spoiled media media kit (2016)

media kit

the experientialmedia company.

our audience adventurous trendsetting influential

91%COLLEGE EDU.

75%IPHONE

67% AGES 25-34

77% HHI $50K+

(SOURCE: FACEBOOK AUDIENCE INSIGHTS & GOOGLE ANALYTICS)

66%NYC

58% FEMALE

42% MALE

audience infoMORE THAN 5X LIKELY TO ENGAGE ON SOCIAL

(SOURCE: FACEBOOK AUDIENCE INSIGHTS)

AUDIENCE STATS

4:18TIME SPENT ON

BRANDED CONTENT

63%RETURN VISITORS

675KFACEBOOK FANS

5.2MMMONTHLY PEOPLE REACHED

200KEMAIL NEWSLETTER LIST SIZE

SPOILED READER ON FACEBOOK VS AVERAGE NYC FACEBOOK USER

(SOURCE: FACEBOOK AUDIENCE INSIGHTS)

traditional display inventory

cookie-cutter advertorials

disjointed solutions

what you’re used to

MILLENNIALS RESPOND LESS TO TRADITIONAL ADS THAN PREVIOUS GENERATIONS

THERE’S AN INFLUX OF SOCIAL AD

CLUTTER ACROSS NEW & OLD SOCIAL

NETWORKS

consumer trust

consumers trust influencers & peers 3x more than ads

(SOURCE: NIELSEN GLOBAL TRUST IN ADVERTISING 2013 REPORT)

(SOURCE: THE 2015 AD BLOCKING REPORT FROM PAGE FAIR & ADOBE)

AD BLOCKING IN THE US GREW BY 48% IN LAST 12 MONTHS TO REACH 45 MILLION

90%TRUST PEERS

RECOMMENDATIONS

33%TRUST

ADVERTISING

engages brand takes action

consumer journeyStatic conversion funnels are dead. Our strategy reflects the fragmented, multi-channel reality of today’s consumer journey.

consumes content tells friends

1 2 3 4

how we engage our audience

events Immersing guests & their friends in offline branded

experiences

giveawaysSpoiling our readers with opportunities for unique

adventures

contentCreating articles, photos, and videos that people

want to share

Our content pushes the boundaries of storytelling. In addition to a wide range of editorial, we create amusing

Snapchat stories, experiment with Facebook Live, and film hilarious sketches to further audience engagement.

Our Summer ‘16 boat series brought out thousands of New Yorkers to celebrate the season and immerse themselves in

truly unique, spoiled-branded experiences.

We spoil our fans and their friends with wildly unique adventures, everything from getaways to the tropic

paradises of Bermuda and Hawaii to unforgettable festival experiences at Coachella and Mysteryland, and even

intimate staycations in NYC.

how we tell your story

social media

spoiled fixtures

email newsletters

influencers

editorial

videos

content

events

giveaways

For more information, including case studies, please contact advertise@spoiledmedia.com

thank you