social media for business

Social Media for business

Or, how to win friends and influence people!

1Friday 12 November 2010

Tom Raftery

•Lead analyst, energy and sustainability practice, RedMonk•GreenMonk.net•twitter.com/tomraftery•[email protected]•+34 677 695 468


mailto:[email protected]

mailto:[email protected]

Who are you?

Photo http://www.flickr.com/photos/66164549@N00/2684465429/


http://www.flickr.com/photos/66164549@N00/2684465429/

http://www.flickr.com/photos/66164549@N00/2684465429/

4

Social Media?

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Friday 12 November 2010



Social Media?


Blogs

6

http://blogs.intel.com/csr




Blogs

7

http://blogs.msdn.com/see




Blogs


Blogs

http://boeingblogs.com/randy/


http://www.nma.co.uk/news/cover-story-unilever-to-use-social-media-to-aid-product-development/3010319.article


Blogs

http://jnjbtw.com/




Blogs

11

http://yollegoafindemes.carrefour.es/




Twitter

http://twitter.com/TomRaftery




Twitter

13

http://techcrunch.com/2008/04/06/comcast-twitter-and-the-chicken-trust-me-i-have-a-point/




Twitter

14

http://twitter.com/comcastcares


http://twitter.com/#!/comcastcares

http://twitter.com/#!/comcastcares

Twitter

http://www.dell.com/content/topics/global.aspx/community/dell_on_twitter


http://www.youtube.com/user/MyMolsonCanadian


Twitter

16

http://twitter.com/#!/Iberia




Twitter

17

http://twitter.com/#!/Iberia/status/28709602353




Twitter

18

http://twitter.com/#!/TomRaftery/status/2771137826127872




Twitter

19

http://twitter.com/Vueling


http://twitter.com/#!/Vueling

http://twitter.com/#!/Vueling

Twitter analytics

20

http://twitter.com/#!/TomRaftery/statuses/28586018149




Twitter analytics

21

http://bit.ly/b4Tjfz+




Twitter analytics

22

http://www.chatterscope.com/live/search/




Twitter analytics

23





Twitter analytics

24





Twitter analytics

25

http://amplicate.com/search?q=aer%20lingus




Twitter analytics

26

http://amplicate.com/search?q=ryanair




Twitter analytics

27

http://amplicate.com/search?q=jetblue&x=0&y=0




Sales

http://www.nma.co.uk/news/sony-generates-over-£1m-in-sales-through-twitter/3010491.article


http://www.gmeurope.info/social_media_newsroom/


Sales

29

http://mashable.com/2009/12/08/dell-twitter-sales/




Sales

30

http://twitter.com/#!/delloutlet




Promotion


Search Engines

Source: comScore qSearch, Expanded Search Query Report, November 2009


YouTube

http://www.youtube.com/user/homedepot




YouTube

http://www.youtube.com/user/blendtec




YouTube





YouTube

36

http://www.youtube.com/watch?v=5YGc4zOqozo




Photo Sharing

http://www.flickr.com/photos/gmeurope/


http://en.wikipedia.org/wiki/Image:Alexander_Graham_Bell.jpg


Photo Sharing

http://www.flickr.com/photos/innocentdrinks/3833428934/




Photo Sharing

http://www.flickr.com/groups/79323077@N00/pool/




FaceBook

40

http://www.facebook.com/cocacola




FaceBook

41

http://www.facebook.com/elcorteingles




FaceBook

42

http://www.facebook.com/iberia




FaceBook

43

http://www.flickr.com/photos/traftery/4445846634/




FaceBook

44





Xing

http://www.xing.com




LinkedIn

46

http://www.linkedin.com/nhome/




SlideShare

47

http://www.slideshare.net/TomRaftery/presentations




SlideShare


SlideShare

50

http://www.slideshare.net/RedMonk




Social Bookmarking

http://www.diigo.com/user/tomraftery




Social Bookmarking

http://delicious.com/adobe




Second Life

http://www.ibm.com/3dworlds/businesscenter/us/en/




Crowdsourcing

http://www.ideastorm.com/




Crowdsourcing

http://mystarbucksidea.force.com/ideaHome




Crowdsourcing

http://www.taxalmanac.org/index.php/Main_Page




Crowdsourcing





Politics


Social Media hubs





Social Media Hub

http://www.whitehouse.gov/blog/09/05/01/WhiteHouse/




Social Media Hub

http://socialmedia.defense.gov/index.php/2010/02/26/dod-official-policy-on-newsocial-media/




Recruitment / Retention

From the WWI Museum Kansas City


Conclusion

63

There’s fun afoot on the internet, and business had better take it seriously. When paradox becomes paradigm, it’s already too late to look for a magic-bullet cure for Corporate Linguistic Deficit Disorder. It’s time to imagine entirely new roles, new reasons, new worlds.

Christopher LockeThe Cluetrain Manifesto, 1999.


64

Thanks!


social media for business

Business