social media marketing for your school
Post on 10-May-2015
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Social Media Manager(Twitter, Facebook, blogs, newsletters
and podcasts)
Travis Allison
hashtag: #SocMedOurKids
@ourkidsnet
questions,please
1st Q
webinars?
marketing basics
(or... the world doesn’t need another private
school)
I’ll explain
marketing is... getting someone who has a need to
know, like & trust you.
- John Jantsch
need - unique perspective or
skill
sell on your unique skills
or...
compete on price
(race to the bottom)
1.who is your customer?
http://www.mindmeister.com/54181307/who-is-your-customer
http://www.mindmeister.com/54181307/who-is-your-customer
http://www.mindmeister.com/54181307/who-is-your-customer
http://www.mindmeister.com/54181307/who-is-your-customer
http://www.mindmeister.com/54181307/who-is-your-customer
people don’t buy what you do, they buy why you do
it.
why is what makes you distinct
and not just another private
school
<video>
http://www.ted.com
Watch this video at
http://www.ted.com/talks/lang/eng/simon_sinek_how_great_leaders_inspire_action.html
</video>
why? (60 secs)
(homework)
show don’t tell
teach them
be helpful
it better be what you do best.
very practical
inspiring
7 steps
1. narrow your focus
2.find and communicate a core difference
3. package your business
4. create marketing materials
that educate
5. lead generationadvertisingreferrals
pr
6. harness technology(the rest of the morning)
7. live by a calendar
social, why?
1 person, 1 hour/day
...maybe wear a shirt
<facebook>
facebook basics
goal = show leadership
leverage your skills
(which are?)
500 000 000
55 minutes/day
38 year old
woman
4 types
profile
groups
pages
WOM
newsfeed-fans (Likers?)-fans’ friends
customizable
html
custom URL
520 x 675
200 x 520
visual medium(all social media is)
speak in pictures
videos, too
conversations
what is your favourite memory of your
first day at school?
facebook.com/username
privacy
4th = community
pages
advertising
resource:wildfireapp.com
day school = VERY local
resource: Mashable.com
10 mustshttp://mashable.com/2010/01/13/marketing-women-facebook/
resource: MariSmith.com
21 ways to increase “Likes”
important because...
what do you say?
we’ll cover 10
widgets in website
make a welcome video
- 30-60 seconds- students
get students to tag photos
join via text32665 (FBOOK) with the words
“fan yourschoolusername”
link to twitter
Facebook ads(see above)
upload your videos- embed in home site
- tubemogul.com
use apps-involver.com
- Vpype Live Broadcaster
invite from your newsletter
put it in your print
youropenbook.org
zesty.ca/facebook
privacy - American
Library Association
</facebook>
other social
<social media revolution video>
Watch this video at http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
</social media revolution video>
#2
google juice
there vs perfect
there vs perfect
tweet about?
hootsuitestatsteam tweetingschedulingassigning
monitor what is being said about
you
google alerts- your name- your school’s name- your industry “private school canada” independent+school+mississauga-boarding- your closest competitor
RSS
mobile
average teen texts 50+ times a day
location
location games for tours and orientation
setting up your system
rubber, meet road
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