social media for boosting business

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the property of their respective owners.

© 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated

companies. All other marks contained herein are the property of their respective owners.

The Fundamentals

of Digital Marketing

Social Media for Boosting Business

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the property of their respective owners.

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Welcome!

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the property of their respective owners.

Tina Stock | YP | Executive Director, Marketing

tinastock.com

@tinadstock.

• YP is North America’s largest local search, media and

advertising company

• Our mission is to help local businesses and communities grow

• We generate 40 billion annual impressions on the YPSM Local Ad

Network and have 3,000 marketing consultants helping over 570,000

businesses get, and keep customers

Meet your presenters

About YPSM

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the property of their respective owners.

Janet Fouts :: CEO Tatu Digital Media

janetfouts.com

@jfouts

About Janet

• Established Tatu in 1996 for online community

• Wide range of businesses worldwide

• Social media management, advertising

• 4 books on Social Media

Meet your presenters

© 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are

the property of their respective owners.

What is Social Media?

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the property of their respective owners.

Get Your Ducks in a Row

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the property of their respective owners.

Choose Your Networks

• What kind of communication do

you prefer?

• What networks are your

customers on?

• What are your resources?

• Who’s going to do the work?

• Track everything!

© 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are

the property of their respective owners.

Your Goals

• Brand Visibility

• Lead Gen

• Customer Support

• Market Research

• Competitive Awareness

• Professional Development

© 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are

the property of their respective owners.

© 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are

the property of their respective owners.

Facebook

• Engagement is key

• Only 2% of page posts in newsfeed

• Ad rates $0.50 and $1.25 CPE

• Fake fans degrade you and your

page

• Get them engaged

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the property of their respective owners.

Facebook

• Share content that matters

to fans

• Curate from external

sources to build affinity

• Learn from what works and

what doesn’t

• Do more of what works

• Promote to stay in the

newsfeeds

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the property of their respective owners.

Off Facebook

• Add a Like button wherever you can

• Offer incentives to follow you

• Use traditional marketing

• Make sure content aligns with the

draw

• Be a resource to come back to

• Offer deals and discounts

© 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are

the property of their respective owners.

Facebook Graph Search

© 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are

the property of their respective owners.

© 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are

the property of their respective owners.

Twitter

• Great traffic driver

• Short bursts

• Look for opportunities to engage

• Create lists

• Talk to people not at them

© 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are

the property of their respective owners.

Twitter (Always Be Listening)

© 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are

the property of their respective owners.

Twitter (Always Be Listening)

© 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are

the property of their respective owners.

Twitter

• Use Hashtags

• Twitter chats

• Search for people with

problems you can solve

• 5-20 posts per day

• Schedule posts that

listen and respond

• Auto direct messages?

© 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are

the property of their respective owners.

© 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are

the property of their respective owners.

YouTube

• #2 search engine world-wide

• 1/3 of all online activity is watching

video

• 75% of users visit the website after

watching a video

• 90% of users say viewing a product

video is helpful

**data via DigitalSherpa, Insivia

© 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are

the property of their respective owners.

Youtube

• Customize your channel

• Keep it simple and casual

• Update consistently

• Respond to comments

• Keyword rich descriptions

• Testimonials

• Haul videos and contests

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the property of their respective owners.

Youtube Promos

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the property of their respective owners.

© 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are

the property of their respective owners.

LinkedIn

• Set up a company page

• Add jobs to get more views

• Use Showcase pages for

products

• Share information useful

industry wide

• Get recommendations

• Encourage staff to link and

share

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the property of their respective owners.

Putting Together the Pieces

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the property of their respective owners.

• Schedule your time

• When are you most effective online?

• When is your network online?

Efficiency

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the property of their respective owners.

• Scheduling and management

• Listening and brand monitoring

Tools- HootSuite

• Scheduling

• Manage multiple accts

• Delegate

• Save searches

• Lists

• RSS feed input

© 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are

the property of their respective owners.

Tools- Buffer

© 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are

the property of their respective owners.

Tools- SocialBro

© 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are

the property of their respective owners.

Tools- SproutSocial

© 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are

the property of their respective owners.

Ask Me Anything

Questions!

janet@janetfouts.com

@jfouts

JanetFouts.com

TatuDigital.com

408.216.7423

© 2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are

the property of their respective owners.

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Email Marketing Messages

Best Practices

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