social media & business
Post on 17-May-2015
621 Views
Preview:
DESCRIPTION
TRANSCRIPT
Social Media
&Business
Erdinç SaçanMay 2011
Who am I?
International performance-based digital marketing company. Founded in Sweden in 1999. 18 markets across Europe with 525 staff.
Blog:http://www.reis-affiliate.nl
Owner:http://www.qatar.nlhttp://www.montreal.nlhttp://www.taipei.nl and more
What is Social media?
Source: http://hellskitchennyc.blogspot.com/2009/03/social-media-studies-101.html
Change…
Source: Marco Derksen
Source: http://www.iloubnan.info/technology/actualite/id/58662/titre/
Herbert Marshall McLuhan, CC (July 21, 1911 – December 31, 1980)McLuhan is known for coining the expressions "the medium is the message" and "the global village" and predicted the World Wide Web almost thirty years before it was invented.
Information
1995 - 2000
Interaction
2000 - 2008
Social
2004 - ….
History
Source: http://mashable.com/2011/05/02/live-tweet-bin-laden-raid/
If Facebook were a physical nation, it would now be the third-most populous on earth!
Population
Source: http://www.livincool.com/news/facebook-population
Who is watching sometime video on
Youtube?
Who sometimes share a video on
Youtube?
Who sometimes reacts on a video on
Youtube?
Who makes a video for Youtube?
Who moderates a Youtube channel?
Don’t use social media like…
"I apologize to everyone who was offended by my insensitive tweet about the situation in Egypt. I’ve dedicated my life to raising awareness about serious social issues, and in hindsight my attempt at humor regarding a nation liberating themselves against oppression was poorly timed and absolutely inappropriate"
--Kenneth Cole, Chairman and Chief Creative Officer
Source: Marco Derksen
Chief Listening Officer
Webcare
Source: Wikipedia
Yammer is an enterprise social networkservice that was launched in September2008. Unlike Twitter, which is used forbroadcasting messages to the public,Yammer is used for private communicationwithin organizations or betweenorganizational members and pre-designatedgroups, making it an example of enterprise socialsoftware. Source: Wikipedia
Top 50 Branded Facebook Pages
http://www.youtube.com/watch?v=qg1ckCkm8YI
Source: http://www.simplyzesty.com/social-gaming/as-social-media-moves-towards-gamification-how-can-brands-benefit/
Information overload
Source: Marco Derksen
infobesity: an insatiable hunger for information and fear to miss out.
It can cause both mental and psysical complaints: overtiredness, lack of sleep and concentration problems.
24h?
Banner blindness
Social Media Trends to Watch for This Summer
3. Near field communication, or NFC, is a set of short-range wireless technologies, typically requiring a distance of 4 cm or less.
Future of shopping
http://www.youtube.com/watch?v=jDi0FNcaock
Future of mobile
• http://www.youtube.com/watch?v=h2OfQdYrHRs
Future of social media?
http://www.youtube.com/watch?v=xUv0GU5rfHg&feature=player_embedded
Questions?
Twitter: http://twitter.com/erdincsacanLinkedin: http://nl.linkedin.com/in/erdincsacan
top related