social media for business

Social Media for business

Or, how to win friends and influence people!

1Friday 12 November 2010

Tom Raftery

•Lead analyst, energy and sustainability practice, RedMonk•GreenMonk.net•twitter.com/tomraftery•tom@redmonk.com•+34 677 695 468

mailto:tom@redmonk.com

Who are you?

Photo http://www.flickr.com/photos/66164549@N00/2684465429/

http://www.flickr.com/photos/66164549@N00/2684465429/

4

Social Media?

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Friday 12 November 2010

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Social Media?

Blogs

6

http://blogs.intel.com/csr

Blogs

7

http://blogs.msdn.com/see

Blogs

http://boeingblogs.com/randy/

http://www.nma.co.uk/news/cover-story-unilever-to-use-social-media-to-aid-product-development/3010319.article

Blogs

http://jnjbtw.com/

Blogs

11

http://yollegoafindemes.carrefour.es/

Twitter

http://twitter.com/TomRaftery

Twitter

13

http://techcrunch.com/2008/04/06/comcast-twitter-and-the-chicken-trust-me-i-have-a-point/

Twitter

14

http://twitter.com/comcastcares

http://twitter.com/#!/comcastcares

Twitter

http://www.dell.com/content/topics/global.aspx/community/dell_on_twitter

http://www.youtube.com/user/MyMolsonCanadian

Twitter

16

http://twitter.com/#!/Iberia

Twitter

17

http://twitter.com/#!/Iberia/status/28709602353

Twitter

18

http://twitter.com/#!/TomRaftery/status/2771137826127872

Twitter

19

http://twitter.com/Vueling

http://twitter.com/#!/Vueling

Twitter analytics

20

http://twitter.com/#!/TomRaftery/statuses/28586018149

Twitter analytics

21

http://bit.ly/b4Tjfz+

Twitter analytics

22

http://www.chatterscope.com/live/search/

Twitter analytics

23

Twitter analytics

24

Twitter analytics

25

http://amplicate.com/search?q=aer%20lingus

Twitter analytics

26

http://amplicate.com/search?q=ryanair

Twitter analytics

27

http://amplicate.com/search?q=jetblue&x=0&y=0

Sales

http://www.nma.co.uk/news/sony-generates-over-£1m-in-sales-through-twitter/3010491.article

http://www.gmeurope.info/social_media_newsroom/

Sales

29

http://mashable.com/2009/12/08/dell-twitter-sales/

Sales

30

http://twitter.com/#!/delloutlet

Promotion

Search Engines

Source: comScore qSearch, Expanded Search Query Report, November 2009

YouTube

http://www.youtube.com/user/homedepot

YouTube

http://www.youtube.com/user/blendtec

YouTube

36

http://www.youtube.com/watch?v=5YGc4zOqozo

Photo Sharing

http://www.flickr.com/photos/gmeurope/

http://en.wikipedia.org/wiki/Image:Alexander_Graham_Bell.jpg

Photo Sharing

http://www.flickr.com/photos/innocentdrinks/3833428934/

Photo Sharing

http://www.flickr.com/groups/79323077@N00/pool/

FaceBook

40

http://www.facebook.com/cocacola

FaceBook

41

http://www.facebook.com/elcorteingles

FaceBook

42

http://www.facebook.com/iberia

FaceBook

43

http://www.flickr.com/photos/traftery/4445846634/

FaceBook

44

Xing

http://www.xing.com

46

http://www.linkedin.com/nhome/

SlideShare

47

http://www.slideshare.net/TomRaftery/presentations

SlideShare

50

http://www.slideshare.net/RedMonk

Social Bookmarking

http://www.diigo.com/user/tomraftery

Social Bookmarking

http://delicious.com/adobe

Second Life

http://www.ibm.com/3dworlds/businesscenter/us/en/

Crowdsourcing

http://www.ideastorm.com/

Crowdsourcing

http://mystarbucksidea.force.com/ideaHome

Crowdsourcing

http://www.taxalmanac.org/index.php/Main_Page

Crowdsourcing

Politics

Social Media hubs

Social Media Hub

http://www.whitehouse.gov/blog/09/05/01/WhiteHouse/

Social Media Hub

http://socialmedia.defense.gov/index.php/2010/02/26/dod-official-policy-on-newsocial-media/

Recruitment / Retention

From the WWI Museum Kansas City

Conclusion

63

There’s fun afoot on the internet, and business had better take it seriously. When paradox becomes paradigm, it’s already too late to look for a magic-bullet cure for Corporate Linguistic Deficit Disorder. It’s time to imagine entirely new roles, new reasons, new worlds.

Christopher LockeThe Cluetrain Manifesto, 1999.

64

Thanks!

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