding us as a friend ☺
We are POPTATO Company. Please keep update with us for further information and special promotion.
Ps : Don't miss any detail!
With best regards,
POPTATO
Pop in Your Mouth 〓
31
7 November 2015
[2 HARI LAGI NIH!!] Hello POPFRIENDS! ☺
Pastiin kamu jangan sampe kelewat event besar ini karena 2 hari lagi (Senin, 9 November 2015) kita bakalan adain quiz yang hadiahnya
POPTATO untuk 1 orang pemenang yg menjawab benar dan beruntung!
YAYYY! Excited enough? �
Apasih syarat ikut quiz nya?
1. Kamu yang udah add LINE & follow IG kita
2. Kamu yang sudah nyebarin info ini ke temen-temen kamu
3. Kamu yang pengen banget dapet hadiah dari POPTATO.Co
Nah, silahkan diajak temen-temennya yang lain terutama yang domisilinya di Bandung, buat add LINE :
http://line.me/ti/p/%40dtb1764p , dan follow IG :
instagram.com/poptato.co ya!
9 November 2015
HALO POPFRIENDS! Sesuai janji kita nih, bakal diadin quiz SEKARANG
BANGET!!
Jadi POPTATO adalah ***** berbalut kentang kecil-kecil, yang pastinya ukurannya pas banget di mulut kamu.
Nah kira-kira, apa sih ***** itu ?
A. Bakso
B. Sosis
C. Telur
D. Udang
Langsung aja dijawab dengan mengisi [A / B / C / D] di Official LINE ID
kami ya! Udah tau jawabannya? Jangan disebar ke yang lain ya jawabannya. Biar
semakin gede peluang kamu buat menangin quiz ini YAY! �
And many more..
32
Booth Layout
Booth Design
No Name Job
1 Cashier Receive order from customer
Take care of the money
2 Middle-man Receive order from cashier
Pass the order to no 3
3 Sauce pourer Accept order from middle-man
Pour the sauce to Poptato as customers’ order
3 Drink section Make J.Lo
4 Middle-man Write message for customer
5 Take poptato Customer take their Poptato
CASHIER
Desk for Poptato
STOV
STORAGE SPACE
STOV
Drink section
3 3
4 2
1 5
Property in Poptato stand:
Red-yellow balloon
Giant poptato logo
Blackboard
Menu
Whiteboard(customer
review)
Laptop
BOOTH LAYOUT
33
POPTATO.Co
INCOME STATEMENT
For the Period Ended December 22, 2015
Sales Rp. 5,280,500
(Rp. 197,500) Sales Discount
Net Sales Rp. 5,083,000
Cost of Goods Sold
Net Purchases Rp. 1,928,500
Total Cost of Goods Sold Rp. 1.928,500
Gross Profit Rp. 3,154,500
Expenses
Marketing Cost Rp. 353,500
Rp. 876,000 Operation – R & U Cost
Total Expenses Rp. 1,229,500
Net Profit Rp. 1,925,000
Cash Flow Cash flow journal
Date Transaction
Type
Item Receipt Debit Credit Balance
9/11/2015 Finance Capital 2,400,000 2,400,000
10/11/2015 Operation - RU Cup + cover 1 46,500 2,353,500
12/11/2015 Marketing Fabric 2 63,000 2,290,500
13/11/2015 Marketing Balloon 3 10,000 2,280,500
Operation - RU Paper Cup 3 108,000 2,172,500
Oil Paper 3 21,000 2,151,500
Skewers 3 10,000 2,141,500
Straw 3 15,000 2,126,500
INCOME STATEMENT
34
Cup 3 16,000 2,110,500
14/11/2015 Marketing Stickers 4 160,000 1,950,500
16/11/2015 Marketing Coupon print 5 44,000 1,906,500
Finance Capital - 1,000,000 2,906,500
17/11/2015 Operation - RU Rent Place 6 500,000 2,406,500
Operation - P Cornstarch 7 55,000 2,351,500
Lemontea 8 231,300 2,120,200
Sasa Sause 9 28,000 2,092,200
Operation - RU Cup 9 32,000 2,060,200
Skewers 9 7,000 2,053,200
Operation - P Maizena 10 18,500 2,034,700
Oil 11 100,000 1,934,700
Ketchup 12 33,000 1,901,700
Marketing Carton 13 10,000 1,891,700
Scotline 13 14,000 1,877,700
Uhu 13 5,000 1,872,700
Operation - P Potato - 360,000 1,512,700
Sausage - 250,000 1,262,700
Terigu - 52,500 1,210,200
Sugar - 50,000 1,160,200
Bombay - 22,000 1,138,200
Black pepper - 28,000 1,110,200
Seasonings - 15,000 1,095,200
Operation - RU Transport - 15,000 1,080,200
19/11/2015 Sterofoam 14 13,000 1,067,200
Operation - RU Cup 14 54,000 1,013,200
Straw 14 8,500 1,004,700
Marketing Print 15 24,000 980,700
20/11/2015 Operation - P Cornstarch 16 293,700 687,000
Egg 17 84,600 602,400
Saori Teriyaki 17 16,300 586,100
Galloon Water 18 20,000 566,100
Ice - 27,500 538,600
21/11/2015 Milk 19 74,500 464,100
Wheat 20 31,600 432,500
Swallow jelly 20 24,000 408,500
35
Pepper 20 27,600 380,900
Margarine 21 10,000 370,900
Refill water 22 8,000 362,900
Plastic 23 5,000 357,900
Finance Sales - 2,323,500 2,681,400
22/11/2015 Marketing Print 24 10,000 2,671,400
Operation - RU Tissue 25 18,000 2,653,400
Cover cup 25 15,000 2,638,400
Plastic glove 25 10,000 2,628,400
Operation - P Wheat 26 10,000 2,618,400
Sausage 27 12,500 2,605,900
Potato 27 40,000 2,565,900
Finance Sales - 2,957,000 5,522,900
22/11/2015 Marketing Total Discount - 197,500 5,325,400
7/12/2015 Finance Giving back capital - 2,400,000 2,925,400
Cash Flow Statement
CASH FLOW STATEMENT
Operation
Cash Receive from
customer
Rp. 5,280,500
Rp. -1,928,500
Rp. -876,000 Cash Paid for
Production
Utilities
Net Cash Flow from operation Rp. 2,476,000
Marketing
Cash Paid for
Promotion
Decoration
Discount
Rp. -275,500
Rp. -78,000
Rp. -197,500
Net Cash Flow from marketing Rp – 551,000
Net Increase in cash Rp. 1,925,000
36
Date Transaction
Type
Item Debit Credit Balance
Marketing Cost
12/11/2015 Marketing Fabric 63,500
13/11/2015 Marketing Balloon 10,000
14/11/2015 Marketing Stickers 160,000
16/11/2015 Marketing Coupon
44,000
17/11/2015 Marketing Carton 10,000
Scotline 14,000
Uhu 5,000
Sterofoam 13,000
19/11/2015 Marketing Print 24,000
22/11/2015 Marketing Print 10,000
22/11/2015 Marketing Total discount 197,500
Total Marketing Cost 551,000
Operation (Rent Place & Utilities) Cost
10/11/2015 Operation - RU Cup + cover 46,500
13/11/2015 Operation - RU Paper Cup 108,000
Oil Paper 21,000
Skewers 10,000
Straw 15,000
Cup 16,000
17/11/2015 Operation - RU Rent Place 500,000
Operation - RU Cup 32,000
Skewers 7,000
Transport 15,000
19/11/2015 Operation - RU Cup 54,000
Straw 8,500
22/11/2015 Operation - RU Tissue 18,000
Cover cup 15,000
Plastic
glove
10,000
Total Operation (Rent Place & Utilities) Cost 876,000
Operation (Product) Cost
17/11/2015 Operation - P Cornstarch 55,000
37
Lemontea 231,300
Sasa Sause 28,000
17/11/2015 Operation - P Maizena 18,500
Oil 100,000
Ketchup 33,000
Operation - P Potato 360,000
Sausage 250,000
Terigu 52,500
Sugar 50,000
Bombay 22,000
Black
pepper
28,000
Seasonings 15,000
20/11/2015 Operation - P Cornstarch 293,700
Egg 84,600
Saori Teriyaki 16,300
Galloon Water 20,000
Ice 27,500
21/11/2015 Milk 74,400
Wheat 31,600
Swallow
jelly
24,000
Pepper 27,600
Margarine 10,000
Refill water 8,000
Plastic 5,000
22/11/2015 Operation - P Wheat 10,000
Sausage 12,500
Potato 40,000
Total Operation (Product) Cost 1,928,500
TOTAL EXPENSES 3,355,500
Financial budgeting
No. Expenses Cost Percentage
1. Marketing Cost Rp. 340,000 10,54%
2. Operation (Rent Place & Utilities) Rp. 690,000 21,40%
38
3. Operation (Product) Rp. 1,240,000 38,44%
4. Finance Rp. 10,000 0,32%
5. Packaging Rp. 585,000 18,14%
6. Discount Rp. 160,000 4,96%
7. Unexpected Cost Rp. 200,000 6,20%
Total Cost Rp. 3,225,000 100%
Budget per division
Marketing
No. Utilities Cost
1. Brochure Rp. 10,000
2. Fabric Rp. 80,000
3. Balloon Rp. 15,000
4. Small menu Rp. 15,000
5. Customer Review Rp. 15,000
6. Banner Rp. 75,000
7. Trays Rp. 30,000
8. Accessories Rp. 100,000
Total Rp. 340,000
Operation (Rent Place & Utilities)
No. Utilities Cost
1. Rent Place Rp. 500,000
2. Tent Rp. 50,000
3. Transport Rp. 100,000
4. Gas Rp. 40,000
Total Rp. 690,000
Operation (Product)
FOOD (10 units)
No. Utilities Cost
1. Flour Rp. 4,000
2. Maezena Rp. 3,500
3. Milk Rp. 3,000
4. Egg Rp. 4,000
5. Oil Rp. 5,000
39
Sales/Profit forecasting
6. Seasoning Rp. 2,000
7. Potato Rp. 5,000
8. Sausage Rp. 6,000
9. Black pepper Rp. 1,000
10. Tomato ketchup Rp. 1,000
11. Onion Rp. 1,000
12. Soy sauce Rp. 500
13. Sugar Rp. 500
14. Seasoing Rp. 500
Total (250 units) Rp. 925,000
DRINK (10 units)
15. Lemon tea Rp. 10,000
16. Water Rp. 5,000
17. Jelly Rp. 5,000
18. Ice Rp. 1,000
Total (150units) Rp. 315,000
Total Operation (Product) Rp. 1,240,000
Finance
No Utility Cost
1 Bon Rp.
10,000
Total Rp.
10,000
Packaging
No Utility Cost
1 Food
packaging
(250
units)
Rp.
450,000
2. Drink
packaging
(150
units)
Rp.
135,000
Total Rp.
585,000
40
Transactions
TRANSACTIONS
41
O
They are the some of
the lucky people who
got our invitation
Winner of first quiz
Winner of second quiz
They got our surprise discount because they wore red
shirt!
Our Booth Design
We offered “ojek payung"
Winner of first quiz
DOCUMENTATIONS
42
Our lovely Popfriends who came to stand to enjoy Poptato.
Our stand was really crowded
One of our lecturers
came to our booth
Customers’ Review
Poptato Team
43
44
References
Agustiar, G, et all. 2014. La Dolce
Aldriyan, A, et all. 2014. Motahu
http://abacus.bates.edu/~ganderso/biology/resources/writing/HTWcitations.html
http://www.goodreads.com/quotes/tag/teamwork
http://www.srichinmoyquotes.com/quotes-humility/
http://intro2business-
sbmitb.weebly.com/uploads/3/7/3/9/37394013/week_09_decision_making__28_10_2015__tutorial.pdf
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