social media trends 2014
Post on 14-Feb-2017
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Welcome!
Agenda
• Introductory Comments!
• Social Media Overview!
• 5 Social Media Trends for 2014 !
• Time-Saving Tools and Resources
• Introduct!
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• 4:15-4:30 Questions and Answers, Evaluations
� A word about my background... �
Karen Kefauver �•Social Media Consultant �• Sports/Travel Writer�
•www.karenkefauver.com�
Social Media Overview • Biggest Players in Social Media Field:!
• Facebook!
• Twitter!
• LinkedIn!
• Google+!
• You Tube (Google)!
• Pinterest!
• Instragram (Facebook)!
• Snapchat
Why bother?
• Include photos in almost every Facebook post! !
• Twitter is a link economy - nearly all Tweets have links!!
• CROP Pictures!!
• Shoot Videos 1-2 minutes
Benefits
Worldwide
Facebook Stats
• Worldwide, there are over 1.19 billion active Facebook users. (Source: Facebook) !
• 3 Primary Ways to be on Facebook: Personal, Business and Groups!
• Age 25 to 34, at 29.7% of users, is the most common age demographic!
• 45 percent of U.S. seniors who use the Internet are on Facebook; strongest 2013 growth for ages 65+
Facebook Personal
Facebook Business
Twitter Stats
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• Twitter - 500 million users/218 million active users!
• Only 1 type of profile on Twitter; may be used for personal or business
LinkedIn Stats
• LinkedIn 200+ million members !
• LinkedIn operates the world’s largest professional network on the Internet in over 200 countries and territories.!
• 2 ways to be on LinkedIn: personal and company profiles
Google+ Stats
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• Google+ 150+ million users!
• 2 ways to be on Google Plus: personal and biz profiles
• Fastest growing: 140.5+ million!
• Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. !
• 2 ways to be on Pinterest: personal and business profiles
You Tube Stats
• 800M unique users visit YouTube/month !
• Over 3 billion videos are viewed a day!
• YouTube's demographic is broad: 18-54 years old!
• Businesses or individuals can have “Channels”, nonprofits have some special options
Instagram!
Driscoll’s Website
Driscoll’s Facebook Biz
Driscoll’s Twitter
Driscoll’s You Tube
Driscoll’s Instragam
Driscoll’s Pinterest
Santa Cruz County Web
Santa Cruz County FB
Santa Cruz County Twitter
Santa Cruz County You Tube
5 Social Media Trends
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• 1. Social Media Is a Necessity; Pay to Play!
• 2. Google Plus Expands!
• 3. Continued Emphasis on Photos and Video!
• 4. LinkedIn Continues as Major Business Network!
• 5. Mobile is a Must
1. Social Media; Necessity
• Growth: Facebook ads over the last year; however Twitter have now joined the social network advertising and I’m sure Pinterest and Google+ will follow suit.!
• Marketers will be more accountable for ROI than ever before!
• What metrics can marketers track to make sure their content strategy is headed in the right direction?: www.marketingprofs.com/articles/2014/12375/is-your-content-marketing-a-failure-these-five-metrics-can-tell-you#ixzz2rgGv33TS!
• Resource for Learning Ad Options on Facebook: www.facebook.com/business/resources
2. Google Plus!
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• It's becoming harder and harder to ignore Google+, the search giant's social network, Gupta said. !
• Recent news: Google redesigned YouTube's comment section and now requires users to have a Google+ account or a YouTube channel to comment. !
• Confirmed that it now has more than 300 million monthly active users.
Example Google+ Boardwalk
BoardwalkBoardwalk
3. Photos/Videos!
• Why the rise in images? !
• Many people learn visually, so images are the best way for them to process new information. !
• Ease with which photos and videos can be optimized on mobile devices.!
• Video now accounts for 90% of all Internet traffic and 50% of mobile traffic. !
• Search engines reflect this shift, with Google highlighting image search results to the top of the page. !
• To attract consumer attention, you need to integrate visuals
Example: Biz Video!
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• Having video on your website, Facebook or other social networks help boost the SEO of your sites!
4. Trend: LinkedIn
5. Mobile Is a Must
• Mobile traffic is increasingly important in business marketing. !
• 28% of website traffic now originates from mobile devices, and that number is only predicted to grow in 2014 - (Walker Sands Quarterly Mobile Traffic Report)!
• That means creating a separate mobile version or investing in responsive web design!
• Invest in mobile-centered marketing initiatives. For example, mobile geo-targeting, which allows companies to send relevant messages based on their location
Karen’s Mobile Phone Site
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• Designed by Eric Bloom of Mobile MarCom
Trend Resource Articles• http://smallbiztrends.com/2013/12/marketing-
predictions-2014.html!
• http://www.forbes.com/sites/jaysondemers/2013/09/24/the-top-7-social-media-marketing-trends-that-will-dominate-2014/!
• http://www.informationweek.com/software/social/5-top-social-media-trends-for-2014/d/d-id/899805!
• http://socialmediatoday.com/gloople/2002116/7-hot-predictions-social-media-2014!
• http://mashable.com/2013/12/26/content-marketing-2014/
Trend Summary• 1. Social Media Is a Necessity; Pay to Play!
• 2. Google Plus is a Major Player!
• 3. Continued Emphasis on Photos and Video!
• 4. LinkedIn Continues as Major Business Player!
• 5. Mobile is a Must
Promote Social Sites
• Your website!
• Your business cards!
• Your storefront window!
• Your front desk!
• Print advertisements!
• Email signature!
• Newsletter, blog, other social media networks
• Hubspot: http://www.hubspot.com!
• Mashable: Social media and tips, http://mashable.com!
• Smartbrief: https://www.smartbrief.com!
• Social Media Examiner: http://www.socialmediaexaminer.com!
• Social Media Today: http://socialmediatoday.com!
• Techcrunch: http://techcrunch.com!
• New York Times Tech Blog: http://bits.blogs.nytimes.com
Favorite Social Sites
Resources - After the Talk
• Karen’s Facebook Business page: www.facebook.com/karen.kefauver.business!
• Karen’s Slideshare business page: www.slideshare.net/KarenKefauver
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