social commerce - warren knight, social commerce expert

Social Commerce Expert

Social Commerce Consumers Changing Their Buying Habits

Making shopping social

GroupBuy & Flash Sale

Embedded Store F-Commerce

Mobile Platform

Affiliate Network

Per-to-Peer Discount Sharing

Refer A Friend

Ratings & Review

SocialHub Facebook Connect

THE BIG NEWS

Influence Search Rankings

Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook

What we TWEET matters and what we SHARE matters

&

Why is Social Media Important for e-commerce?

Social Media is about the importance of customers. It empowers Brands and Retailers to make meaningful

change to better serve your customer and build loyalty.

You get honest feedback to build solutions that better meet the customers needs.

Understand the wants and needs of the customer, let them tell you.

So why are people really on Social Networks?

23% of Twitter users follow businesses to find special promotions or sales

56% of UK website say that user-generated content lifts conversion levels; 77% say it increases traffic; and 42% say it increases the average spend

25% of customers connect with brands on Facebook to receive discounts

More than 50% of Facebook fans and 67% of Twitters users are more likely to make a purchase from the brands they follow

Facebook and Twitter visitors spend 1.5x more online that other Internet users

Shoppers trust recommendations 3x more than online ads

Four Step Process

Measurement Leads Media mentions Speak opportunity Customer Satisfaction Time To market Positive sentiment Service calls

Tactics More prospects Media relations Educate customer Channel partners Move customer service online Trade associations Advertise

Four step process for Social Commerce Selection

Business Goals Increase sales Generate leads Thought leadership Product Launch Test Ideas Create Channels Reduce Support Counter Feedback

Tools Blog – Content is King Ratings & Review Video Facebook Fan Page Applications Community Twitter E-Commerce

If your strategy is stand alone it will fall alone Integration with e-commerce, Social Media,

PR and Marketing activities are KEY

f-commerce

TV & Music Facebook Stores

Dexter f-store Viral ‘wall store’ that can be shared by users

Lady Gaga f-store The most popular f-commerce page 31m+ fans

Prediction: Social Commerce market will reach $30 billion per year by 2015

Holiday Autos (Travelocity) f-store 1st f-store for car rentals

Volkswagen (Skoda Fabia) f-store 1st Dutch auction f-store (every ‘like’ price drops by 1€, until someone buys)

f-commerce

EU Big Brand Facebook Stores

f-commerce

UK Retail Facebook Stores

ASOS f-store UK e-tailer opens up a full f-store International Delivery

Cheeky Beach f-store SME opens up a full f-store Integrated with CMS

Every time a user posted on their news feed that they bought a ticket from TicketMaster, friends spent an additional $5.30. At Eventbrite, a social site for selling tickets to lesser known events, every link shared on Facebook generated $2.52 in ticket sales.

Amazon The largest e-tailer integrates Facebook

Beyond Facebook

SME Integrates Facebook Connect Share Like

TripAdvisor Integrates with Facebook to offer instant personalisation and allow users to connect with Facebook contacts on-site

In-store f-commerce

Diesel Cam Facebook-connected fitting rooms in Diesel stores in Spain

30% off all the video views (more than 6.3 million) on my main YouTube channel come from search or organic referrals

YouTique

Polyvore is the best place to discover or start fashion trends

140 Views 49 Likes

Shop With Your Friends

Touch Screen In-Store

GroupBuy & FlashSale

Biggest Day For Sales in 3 Years Twitter = 3 Sales in 21 mins

Reported $760m revenue in 2010 14m UK subscribers Active in 565 cities 4000 employees Save customers over $300 Million 27 Million visits per month 14.7 Unique visitors per month

The Next Global Currency?

Currently $1 = 10 Facebook credits

Facebook takes a 30% cut of developers’ revenue

Gift Cards

Social Media + Internet Retailing Top Tips to Takeaway

Online + Offline Integration – DIGITAL FIRST Incorporate Social Media into your PR, email, direct mailing & advertising Tracking Social Media ROI Utilise Google Analytics and tools like Hootsuite, BrandWatch to test and track GroupBuy & Flash Sales Expand your brand buy utilising crowdsourcing Social Commerce Let consumers connect where they buy and buy where they connect Mobile Commerce Make sure your website is mobile compatible use HTML 5 instead of apps SEO Create your online voice and communication around your keywords Video YouTube is the second largest search engine in the English-speaking world.

Warren Knight www.warrenknight.co.uk Warren Knight e: warren@warrenknight.co.uk t: @wvrknight Gloople – Making Shopping Social www.gloople.co.uk t: @gloople

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