shar-i small business big voice

@shari_pw

Small Business Big Voice

@shari_pw

Who Am I? I am a the owner of Shar-i Digital Marketing I am a mom, friend, and partner I dislike doing dishes and am forever looking for the perfect

bag…

@shari_pw Digital Marketing

P.O.S.T

@shari_pw

Meet Jack and Jill

People

@shari_pw

Who are they? How old are they? What do they like? What don’t they like?

What do they need – solve their problem Where do they spend their money? Where do they hang out (online and offline)?

People

My Name Is And I Am….

@shari_pw

What Does Your Business Need?

Bring users into your website /blog/listing

Credibility - Visibility Build brand awareness on

the web Stay connected to your

audience Customer service Bottom line: Increase your company sales

Objectives

@shari_pw

Create Experiences

Strategy

@shari_pw

Visualize Your Company

What is your position?

What are your clients looking for?

What are their needs?

What's the best way of communicating with them?

@shari_pw

Create Content To Be Shared

Strategy

@shari_pw

“Idealizations are out. Realism is in.”

@shari_pw

Multi Channel Rent and Own

Technology

@shari_pw

@shari_pw

Just Do It!

Expertise—Set some time aside for research and learning. Begin with the basics; commit to building on this base.

Just do it—Set this into your daily work plan and schedule it, like a meeting, with a beginning and end time.

@shari_pw

53% of people on Twitter recommend products in their Tweets

90% of people trust online recommendations from people they know

Don’t make assumptions on what the client wants

Know your competition Scale MEASURE

@shari_pw

You Can Find Me Here:

www.Shar-i.com About.me/ShariWrightPilo Twitter: shari_pw Facebook/shariwrightpilo Facebook/socialmediashari LinkedIn: il.linkedin.com/in/shariwrightpilo/ Email: sharipilo@gmail.com

@shari_pw

Resources and Thanks http://distributedmarketing.org Sharon Mandeleil www.msm-ltd.co.il http://www.marveo.com Kerianne Mellott http://www.facebook.com/kerianne Sarah Nadav http://www.bukit.co/ http://blog.hubspot.com/ http://pandodaily.com/2012/12/25/the-best-online-ads-of-2012-werent-ads/ www.dove.com www.nike.com

@shari_pw

Thank You