sxsw panelpicker

Infomous™:We show what’s trending,

you choose what’s relevant

Prepared for: SXSW PanelpickerPresented by: Paolo Gaudiano

Date: 25 July 2013

© 2013 Infomous, Inc. - All rights reserved 2

The Internet has changed the way we get information

© 2013 Infomous, Inc. - All rights reserved 3

Finding relevant information online is a challenge

Relevant Content

© 2013 Infomous, Inc. - All rights reserved 4

Source: eMarketer, 4/25/13 from Media Behavior Institute and Experian Marketing reports

More than 80% of online activities involve reading text!

© 2013 Infomous, Inc. - All rights reserved 5

Example: daily headlines

Can you find what’s relevant to you in today’s news?

© 2013 Infomous, Inc. - All rights reserved 6

What are people saying on social media?

© 2013 Infomous, Inc. - All rights reserved 7

Searching can be frustrating

© 2013 Infomous, Inc. - All rights reserved 8

We like pictures better than text!

© 2013 Infomous, Inc. - All rights reserved 9

SXSW search in a cloud

© 2013 Infomous, Inc. - All rights reserved 10

Infomous™ addresses the “relevance problem”

through visual exploration

© 2013 Infomous, Inc. - All rights reserved 11

The punch line

We show you what’s trending,you choose what’s relevant

© 2013 Infomous, Inc. - All rights reserved 12

The business model

© 2013 Infomous, Inc. - All rights reserved 13

Business applications: two main use cases

Consume informationVisual exploration of

content that interests you

Possible targets:• Consumers• Enterprise (reputation

monitoring, data analysis, information management)• Events (monitor, showcase)

Publish informationIncrease site engagement and expose more content

Possible targets:• Publishers• eCommerce sites• Portals• Corporate sites

© 2013 Infomous, Inc. - All rights reserved 14

Our early successes

For links to live examples, visit http://www.infomous.com/explore/sites

© 2013 Infomous, Inc. - All rights reserved 15

Publishers enjoy high engagement levels

Representative results:• 15-20% interaction rate• 3-5% overall CTR to new pages• 10-15 minutes average time on page

© 2013 Infomous, Inc. - All rights reserved 16

Consumers enjoy using (and embedding) Infomous

© 2013 Infomous, Inc. - All rights reserved 17

Competitive Positioning

© 2013 Infomous, Inc. - All rights reserved 18

Our competitive landscape

Content Recommendation Contextual

Advertising

Social Media Analytics

Text Analysis & Visualization

Content Curation & Discovery

© 2013 Infomous, Inc. - All rights reserved 19

Our unique way of solving the “relevance problem”

The traditional way:organize and target

The Infomous way:expand coverage,explore visually

© 2013 Infomous, Inc. - All rights reserved 20

Please try out Infomous and spread the word!

Paolo Gaudianopaolo@infomous.com@icopaolo